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The 40 best free marketing tools for affiliates

13 min

Oh, you brave affiliate marketers. Trying to outdo major corporations with only your passion, hard work, and marketing savvy. It’s no little thing, what you’ve undertaken. You need all the help you can get. Just remember – one tool won’t make the difference between success and failure. But if you’re already on your way to success, a good tool can give you a big edge.

We’ve compiled this list in the hopes of giving you as many edges as possible. Every tool listed here is free. To make the list manageable, we’ve also grouped them by activity. If one of your favorite online tools for affiliates isn’t listed here, give it a shout-out in the comments.

💡 Did you know? With GetResponse, you can build a website, collect up to 500 subscribers, and run email campaigns for free. Not only that, but by joining our affiliate program, you can earn $100 or 33% lifetime recurring commissions for every referred customer. Join the program today!

Best free affiliate marketing tools

Free affiliate marketing tools for content creation

1. ChatGPT

Ever dreamt of having an ultra-smart buddy in your pocket, always ready to help with your writing woes? Say hello to ChatGPT!  This state-of-the-art language model, developed by OpenAI, is capable of generating human-like text based on given prompts. For content creators, this means drafting articles, answering user queries, or even brainstorming ideas. It’s like having your own personal assistant on payroll!

2. Portent’s Content Idea Generator

Running low on inspiration? No worries! Portent’s Content Idea Generator is here to sprinkle some creative magic on your content. Give it a topic, and Portent’s Content Idea Generator will do the rest. This tool is especially good at funny headlines, such as “Why a Wily Affiliate Marketer is Hotter than Jennifer Lawrence” or ”Darth Vader’s Guide to GetResponse.” Perfect for those days when your muse seems to be on vacation.

3. Grammarly

If you want your affiliate marketing efforts to succeed, you need the right tone and grammar. And that’s where Grammarly steps in, offering grammar and typo checks,  suggestions for style, tone, and clarity, making your content not only error-free but also engaging. With its real-time feedback, affiliate marketers can confidently put forth content that resonates with readers, fostering trust and boosting conversion rates.

4. Infogram

Infogram offers a user-friendly platform to create stunning infographics, charts, and reports without any design experience. For affiliate marketers, this means an opportunity to present complex data or information in a visually appealing manner, enhancing user engagement and comprehension. With Infogram, your content won’t just inform; it’ll dazzle.

5. Quillbot

Say goodbye to repetitive and dull content. With Quillbot, refresh and reword your articles with ease. With its advanced paraphrasing capabilities, you can easily reword sentences or paragraphs, ensuring your content remains original and engaging. It’s an ideal tool for content creators juggling multiple articles or looking for new ways to express familiar concepts. With Quillbot, your content stays fresh and your readers stay hooked.


Page loading time can significantly impact user experience and conversions. is a tool that helps you compress the size of your images without losing image quality. For affiliate marketers, this means faster loading pages and a better user experience. Simply drag, drop, and download optimized images ready for your website. With Squoosh, you ensure your visuals enhance, not hinder, your user’s journey.

7. Capitalize My Title

Headlines are the crown jewels of content, and they’ve got to look the part. With, you’re making sure that crown shines just right. Whether it’s APA, MLA, or Chicago style, this tool capitalizes titles according to various standards. A small detail, perhaps, but one that can make your content stand out in a sea of online articles.

Free affiliate marketing tools for SEO

8. Google Search Console

This is the granddaddy of all keyword tools. You will need to register a Google Ads account to use it, but it’s worth it. Even though the Google keyword tool has become less helpful over the years, it’s still essential. Don’t make a business decision about a keyword without checking it first.

9. Google Keyword Planner

Google Keyword Planner provides a deep dive into keyword trends and search volumes, allowing you to do advanced keyword research. Before making any keyword-based decision, give it a spin in the Keyword Planner. It’s like getting advice straight from the search engine giant itself!

10. WordStream’s Free Keyword Tool

WordStream’s Free Keyword Tool offers a fresh perspective on keyword opportunities, complementing other tools like the above mentioned Google’s Keyword Planner. Use it to uncover niche keywords, get a sense of competition, and brainstorm content ideas. It’s like having an extra set of eyes scanning the vast landscape of search possibilities.

11. Mangools Google SERP simulator

Ever wondered how your site snippet might look in Google’s search results? With Mangools Google SERP simulator, you can do just that. Portent also has a preview tool, but I prefer the one from Mangools. If you don’t have the Yoast plugin installed on your WordPress site (whoops…not supposed to mention plugins!), this is the next best thing, at least for your title tags and meta description tags.

