Employee advocacy is essentially the promotion of your company’s brand message with the help of your employees on social media, your blog, and other online assets. Done right, it’s a cost-effective way of generating qualified leads and increasi...
Digital marketing blog
Outreach is vital for good marketing campaigns and especially helpful in getting backlinks. It’s easy to fall into a trap and undermine all your progress on this endeavor. Here are mistakes you make that sabotage your outreach and how to fix th...
9 Ways to Not Sabotage Your Outreach
June 20 is World Productivity Day. If you feel like you’re doing everything you can, hardly ever having time to breathe, and it’s still not enough, check out these six quick tips on how to do less to achieve more.
How to Get More Done with Less Effort #WorldProductivityDay
There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard videos play with this sensation by having characters and situations being drawn in the moment – this makes for an engaging video style, and if y...
How to Produce An Effective Whiteboard Animation Video
If you work in the hospitality industry (or just about any other industry), you might have asked yourself if SEO is as important as it once was. The truth is, yes, SEO is every bit as important as it’s always been. In fact, there have been a lot of c...
Does SEO Really Matter Anymore? We Have the Answer
Gen Z is rising to adolescence. They’re on their way to becoming the biggest influence to shape the world’s future. Are you ready to adjust your marketing?
A Beginner’s Guide to Gen Z
SEO is an ongoing process. Google is frequently changing its algorithms, which means that what worked a few months ago might not work anymore. What do you need to do? You need to check, revise, tweak, and adapt. How often and what do you need to chec...
How Often (and Why) You Should Check and Revise Your SEO Strategy
SEO is an ever-changing landscape. One of the biggest changes in the past 2-3 years has been the rise in importance of local SEO. Suddenly, Google placed much more emphasis on delivering location-based results. What this meant for a lot of us was opt...
Local SEO – Success Beyond the Snack Pack
Today, we’re announcing the latest addition to our Digital Marketing Certification program: the new Inbound Sales certification course. Here’s why you should be the first to take it!