This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages. We surveyed:
Together with SmartInsights, we turned these insights into an exclusive report, outlining our key findings and recommendations for 2018.
How does your marketing measure up? Compare your campaign performance with other businesses:
47% rate email effectiveness
as either good or excellent.
53% send the same email
to all recipients.
30% say saving time is the biggest
benefit of automation.
Only 14% go beyond basic
segmentation, and use automation
to personalize their messages.
37% offer ebooks, whitepapers,
infographics and other downloadable
products on their landing pages.
Almost 25% use landing pages
to launch new products.
You’ll find all our top recommendations in the full report. But you can take action today with one of these tasks:
Take an integrated approach to lifecycle marketing strategy across all your channels.
So you can better engage your audience – and meet your business objectives along the way.
When creating landing pages, always develop a testing and optimization strategy. Share it with your team – or even build an entire culture around it.
That way, you can combat poor conversion rates and other challenges encountered along the way.
Make the most of marketing automation.
19% of marketers don't use it at all. You can easily outperform your competitors by digging deeper into your platform.
Be sure to experiment with rule-based segmentation and personalization – and adjust it as you gain new insights.
Smart Insights provides actionable learning resources to help businesses improve their digital marketing results. More than 150,000 Smart Insights members use the company’s blog, sample marketing templates, and weekly Digital Marketing Essentials newsletter to follow best practices and keep up-to-date with the digital marketing developments that matter most.
