Coaching has always been a transformative niche, guiding individuals toward their goals and aspirations in different areas of their lives. But like most careers that survived the shift to the digital age, its value in society is no longer enough to keep your coaching career alive.
Today, you must actively communicate your value as a coach and continually stand out from the crowd. Remember, there are probably hundreds of coaches offering services similar to yours.
So how can you stand out and attract clients for your coaching business?
What you need is a great online presence, which starts with a coaching website. Coaching websites have become a pivotal online tool that helps both coaches and their clients connect, learn, and grow.
Are you looking to create a compelling website that can attract and convert your target customers? This article will explore some great examples of coaching websites, essential tips to design your own, and the best website builders to elevate your coaching business.
Let’s get started!
5 inspiring coaching websites
Excellent coaching websites can be awesome reference points, especially when you’re trying to create your own website. So let’s take a closer look at some great coaches, and what their websites have done right.
1. Melissa Ambrosini
One of the top life coaching websites comes from Melissa Ambrosini, a life coach focusing on women’s well-being and self-love. She is also a podcast host, multiple times best-selling author, and TEDx speaker.
Melissa uses her own images on the homepage to create a positive energy space. First impressions matter, even on websites; she makes a great one here.
Her statement is also key since it includes her name and credentials, introducing website visitors to the value they stand to gain. Melissa’s life coach website also includes a sign-up form above the fold, with a compelling CTA. This is a great tool for capturing quality leads.
The website includes videos of projects Melissa has been featured in. These act as great testimonials for potential clients.
The website’s copy hasn’t been left behind, either. For instance, you’ll notice her “About” section is very gripping and establishes a personal connection, which is great for a life coaching website. You feel the need to keep reading to the end.
Melissa’s website also has well-established blog and podcast web pages, providing great additional resources for potential clients.
In addition, she has a shop page where web visitors can buy different items, from books and digital products to affiliate products.
2. Marie Forloe
Marie Forloe is one of the leaders in the executive and life coaching business. She has built a great personal brand that has allowed her to meet and work with several influential people like Oprah and Richard Branson.
She also has one of the best life coach websites. The one thing Marie Forloe has done well on her website is using video content, which not only increases visitors’ engagement but also their dwell time, boosting SEO rankings.
For instance, the first thing you see when you land on the website is a video montage of some of the world’s known names introducing Marie on their platforms. This, alone, makes you want to know more about her.
She also repurposes her podcasts and YouTube video content, from her channel MarieTV, into blog posts. But even then, Marie embeds the YouTube video and Podcast episode in the blog posts. If you’re looking to build a media-heavy website, then this is one of the life coaches’ websites you should borrow a page from.
She has also included a free quiz that offers her audience a free custom action plan to take control of their time, money, and life.
Quizzes are great interactive content types that can help boost engagement levels and generate leads by capturing email addresses. A free assessment or quiz may help you better understand your potential customers.
Related: How to become a career coach
3. Craig White
Craig White has been a high-performance and wellness coach for over three decades now. His coaching niche focuses on empowering men to have a deeper understanding of themselves.
The website is visually appealing, from the design to the color coordination. However, the one thing that helps Craig’s site stand out is how he packages and sells his value as a health and fitness coach on the home page.
He starts by outlining some of the feelings his target audience may be experiencing in the “common MENtality” section on the homepage. This helps readers relate to Craig’s page and value proposition, as a health and wellness coach.
He then continues to share his experience and holistic approach to boosting people’s performance which is what sets him apart in his coaching niche.
The dedicated testimonials page is also a great addition since it helps boost Craig’s credibility and trustworthiness.
4. Joanna Martin
Dr. Joanna Martin is a renowned business coach and consulting professional. Her work has directly impacted over 120,000 people from various continents.
Her organization, One of many, has helped over 60,000 women entrepreneurs and leaders make a great impact in various fields.
What makes this business coaching website amazing is its clean and modern design, coordinated color palette, and high-quality images.
You’ll also notice that the site is heavy on former clients’ testimonials. As we mentioned earlier, testimonials are great for coaching websites because they boost a coach’s credibility.
See how Dr Joanna’s site embeds video testimonials from her previous coaching clients on the “Work with Jo” page. Video testimonials give the social proof an even higher level of authenticity compared to text testimonials.
5. Patrice Washington
Patrice Washington is a personal finance coach. She focuses on empowering women to shift their money mindset.
Her website is another great example of a coaching website that uses high-quality images and videos perfectly.
The website stands out with a video slide show, which is the first thing you see when you land on the homepage. Her happy and positive-minded personality shines in the featured videos.
