Exclusive report by Dr. Dave Chaffey
Email Marketing & Marketing Automation Excellence 2017
GetResponse surveyed more than 2500 marketers from 126 countries across 19 industries on the effectiveness of email marketing and marketing automation. Together with Dave Chaffey, we prepared an exclusive report with our key findings.
Here are just some of them:
-
57.9% marketers plan to
increase their email
marketing budget in 2017. -
53.6% rate the effectiveness
of email marketing as good or
excellent. -
50.4% don't do any targeting
when sending their
campaigns. -
51% don't proactively test
their emails. -
Only 15.2% can track how
email influences other
marketing channels. -
Top challenges in marketing
automation: budget 36.1%, data
quality 35.3%, knowledge 35.2%.
About the author
Dr. Dave Chaffey is CEO and co-founder of digital marketing advice site Smart Insights.
He has been recognized as one of 50 marketing gurus worldwide who have shaped the future of marketing by the Chartered Institute of Marketing and in 2015 was rated as the top UK influencer on social media for marketing and advertising in a top 50 compilation by BrandRepublic.com.