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Getting Started With Ecommerce Communication

Check out this free webinar with Irek Klimczak and Michal Leszczynski. During the webinar we’re talking about how effective communication can have a major impact on the success of your ecommerce business. You’ll learn how to run automated email campaigns to drive customer loyalty and repeat sales.

Email marketing & beyond: global industry benchmarks 2017

Email marketing & beyond: global industry benchmarks 2017

Want to know how businesses in your industry market themselves online? Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.

An Email Marketing Funnel For Planning Your Subscriber’s Journey

An Email Marketing Funnel For Planning Your Subscriber’s Journey

Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction. You may notice that this resembles the concept known as the marketing funnel, and that’s a good observation. As an email marketing funnel can be a part of a larger funnel where you map out all the different channels and customer touchpoints.

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