So you’ve done the hard work, you’ve got your killer subject line. It’s short, it’s sweet, and it’s very clickable. You’re confident that people are going to open the email and see your newsletter, but now you have to make sure they read it. Yes, a l...
Email marketing blog
Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero...
Wakeup Call: Begin Your Emails with a Call to Action in Mind
Thanks to a particularly interesting Facebook feature – Custom Audiences – you get to take full control over who sees your promotional campaigns, which you can use e.g. to reactivate your list of inactive clients. How do you do this? It&#...
Inactive Email List? Reactivate with Facebook Custom Audiences
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic e...
How to Use an Email Autoresponder #Infographic
Lately, Google has been spoiling its email service users with a never-ending series of new features, such as inbox tabs and contextual ads in your email. As if this weren’t enough, Gmail introduced yet another feature last week — an automatic u...
What Gmail’s New Auto-unsubscribe Means for You
Ever heard of a TED talk? If you haven’t, stop everything, read this, then go to TED.com.
6 TED Talks for Email Marketers
Blogs are a great source for email inspiration, just like this beginners guide to email marketing and these 30+ best email marketing campaigns. But sometimes it’s good to dig deeper. Books are still the best way to do this – at least until people sta...
10 Books To Jumpstart Your Email Marketing
We talked about spam traps and how they impact your email deliverability some time ago. Knowing how important this topic is and how it can really bug you, we wanted to add to what we’ve said and clear up any misunderstandings.
Who’s Placing Spam Traps in Your Email Marketing List?
A few days ago I had a meeting with our Compliance team, and we studied Subject lines of GetResponse users who didn’t play by the book. Today I’d like to share with you some of these “brilliant” ideas for Subject lines that are guaranteed to kill you...