Her tagline is also catchy enough, making you want to learn more.
She includes various offerings on the site, including her podcast, published books, and courses. In addition to that, she shares a free relevant quiz. The quiz is fun and super interactive. It even includes GIFs. This is a great way to engage users and make sure they complete the quiz.
Patrice has also done her “About” web page a little differently than most, separating it into two sections–her professional and her personal truth. The two parts make the pages a great read. However, it’s the personal page that will help establish a deeper connection with any potential client.
Key tips for creating a coaching website
With those effective coaching site examples in mind, let’s now look at how you can create a coaching website that matches or even outdoes the pros. Dive right in!
1. Use professional photos
Your coaching website is often the first point of contact for your potential coaching clients. That means you must give the best first impression.
Professional photos help you create a positive impression on website visitors by offering a great visual representation of who you are.
They’re also a big part of your website’s aesthetic, which some viewers may use to equate to your commitment to quality and your job.
To get professional photos for your coaching website, pick a photographer with experience in the type of images you’re looking for. Look at their photography portfolio before making any decision to ensure their photography style aligns with the personal images you want to project.
Remember to dress the way you want to be perceived by your audience. Your attire should match your coaching style or your target audience’s expectations.
2. Include a clear CTA
A CTA tells visitors what action to take next. Therefore, whether it’s booking a session, subscribing to a newsletter, or exploring coaching packages, a clear CTA will help streamline the user journey.
To make your CTA compelling for web visitors, ensure it clearly shows your desired action. Instead of the usual phrases like “click here,” or “sign up,” use action-oriented language that relates to the outcome, such as “Claim Your Free Course Now” or “Take the Quiz.”
Then place your CTAs strategically. The ideal placement is above the fold – right below the tagline and hero image. This prominent position makes the CTA unmissable.
Also, ensure you match your CTA copy to the web page’s content. For instance, if a page is discussing a relevant online quiz your visitors should take, then the ideal CTA text should be related, like “take the quiz”.
3. Focus on a good website structure
Your coaching website structure is crucial in facilitating navigation. A good website structure or navigation enhances the user experience and helps to communicate your brand value and message effectively.
The first factor you must check is the navigation menu. Keep it clear and concise, by featuring only the key sections such as Home, About, Services, Blog, and Contact.
That’s what most of the examples shared above do.
Also, ensure there’s a logical page hierarchy. Each menu item should represent broad categories and sub-pages that enable web users to easily find what they’re looking for.
Ensure your homepage has a neat layout with a brief snapshot of your coaching business. Use different sections to highlight crucial information like your unique selling proposition, features podcasts or blogs, and client testimonials.
In addition, use headings and subheadings. These not only help you break up content to boost user readability but also help search engines understand your content’s hierarchy.
4. Make a statement with a tagline
Taglines and hero images appear alongside each other on the homepage. Therefore, your tagline will be among the first things your website visitor pays attention to, which is why it should always make a statement.
A great tagline will clearly communicate your coaching philosophy and mention what makes you unique, helping visitors understand the essence of your coaching approach and values. It should also be memorable enough that it keeps your coaching business top-of-mind long after visitors have left your website.
For example, Patrice Washington’s tagline is really impactful, “redefining wealth for our generation. Chase purpose…not money.”
However, trying to have all these details in one statement can easily make your tagline too long and boring.
So how do you keep it brief and meaningful? First, identify the one factor that sets your coaching services apart from your competition. Whether it’s a specific coaching style, a unique approach, or the results you deliver, use that as the foundation of your tagline.
From there, use words that add the emotion you want your audience to associate with your coaching services, which could be inspiration, peace of mind, or confidence. Then, ensure your tagline aligns with your brand image and coaching style. Do you want to sound informal and approachable or more professional and official?
Finally, there is no guarantee that the tagline of your choice will work with your audience. So, A/B test your variations and go with the one that resonates with your audience most.
5. Create free resources
Free resources give you a great opportunity to showcase your expertise as a coach. They also help build trust with your audience.
Free resources are also great lead magnets. You can build an email list of potential clients interested in your coaching services by requiring visitors to provide their email addresses to access the resource.
Ensure your free resource is relevant to your target audience. You can base it on a specific need or pain point your target audience might be facing. But don’t leave them hanging. Ensure you include practical solutions, insights, or tools that your audience can use.
The resource’s format should align with the specific content you want to feature and be easily digestible. There are various formats you can package your free resource in, including an ebook, webinar, checklist, video series, template, or guide.
You can also design a dedicated landing page for your free resources to attract more traffic and convert web visitors into leads or customers. Ensure the page is high-converting by providing a brief overview, highlighting your resource’s value, and including a prominent CTA.
