What is GetResponse and how to use it? Video

GetResponse is an AI-driven lifecycle automation platform designed to help you turn customers into repeat revenue. From the first interaction to repeat purchases and reactivation campaigns, GetResponse helps businesses automate the entire customer journey using email, SMS, web push notifications, and behavior-based automation.

Built on over 25 years of email expertise, GetResponse combines industry-leading deliverability, reliable infrastructure, and scalable automation tools – so your messages reach customers and your campaigns drive measurable results.

Decades of email expertise

GetResponse was built on email – and deliverability, reliability, and scale remain at the core of the platform.

With industry-leading deliverability across 160+ countries and infrastructure trusted by businesses worldwide, GetResponse provides the foundation for lifecycle automation that actually performs.

That means:

your customer data stays centralized in one system
your emails are more likely to reach inboxes
your automation runs reliably at scale
your campaigns stay connected across channels

Move customers through every stage of the lifecycle

GetResponse helps you create automated customer journeys that drive consistent, repeatable revenue – from acquisition to retention and reactivation.

Journey to first purchase

Turn new leads into paying customers with automated onboarding and conversion flows. Use GetResponse to:

Journey to repeat purchase

Increase customer lifetime value with post-purchase automation and personalized engagement. With GetResponse, you can:

create post-purchase follow-up sequences
recommend products automatically using AI
launch upsell and cross-sell campaigns
send loyalty campaigns
personalize communication across email, SMS, and web push

Plan marketing campaigns and manage sales

Coordinate your marketing and sales activities in one place to create smoother customer journeys and drive more predictable revenue. With GetResponse, you can plan campaigns, automate follow-ups, manage customer communication, and turn engagement into measurable business growth – across every stage of the lifecycle.

use a drag-and-drop newsletter editor with ready-to-use templates and AI to generate subject lines and email copy. You can also design your own template or use the HTML editor.
use autoresponders to follow up automatically with customers, providing info, offers, and all types of friendly communication.
use conversion funnels to sell more products, manage and develop online sales.
create automation workflows to create a process that reflects your customers’ experience. This scalable tool allows for your customers to receive messages based on their actions, and for you to reward their engagement.
test out your marketing strategies with A/B tests.

Analyze results and plan new strategies

search contacts and create unlimited segments based on specific demographic and customer behavior criteria to manage your contact list and design marketing strategies that match the expectations of your customers.
take advantage of analytics tools that enable you to create targeted offers to improve conversion rates.
track all key email performance metrics in one place – including open rates, click-through rates, and other engagement signals – to understand how your campaigns are performing in real time.
get access to detailed ecommerce reports that show how your marketing impacts sales, customer behavior, and purchase trends.
measure revenue generated directly from personalized marketing automation workflows, so you clearly see which automated journeys are driving the most conversions and repeat sales.