Email marketing blog

Remember the last time you had a blockbuster post? A video that got more views that all your others… combined? What if you could do that more often? That’s what you can do when you know how to ask your subscribers what they want. That’s the power of ...

Oct 17, 2022

Surveys Are the Way to Unlock Your Subscribers’ Hearts

Designing your email newsletter has always been an art. Well maybe we also need to add a bit of science and a lot of common sense. But it is still an art; there are so many choices you can make in content, timing, personalization. Also the way the fi...

Oct 17, 2022

Grid Planning your Email Newsletter Layout

Clients and prospects are more than their email addresses. A savvy salesperson or business development individual would rarely approach two different prospects with the exact same pitch. By the same token, an effective email marketing campaign should...

Oct 17, 2022

How Dynamic Content Takes Email Marketing to the Next Level

Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in fact be just as important, if not more, as attractin...

Feb 15, 2023

Reactivating Your Subscribers: A Step-by-Step Guide

So you’ve done the hard work, you’ve got your killer subject line. It’s short, it’s sweet, and it’s very clickable. You’re confident that people are going to open the email and see your newsletter, but now you have to make sure they read it. Yes, a l...

Feb 19, 2023

How to Use Color Psychology in Email Newsletters

Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero...

Aug 24, 2022

Wakeup Call: Begin Your Emails with a Call to Action in Mind

Thanks to a particularly interesting Facebook feature – Custom Audiences – you get to take full control over who sees your promotional campaigns, which you can use e.g. to reactivate your list of inactive clients. How do you do this? It&#...

Oct 15, 2022

Inactive Email List? Reactivate with Facebook Custom Audiences

When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic e...

May 19, 2023

How to Use an Email Autoresponder #Infographic

Lately, Google has been spoiling its email service users with a never-ending series of new features, such as inbox tabs and contextual ads in your email. As if this weren’t enough, Gmail introduced yet another feature last week — an automatic u...

Aug 24, 2022

What Gmail’s New Auto-unsubscribe Means for You