Email marketing blog

A few days ago I had a meeting with our Compliance team, and we studied Subject lines of GetResponse users who didn’t play by the book. Today I’d like to share with you some of these “brilliant” ideas for Subject lines that are guaranteed to kill you...

Dec 16, 2013

4 Deceptive Email Subject Lines That Will Kill Your Business

Bond Halbert is a master copywriting instructor, #1 Amazon Best Selling Publisher, half the team behind TheGaryHalbertLetter.com and marketing consultant to the pros. On Thursday November 14th, I have the pleasure of co-hosting a free live GetRespons...

Nov 7, 2013

Webinar: Get Amazing Open Rates with Bond Halbert

People are reading your email on their smartphone and tablet. Like it or not, there is no more hiding from the mobile revolution. Already more than 25% of your emails are opened on a mobile device. Time to make a change and adapt your emails to fit t...

Oct 21, 2013

Taking the Shortcut to Mobile Optimized Email

Before you read this post, think of all the devices you use to view your email. Computer – definitely. Mobile – probably. Tablet – more and more often. You view them on small screens and large, vertical and horizontal, with pictures...

Sep 3, 2013

A Closer Look at Responsive Email Design

Recently, we have covered how to track your mailing list signups using Google Analytics as well as how to grow your B2B list using LinkedIn Ads. Now, let’s look at how any business – B2B or B2C – can use Facebook ads to increase mailing l...

Aug 21, 2013

Using Facebook Ads to Grow Your Mailing List

If you’re not growing your email list as quickly as you would like, then you might want to consider taking the next step and trying some paid advertising. This will help you reach specific target audiences that you would like as subscribers.

Aug 7, 2013

Using LinkedIn Ads to Grow Your B2B Mailing List

This week the email marketing world has been very concerned about the new Gmail tabs that Google began rolling out to all users (after announcing them on May 29). Before we dig into the data after everyone has used the new feature a while, why not ta...

Jul 25, 2013

Why You Shouldn’t Be Afraid of the New Gmail Tabs

If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your email marketing list is a priority, then Google Analytics ca...

Jul 23, 2013

How to Set Up Google Analytics Goals to Track Email Sign-ups

Recently, Yahoo! announced a huge change that may affect how you communicate with your subscribers. All Yahoo! accounts whose holders haven’t logged in for the past 12 months are scheduled to be closed. How will this change impact email marketers? He...

Jul 11, 2013

Warning: Email Policy Change at Yahoo! May Affect You