12. Semrush

If SEO tools had a hall of fame, Semrush would undoubtedly secure a spot. Semrush’s platform offers a holistic view of your site’s SEO performance, from analyzing backlinks to tracking keywords. For affiliate marketers, it’s an indispensable tool, helping to refine strategies, identify growth opportunities, and keep tabs on the competition. With Semrush in your toolkit, you’re not just playing the SEO game; you’re mastering it.

Free affiliate marketing tools for landing page and website building

13. GetResponse

For affiliate marketers, a strong online presence is a must, and GetResponse is your ace in the hole. The Free Website Builder uses AI magic, allowing you to whip up tailored websites without any coding fuss. Just feed it some details about your venture, and you’ve got a personalized site, primed for optimal display on all devices.

But why stop at websites? Dive into GetResponse’s Landing Page Creator for high-converting pages. Whether it’s AI-generated or handcrafted using one of the 100+ landing page templates, these pages are designed to boost your affiliate campaigns. With built-in SEO tools and analytics, you’re not just creating pages; you’re building an affiliate empire, destined for success. 

With all this, we are confident that GetResponse is one of the best affiliate marketing tools in the market right now.

Learn: How to promote affiliate links

14. WordPress

WordPress is the stuff of legends when it comes to website creation. This platform — which powers a sizeable portion of the internet — is used by affiliate marketers all over the world. It’s easy to use, highly adaptable, and supported by a vibrant community. With WordPress, turning your ideas into reality is a cinch! Whether you’re dreaming up a cozy little blog or aiming for a bustling e-commerce hub, WordPress has got your back.

15. Elementor

Use Elementor to up your website design game! This page builder plugin for WordPress has revolutionized the way affiliate marketers design their landing pages. With a drag-and-drop interface, creating visually stunning and high-converting landing pages becomes a breeze, even if you’re not a design whiz. From responsive designs to interactive widgets, Elementor empowers you to craft pages that not only look great but also drive results.

16. Google Sites

Simplicity meets functionality with Google Sites. This no-code website builder allows you to design slick and responsive affiliate sites, making it ideal for individuals who are just starting out or seeking a hassle-free solution. Integrated seamlessly with other Google services, it’s an excellent choice for affiliate marketers looking to set up a straightforward site that gets the job done. 

17. Linktree

Linktree helps you optimize your social media traffic by allowing you to share multiple links through one consolidated link in your bio. No more constantly changing your bio link for different affiliate marketing campaigns. With Linktree, you present your followers with a clean interface, guiding them to your various offers and content.

Free tools for affiliate email marketing

18. GetResponse (again)

Yeah, I know, that’s the second time I feature GetResponse on this list, but just hear me out. You can’t just use GetResponse to create amazing landing pages and websites from scratch. It’s also an awesome tool to up your affiliate email marketing game!

With features ranging from autoresponders to the AI email generator, it’s designed to optimize every step of your affiliate marketing funnel. The drag-and-drop editor and the countless email templates ensure that your emails look great, while the advanced analytics give insights into what’s working and what’s not, allowing you to refine your strategies effectively.

19. RocketReach

Searching for email addresses can be a daunting task, but not with RocketReach. This tool is a boon for affiliate marketers, enabling them to find business emails and build connections. Whether you’re trying to establish new partnerships, looking to build your affiliate network or doing link building, RocketReach makes sure you’re not just shouting into the void. 

20. Stripo

Crafting engaging emails just got easier with Stripo. This tool offers an intuitive drag-and-drop email template builder, making it a breeze for affiliates to design stunning emails that captivate readers. With its selection of customizable templates and interactive elements, you can ensure your promotional emails stand out in crowded inboxes. Plus, the ability to export these templates to GetResponse adds to its versatility, making it a go-to tool for affiliate marketers.

21. Mail Tester

Every affiliate marketer’s nightmare? Emails landing in the spam folder. Enter Mail-Tester – your guardian against spam traps. Before sending out your affiliate campaigns, run them through Mail-Tester to gauge deliverability. This tool provides insights into what might trigger spam filters, allowing you to tweak your emails for optimal inbox placement. By ensuring your emails reach their intended recipients, you’re taking a significant step toward boosting conversions and affiliate revenue.

22. Really Good Emails

Feeling a bit ‘meh’ about your email designs? Check out Really Good Emails! This platform is like a curated gallery of the finest email designs out there. For affiliate marketers, it’s a treasure trove of ideas. From layout designs to compelling CTAs, you can explore what top brands are doing and incorporate those elements into your own campaigns.

