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GetResponse Blog

Email marketing blog

So you’ve done the hard work, you’ve got your killer subject line. It’s short, it’s sweet, and it’s very clickable. You’re confident that people are going to open the email and see your newsletter, but now you have to make sure they read it. Yes, a l...
Apr 29, 2014

How to Use Color Psychology in Email Newsletters

Wakeup Call: Begin Your Emails with a Call to Action in Mind
Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero...
Apr 17, 2014

Wakeup Call: Begin Your Emails with a Call to Action in Mind

Inactive Email List? Reactivate with Facebook Custom Audiences
Thanks to a particularly interesting Facebook feature – Custom Audiences – you get to take full control over who sees your promotional campaigns, which you can use e.g. to reactivate your list of inactive clients. How do you do this? It&#...
Apr 7, 2014

Inactive Email List? Reactivate with Facebook Custom Audiences

How to Use an Email Autoresponder #Infographic
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic e...
Mar 6, 2014

How to Use an Email Autoresponder #Infographic

What Gmail’s New Auto-unsubscribe Means for You
Lately, Google has been spoiling its email service users with a never-ending series of new features, such as inbox tabs and contextual ads in your email. As if this weren’t enough, Gmail introduced yet another feature last week — an automatic u...
Mar 5, 2014

What Gmail’s New Auto-unsubscribe Means for You

6 TED Talks for Email Marketers
Ever heard of a TED talk? If you haven’t, stop everything, read this, then go to TED.com.
Feb 10, 2014

6 TED Talks for Email Marketers

10 Books To Jumpstart Your Email Marketing
Blogs are a great source for email inspiration, just like this beginners guide to email marketing and these 30+ best email marketing campaigns. But sometimes it’s good to dig deeper. Books are still the best way to do this – at least until people sta...
Jan 29, 2014

10 Books To Jumpstart Your Email Marketing

Who’s Placing Spam Traps in Your Email Marketing List?
We talked about spam traps and how they impact your email deliverability some time ago. Knowing how important this topic is and how it can really bug you, we wanted to add to what we’ve said and clear up any misunderstandings.
Dec 27, 2013

Who’s Placing Spam Traps in Your Email Marketing List?

4 Deceptive Email Subject Lines That Will Kill Your Business
A few days ago I had a meeting with our Compliance team, and we studied Subject lines of GetResponse users who didn’t play by the book. Today I’d like to share with you some of these “brilliant” ideas for Subject lines that are guaranteed to kill you...
Dec 16, 2013

4 Deceptive Email Subject Lines That Will Kill Your Business

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