Exclusive report by Kath Pay

Email marketing & beyond: global industry benchmarks 2017

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Email Marketing & Beyond: Global Industry Benchmarks 2017

Want to know how businesses
in your industry market themselves online?

Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.

Here's a snapshot of what's inside:

  • More than 37% of
    retailers
    send at
    least 4 emails to their
    contacts every month.
  • 73.6% of email
    marketers
    don't track
    and review opens and
    clicks for each send.
  • 31% of car companies
    use all marketing
    automation features.
  • 50% of marketers in
    the restaurant and
    food industry

    communicate 1 to 3
    times per month.
  • The effectiveness of email
    marketing has been rated
    as excellent or good by
    69% of marketers in
    legal services
    .
  • Only 11% of health
    and beauty
    companies
    run
    reactivation emails
    campaigns.

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About the author

Kath Pay is the CEO of Holistic Email Marketing.
She's an avid practitioner of the holistic approach to email marketing,
and loves achieving great results for her clients! Kath is also a
world-renowned speaker, author and trainer.

Kath Pay
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