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Exclusive report by Dr. Dave Chaffey

Email Marketing & Marketing Automation Excellence 2017

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Email Marketing & Marketing Automation Excellence 2017
Email Marketing & Marketing Automation Excellence 2017

GetResponse surveyed more than 2500 marketers from 126 countries across 19 industries on the effectiveness of email marketing and marketing automation. Together with Dave Chaffey, we prepared an exclusive report with our key findings.

Here are just some of them:

  • 57.9% marketers plan to
    increase their email
    marketing budget in 2017.
  • 53.6% rate the effectiveness
    of email marketing as good or
  • 50.4% don't do any targeting
    when sending their
  • 51% don't proactively test
    their emails.
  • Only 15.2% can track how
    email influences other
    marketing channels.
  • Top challenges in marketing
    automation: budget 36.1%, data
    quality 35.3%, knowledge 35.2%.

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About the author

Dr. Dave Chaffey

Dr. Dave Chaffey is CEO and co-founder of digital marketing advice site Smart Insights.
He has been recognized as one of 50 marketing gurus worldwide who have shaped the future of marketing by the Chartered Institute of Marketing and in 2015 was rated as the top UK influencer on social media for marketing and advertising in a top 50 compilation by