When your email lands in Gmail’s Promotions tab, you’re sharing space with hundreds of brands… all fighting for attention.

Now, you can make sure yours is the one they notice first.

With Gmail Annotations, your emails can stand out with a logo, promo code, and product images - right inside the inbox.

Here’s what you can do:

✅ Add your logo: Build instant recognition so readers immediately know it’s you, not just another sender.

✅ Feature your promo code: Let your offer shine in the inbox. A visible “20% OFF” can grab attention before they even open.

✅ Write an irresistible preview: Use punchy text that creates curiosity or excitement - and drives that click.

✅ Show your products: Include real images from your store so subscribers can start browsing right in their inbox.

When your message shows up with visuals (while others are still plain text), you’re the one catching eyes and clicks.

👉 How to start? In the newsletter creation page, scroll down to Email annotations for Gmail Promotions tab and click to expand it. Check out our help article for all the details.

Add Gmail Promotions annotations to your next email →

Every click and scroll on your website tells a story. Someone lingering on a product page? That's interest. Multiple clicks through your size guide? That's intent to buy. Until now, capturing these signals meant juggling separate tools. Not anymore.

With Engagement Events, you can now track every interaction directly in your automation workflows, and instantly decide what happens next.

What you can do now

✅ Tag visitors based on real interests: Someone scrolls through your winter coat collection? Tag them automatically and know exactly who’s interested in which category.

✅ Show popups that match behavior: Browsing product images? Drop a discount code. Reading size guides? Offer live support. Popups now react to actions, not just page loads.

✅ Send timely follow-up emails: Clicked on running shoes but didn't buy? Trigger a follow-up email with reviews and sizing tips. Explored your sale section? Send a limited-time offer the next day. React to interest while it's still hot.

✅ Send push notifications at the perfect moment: Exploring new arrivals? Invite them to subscribe for product drops. Always timely, never random.

✅ Do it all in one workflow: No more jumping between tools. Track a scroll, add a tag, send an email, fire a popup: all in one single flow. Build it once, let it run forever.

Track whatever matters to you and then connect those actions to anything in your automation toolkit. Simple scenarios or complex multi-step journeys: you decide!

👉 Learn all about Engagement Events in our Help Guide.

Create your automation workflow→

Have you ever found yourself looking at an email campaign report, but the numbers didn’t add up? For example, the opens and clicks looked phenomenal, but the conversions and sales didn’t follow?

That’s because not every “open” or “click” comes from a person. Security bots, scanners, and preview tools can often inflate your numbers.

That’s why we’ve launched Bot Detector: a new feature in Reports that filters out those artificial interactions, so your metrics show only real engagement.

What changes with the Bot Detector?

• We removed the noise, so you can see what actually works. You might notice your open and click rates go down - but don’t worry, a drop in rates usually means your reporting just got honest. 🕵️‍♂️

• Lower numbers reflect real human interactions, not a drop in your campaign quality.

Why it matters for you

✅ Clarity. You’ll have a better understanding of how your content actually performs.

✅ Confidence. Use real metrics to make smarter optimization decisions.

✅ Higher ROI. Spend less on fake interactions, more on what works.

Try it today

👉 Available now in all Reports. Toggle it on, filter out bots, and focus on your real audience.

Curious how it works? Check out the details in our Help Center and explore why it matters in our blog post.

Filter out the bots from your reports →

Shoppers abandon their carts all the time. But now, your recovery messages can reach beyond your email list.

With the Ecommerce Campaigns for Abandoned Carts, you can re-engage not only subscribers but also store visitors who added items to their cart without opting in.

This means that casual shoppers or new customers can receive a gentle notification to complete their purchase, even without subscribing!

The impact on your business:

✅ Wider reach: Engage both email subscribers and non-subscribed cart abandoners

✅ More revenue: Recover sales that used to slip away just because someone wasn't a subscriber

✅ No friction: Let customers buy first - then choose if and when they want to subscribe

With abandoned cart recovery now reaching every shopper who shows intent to buy, you’re no longer limited by your email list.

