Email marketing blog

This week the email marketing world has been very concerned about the new Gmail tabs that Google began rolling out to all users (after announcing them on May 29). Before we dig into the data after everyone has used the new feature a while, why not ta...

Oct 15, 2022

Why You Shouldn’t Be Afraid of the New Gmail Tabs

If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your email marketing list is a priority, then Google Analytics ca...

Apr 25, 2023

How to Set Up Google Analytics Goals to Track Email Sign-ups

Animated GIFs in emails are controversial, to say the least. Despite that, more and more companies are using them lately – at least that’s what I’ve noticed in my inbox. And more and more, they do it in a fun way, pleasant to the eye and actually mak...

Dec 19, 2022

Ideas from the Inbox: To GIF or Not to GIF?

Since the dawn of time, human beings have attempted to persuade each other — first with a club (ouch) and later with words. Over the centuries, a certain structure developed that still works today. In this post, you’ll learn an easy-to-remember struc...

May 26, 2023

The “4 Ps” of persuasive email copywriting

Social media keeps evolving dynamically – sometimes it’s hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. And from what we’re seeing, it’s definitely for the better. We’...

Apr 27, 2023

Social Sharing Boosts Email CTR By 158% [REPORT + INFOGRAPHIC]

Have you seen those eye-catching newsletters with moving images? I bet you liked them. Now you too can send fun “moving” newsletters using GetResponse. Starting today—thanks to our new integration of ImageMagick software with our Email Creator—you ca...

Oct 15, 2022

Animated GIFs in Emails? Why Not!

There are around 2 billion mothers in the world, and at least twice as many children. Each child is projected to spend an average of $126.20 on Mother’s day gifts, which adds up to a total $14.60 billion spent on Mother’s Day celebrations (source: st...

Oct 21, 2022

New Mother’s Day Templates to Boost Your Sales

Some of you probably have several email addresses for different aspects of your business and personal lives. But have you ever wondered what those email addresses say about you? And, more importantly, what they say about your subscribers? Are some em...

Oct 15, 2022

What Does Your Email Address Say About You?