Read more: How to market your coaching business
6. Maintain clarity and transparency
You will not earn your web visitor’s trust if you are not clear and transparent about your coaching business. They probably came to your website looking for certain information about you, and they’ll probably bounce if they can’t get a direct answer.
So ensure you are clear and transparent about every detail, from your coaching services to your experience and even your policies.
Highlight your coaching focus areas, the nature of your coaching sessions, and any additional support or resources clients can expect. Provide honest pricing information on your coaching packages, and avoid hidden fees. Also, mention if there are payment plans or any active discounts available.
Outline the terms and conditions of your coaching services. This includes your cancellation policies, refund policies, and any other contractual details. Doing all this will prevent any confusion or misunderstandings in the future.
Also, in the spirit of transparency, only include honest customer testimonials and success stories on your website.
Best website builders for coaching sites
The truth is that you are not a web designer or developer. You also don’t want to spend too many resources building your coaching website. This is why a website builder is essential. The right website builder will help bring your coaching website vision to life, and we happen to have just the right tool for you.
GetResponse has one of the best easy-to-use website builders on the market. Our platform makes it so easy for anyone to build a custom website without having to write a single line of code.
You can create a website using the GetResponse website builder in two ways. First, you can use the AI website creator feature, which helps you build an optimized website in a few minutes. All you need is to answer a few simple questions about your business and website needs.
You will get three premade website options that you can customize further without messing with the website’s appearance or breaking it.
Alternatively, you can create your dream coaching website yourself using the platform’s 100+ prebuilt website templates and the drag-and-drop editor to customize your website design.
The best part about using this website builder over other options is that GetResponse is an all-in-one online marketing platform. Your website will come integrated with the rest of GetResponse’s marketing tools, from an email marketing solution to popups and webinars. Naturally, it also integrates with 170+ third-party tools.
These tools make it easy to nurture your site visitors into leads and then into loyal customers.
GetResponse also makes it easy for you to choose a domain for your website. You can either use one of the available ones or purchase and register your own custom domain to ensure brand consistency.
In addition, the platform offers free hosting for any website created with the GetResponse website builder, making it a great option for small business owners.
The GetResponse website builder is part of all GetResponse plans as shown below:
However, to enjoy the website builder’s advanced features, you will need to upgrade to a paid plan.
Now, of course, we’re not going to pretend like there are no other options out there. So, here are a few other website builders you may want to check out:
- Wix – Wix has an easy-to-use interface with a drag-and-drop editor to help you customize your website. The platform has a free plan with limited features and affordable paid packages.
The downside with Wix is that, unlike GetResponse, it lacks some marketing features that could help propel your coaching business.
- Showit – The best part about Showit is you can edit every element of a website template, from the font and color palettes to the layout. It also supports a lot of integrations and plugins that help boost your coaching website’s functionality.
For instance, it integrates with Calendly and Acuity Scheduling to streamline your coaching session booking process. The downside is that Showit is quite expensive compared to other website builders.
- Squarespace – Squarespace handles all the aspects of building and running a website, from the creation to the hosting. The price, however is steeper than most website builders, ranging from $23/mo-$65/mo.
- WordPress – WordPress is one of the most popular blogging and website-building platforms. You’ll have plenty of templates to choose from, which you can customize to meet your branding needs.
Although we’ll recommend the GetResponse website builder since it comes with all the tools you need to make your coaching business profitable, it’s still important to consider your needs and budget. Then, pick the appropriate coaching platform that will work for you.
Best coaching website FAQs
1. What should a coaching website look like?
A coaching website should have a simple navigation bar, an impactful tagline, a clear CTA, engaging visuals, and customer testimonials. This article shares 5 examples of amazing coaching websites.
2. How do I create an online coaching website?
You can use a website builder tool like GetResponse to create an online coaching website. The tool shares various templates to pick from which you can customize using a drag-and-drop editor.
Summing up: Scale your coaching business
A website is not just a digital space that helps you connect with potential clients as a coach – it is also an extension of your brand. So you need to ensure you have a well-designed website if you want to take your coaching business to new heights.
As discussed above, you must follow a couple of tips to create great coaching websites. They include implementing a good website structure, using professional photos, including a CTA, adding a great tagline, creating a free resource, and maintaining clarity and transparency.
To actually build your dream coaching website, especially if you have no coding knowledge, use a website builder that suits your needs and pocket.
Now go ahead and build a great personal coaching website with our featured coaching websites as inspiration. All the best!
And if you’re looking for a marketing tool that’ll help you grow your coaching business more easily, try GetResponse!