💡 The result? Higher conversions, more recovered carts, and less money left on the table.

Learn more about how it works here.

Set up your Abandoned Cart Recovery campaign →

*Please note that abandoned cart notifications for non-subscribers are designed solely to remind customers about their pending transactions and cannot include any marketing content.

The Preference Center puts email control back in your shoppers’ hands. Instead of unsubscribing completely, they can now fine-tune what ecommerce emails they want to receive.

With just one click, customers can:
✅ Manage marketing consent
✅ Toggle Abandoned Cart reminders on/off
✅ Save preferences instantly

Why it matters for your store:

🛡️ Reduce unsubscribes — Keep customers engaged without overwhelming them
📧 Improve deliverability — Happier subscribers = stronger sender reputation
🛒 Recover more carts — Send Abandoned Cart reminders even to non-marketing contacts
⚖️ Stay compliant — Meet privacy and consent requirements with ease

How it works:

Every ecommerce email includes a “My Preferences” link in the footer. Shoppers land on a simple, personalized page where they can adjust their settings in seconds. 👇

👀 Soon, your customers will be able to choose alerts for Price Drops — more control, more sales for you.

Store connected? Complete setup with ToS and Privacy links →

You’ve caught someone’s attention.

They’re scrolling through your product or pricing page - curious, maybe even ready to buy.
But here’s the problem: most of them still leave without subscribing.

This is your moment to act.

With Web Automation, you can trigger a personalized popup right when engagement is high - capturing interest before it disappears.

This week’s featured template is designed exactly for that.
✅ No cold starts.
✅ No guesswork.

Just pick the template, customize it, and start turning visitors into customers.

Try our ready-made template →

Want to see it in action?

📅 Join our live webinar on August 20th at 12 PM ET / 6 PM CEST 📅

We’ll walk you through building real automation workflows inside GetResponse - step by step.

Your traffic is valuable. Don’t let it slip away

Secure your spot →

97% of your website visitors leave without converting — but our new Web Automation tool changes the game.

Join us for an exclusive, live hands-on session where we’ll show you how to use Web Automation to engage visitors instantly — from their very first click — and turn them into customers.

You’ll watch us build real automation workflows inside GetResponse, step-by-step, so you can launch your own traffic-converting system the same day.

Whether you’re running ads on Google, TikTok, or Meta, it’s time to stop renting traffic and start owning it.

📅 August 20th | 12PM ET | 6PM CEST 📅

Secure your spot →

Smart automation that helps you grow your list faster and turn casual visitors into loyal customers.

Hey, we know the hustle.

You're doing everything right - posting, promoting, running ads... driving traffic to your site is no small feat. But when visitors leave without subscribing? Ugh. That’s frustrating. All that effort - just gone. 🫣

It doesn’t have to be that way…

Picture this: someone clicks through from TikTok or Google and lands on your site. Before they bounce, a friendly pop-up greets them with a personalized offer. Smooth, not pushy.

They don’t sign up right away (totally normal), but they do click “allow” on push notifications.

The next day, they come back. And your automation? It knows exactly who they are and picks up the conversation right where you left off.

That could mean a follow-up push, a second pop-up, or even a well-timed email - if they’ve subscribed by then. All of it happens behind the scenes in one connected flow.

Start with a ready-made automation template →

Psst… the newest ones are waiting for you at the bottom of the list 👇

🎯 Let Web Automation do the heavy lifting - so you never miss another opportunity again.

Need help?

Learn more about web automation and usage counts or leave your feedback in the comments section.

You added the products to your store. You hit “publish”… and waited. What's next?

How do you turn visitors into buyers?

Join our free, hands-on webinar to learn how to use GetResponse's latest tools to boost your sales on autopilot.

📅 July 22nd | 12PM ET | 6PM CEST 📅

Secure your spot →

Tired of weird fonts, sizes, or colors when pasting text into your email? We get it.

Now, with just one click, you can strip away unwanted styles and keep your content clean, consistent and on-brand – no more fighting with leftover formatting from Word or the web.

Create your newsletter →