Exclusive report by Kath Pay
Email marketing & beyond: global industry benchmarks 2017
Want to know how businesses
in your industry market themselves online?
Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.
Here's a snapshot of what's inside:
- More than 37% of
retailers send at
least 4 emails to their
contacts every month. - 73.6% of email
marketers don't track
and review opens and
clicks for each send. - 31% of car companies
use all marketing
automation features. - 50% of marketers in
the restaurant and
food industry
communicate 1 to 3
times per month. - The effectiveness of email
marketing has been rated
as excellent or good by
69% of marketers in
legal services. - Only 11% of health
and beauty
companies run
reactivation emails
campaigns.