23. Sendtric

Tick-tock, tick-tock! Time’s ticking, and Sendtric’s here to make sure everyone knows it. For those super exclusive, “blink and you’ll miss it” affiliate offers, Sendtric’s countdown timers are the bomb. Integrating Sendtric’s dynamic countdown timers into your emails, you’re introducing a sense of urgency, encouraging recipients to take action promptly.

Free affiliate marketing tools for social media

24. Canva

Just like in the case of video editors, finding affordable, intuitive, and powerful design tools may be a challenge. Canva is probably the best that checks all of these points. With a huge community of creators and a rich library of design templates, this platform offers all you need to create eye-catching graphics and appeal to the “visual” buyers.

25. Buffer

Want to save yourself a mountain of time? Automate your social media updates. Buffer makes it easy.

26. Crowdfire

Crowdfire is a comprehensive tool designed to streamline social media management. It curates content based on your interests, monitors updates from your personal blogs or websites, and allows for advanced scheduling across multiple platforms. With its unique ability to auto-customize posts for different social networks, managing content becomes a breeze. 

27. TubeBuddy

It’s a must have tool if you are serious about growing on YouTube. This tool will help you reach your audience through the right set of keywords and video title optimization. TubeBuddy will tell you what the SEO score is for your video so you can optimize each of those elements and get better results.

28. vidIQ

vidIQ is a powerful tool designed to supercharge your YouTube journey. It combines AI-driven insights with expert guidance to boost views and channel growth. Trusted by top YouTube creators, it offers features like AI Coach and tailored content recommendations. With vidIQ, optimizing content and maximizing reach becomes effortless for all creators.

29. Unfold

Elevate your social stories! Unfold offers sleek templates to make your affiliate product tales on Instagram pop. Grab attention, tell your story, and watch engagement rise.


Boost your post visibility! Dive into to uncover trending hashtags that skyrocket your content reach. It’s time your affiliate promotions got the attention they deserve.

Free affiliate marketing tools for tracking and analytics

31. Google Analytics

If you are serious about your affiliate marketing business, then using Google Analytics is a must. Like Google Webmaster tools, this has so many powerful features that it’s kind of a world unto itself. It lets you find out where your traffic comes from, and what people do on your site. You can even set up website tests with Content Experiments. If you’re not using Analytics, I hope you know what you’re doing.

32. is both an extremely popular and extremely easy to use link shortener, that you can use to shorten your affiliate link. also lets you track which links get clicked in a PDF or in a Kindle book. You can even bundle links together. There are also some basic analytics reports.

33. TinyURL

Bulky URLs are so last year. With TinyURL, shrink them into neat, clickable gems. More clicks, more conversions, more affiliate wins.

34. Google PageSpeed Insights

Slow-loading pages? Not on your watch. Use Google PageSpeed Insights to supercharge your site’s speed. Faster load times = happier visitors = more conversions.

35. ThirstyAffiliates

Affiliate marketing on WordPress? ThirstyAffiliates has your back. Cloak long links, track hits, and secure your earnings in style.

36. Microsoft Clarity

Get a peek into user actions with Microsoft Clarity. From clicks to scrolls, fine-tune your website for maximum affiliate success. Every interaction is a clue to your next big win.

Free assets for affiliate marketing

37. Unsplash

This is an awesome resource, but there’s a trick to finding images that haven’t been over-used. Find the magnifying glass icon to run a search query. Look for the buttons on the top right that say “All” and “Featured”. The default is “Featured”. You want “All”. It will show you way more photographs, and they’ll be the photographs least often used.

38. Pexels

It’s another great resource of royalty free images and video, so if you need some B-roll material go ahead and check what’s in store.

39. Pixabay

While most of affiliate videos simply include your voiceover, it’s often worth it to add background audio at least for intro/outro. Explore the rich library and find something that matches your video theme.

40. Giphy

Animated gifs are cool, easy to make, and attract a lot of attention. This free tool is the best of its kind in terms of features, ease of use and the final product.

Final thoughts

And there you have it! 40 of the best free affiliate marketing software out there. These can help you on your affiliate marketing journey, even if you are just getting started and don’t have any money to spare. In fact, we have seen many beginner affiliate marketers succeed with these tools alone! 

And if you are just getting started and still looking for the perfect affiliate program to join, make sure to check out the GetResponse affiliate marketing program!

Know of any other free online tools an affiliate marketer could use? Tell us about them in the comments.

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Pam Neely
Pam Neely
Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.