Digital marketing blog

Although the Equal Pay Act was passed in the early 1960s, women in 2019 are in a constant uphill battle to earn the same amount as their male counterparts. The wage gap continues to result in a lower overall median wage for women than for men in the ...

May 10, 2019

Best US Cities for Professional Women

One high-quality link from an authority site is infinitely better than a hundred backlinks from a hundred legitimate but poorly-performing sites. In short, it’s always quality over quantity, even when it comes to backlinks. So how do you earn high-qu...

Oct 3, 2018

Effective Tactics for Earning High-Quality Links

When it comes to copywriting, content really is still king. However, careless copywriting can lead to various content mistakes that damage reputation in a profound way. This article identifies four major copywriting mistakes and gives actionable tips...

Sep 26, 2018

Copywriting Mistakes that Affect Your Reputation

The app ecosystems are teeming with millions of apps that are just waiting to be downloaded. With high competition, apps often face the troubling situation of getting noticed. While there are many different tips and tricks on how to improve install r...

Sep 12, 2018

App Store Optimization: Common Pitfalls to Avoid

When done well, personal branding will elevate your success exponentially. It doesn’t sound too complicated, but actually, it takes understanding, time, and effort. Here’s why so many entrepreneurs are failing at it.

Aug 29, 2018

Why Entrepreneurs Fail at Personal Branding

Content marketing is a great tool to attract visitors to your website. However, there are some mistakes that people keep doing. I made them as well. Read on to learn how to prevent them.

Aug 28, 2018

Biggest Mistakes I Made with Content Marketing

Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business.

Aug 22, 2018

Small Business Marketing for Less

Employee advocacy is essentially the promotion of your company’s brand message with the help of your employees on social media, your blog, and other online assets. Done right, it’s a cost-effective way of generating qualified leads and increasi...

Aug 9, 2018

Boost Your Brand’s Social Selling Through Employee Advocacy

Outreach is vital for good marketing campaigns and especially helpful in getting backlinks. It’s easy to fall into a trap and undermine all your progress on this endeavor. Here are mistakes you make that sabotage your outreach and how to fix th...

Aug 1, 2018

9 Ways to Not Sabotage Your Outreach