Stay ahead of digital marketing trends
This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages. We surveyed:
- 585 marketers
- from 181 countries
- across 19 industries
- sending 10 billion emails
Together with SmartInsights, we turned these insights into an exclusive report, outlining our key findings and recommendations for 2018.
What we found
How does your marketing measure up? Compare your campaign performance with other businesses:
47% rate email effectiveness
as either good or excellent.
53% send the same email
to all recipients.
30% say saving time is the biggest
benefit of automation.
Only 14% go beyond basic
segmentation, and use automation
to personalize their messages.
37% offer ebooks, whitepapers,
infographics and other downloadable
products on their landing pages.
Almost 25% use landing pages
to launch new products.
Our recommendations for 2018
You’ll find all our top recommendations in the full report. But you can take action today with one of these tasks: