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Email Marketing KPIs Guide

Email Marketing KPIs Guide

After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.

The Ultimate Holiday Campaign Guide

The Ultimate Holiday Campaign Guide

Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos

Increase Your Emails’ Impact

Increase Your Emails’ Impact

In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices. You’ll learn how to create a great preheader and header and how to grab the attention of your subscribers. All this and much more, with just one click.

An Email Marketing Funnel For Planning Your Subscriber’s Journey

An Email Marketing Funnel For Planning Your Subscriber’s Journey

Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction. You may notice that this resembles the concept known as the marketing funnel, and that’s a good observation. As an email marketing funnel can be a part of a larger funnel where you map out all the different channels and customer touchpoints.

Think Like Your Audience: 9 Conversion Triggers

Think Like Your Audience: 9 Conversion Triggers

Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales. If you’re reading this guide, you’re probably well-aware that psychology and online marketing go hand-in-hand. You know how important it is to build trust, demonstrate a clear solution to a particular need, and clearly answer the question – ‘what’s in it for me?’. These concepts are marketing 101.

4th of July Email Facts from 2014

4th of July Email Facts from 2014

Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on. Whatever the reason, amongst all these “Independence Day Sale!” and “Happy 4th if July!”” your email might get lost if you don’t have the right subject line.

Measuring and Tracking Email Results: 3 Step Starter

Measuring and Tracking Email Results: 3 Step Starter

Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can. What’s important to keep in mind is that the most effective data strategies incorporate a blend of creativity and science. We know that statistics can overwhelm, but we also know that they’re your winning ticket. That’s why we’ve put together this whitepaper, to help you sift through the data and start creating better email campaigns.

Planning an Email Campaign vs. Planning a Vacation

Planning an Email Campaign vs. Planning a Vacation

Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities.

Responsive Landing Page Design

Responsive Landing Page Design

Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert. We have also included a few great-looking designs so that you can get inspired and use our practical tips to do the magic with the GetResponse Landing Page Creator.

A Crash Course to Email List Building Through SEO

A Crash Course to Email List Building Through SEO

Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair. In this whitepaper we’ve decided to look at the combination of the two, focusing specifically on how SEO can improve your Email List Building processes.

Tips for a Loving Mother’s Day Campaign

Tips for a Loving Mother’s Day Campaign

Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique, so it’s a chance for your brand to come up with a great offer and once again exceed customer’s expectations. Here are some tips how you can achieve just that.

Lead Generation for Beginners

Lead Generation for Beginners

Looking to generate great quality leads? This guide will help you find the right techniques to reach your prospects.

Content Marketing Essentials

Content Marketing Essentials

Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one. Others include securing the budget, tracking its ROI, producing variety of content, or finding trained content marketing professionals. If you’re stuck at writing up your content marketing strategy or just want to improve your marketing results, be sure to check out this guide.

7 Fresh Ways to Welcome Spring with Email Marketing

7 Fresh Ways to Welcome Spring with Email Marketing

Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns. The overall idea is to reinvigorate your strategy after the long winter months and set new goals with positive attitude.

UX and Marketing Allies or Enemies?

UX and Marketing Allies or Enemies?

UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities. What are the differences and similarities between them? And how can they work together to create a Customer Experience that rocks? This infographic answers these questions.

A Guide to Creating a Compelling Email Message

A Guide to Creating a Compelling Email Message

The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message.

How to Write Newsletters that Get Opened Read and Clicked

How to Write Newsletters that Get Opened Read and Clicked

Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.

Holiday Email Marketing Playbook

Holiday Email Marketing Playbook

Are you looking for holiday-specific strategies and ideas? Want to learn all about tested and proven conversion drivers from top-performing campaigns?

8 UX Tips to Boost Your Landing Page Conversion Rate

8 UX Tips to Boost Your Landing Page Conversion Rate

Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned. Take these 8 basic tips and squeeze the most conversion out of your landing page right away. And if you’d like to learn more about setting up your landing pages go check out our guide.

7 Tips for Boosting Your Halloween Email Marketing Campaign

7 Tips for Boosting Your Halloween Email Marketing Campaign

With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI.

Strategies That Increase Customer Loyalty

Strategies That Increase Customer Loyalty

Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.

How to Become an Affiliate Marketing Superhero

How to Become an Affiliate Marketing Superhero

Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014. But online marketers sometimes overlook this model. Why? Because it takes effort to get the gist of it, and this creates an opportunity for you. Our infographic will help you become an affiliate marketing superhero.

How to Avoid Email Spam Folders

How to Avoid Email Spam Folders

If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.

Writing the Perfect Customer Service Email

Writing the Perfect Customer Service Email

The rules for customer support communications are simple and self-evident: to retain customers and safeguard your organization’s reputation, make sure your customer service emails are professional, helpful and emphatic. Our latest infographic provides best practices for building your company’s reputation and demonstrating reliability even in crisis situations.

How to Use Video in Email

How to Use Video in Email

Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right. Want to learn more? Read our post to find out how to send videos via email.

Creating Landing Pages That Convert

Creating Landing Pages That Convert

This infographic explains the benefits of using multiple targeted landing pages and provides a quick action plan to start creating landing pages that convert.

Building a Killer Email List From Scratch

Building a Killer Email List From Scratch

To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules. Today’s infographic will provide you with quick action ideas on where to start. If you’d like to explore this topic further, read our email list building guide and follow these list management best practices.

Using Content Marketing Strategies in B2B Emails

Using Content Marketing Strategies in B2B Emails

With 191.4 billion emails sent daily around the world, grabbing your customers’ attention with your message can be a shot in the dark. One of the most effective strategies emerging in global marketing is to use content marketing for your newsletters. Today’s infographic will tell you why it’s worth it.

Personalization the Key to Customers Hearts, Minds and Wallets

Personalization the Key to Customers Hearts, Minds and Wallets

As consumers become pickier about offers, and competition gets fiercer every year, your arsenal of marketing strategies shrinks and forces you to start thinking outside the box. However there’s one tactic that — if done right — can be the key to your customers’ hearts, minds, and wallets.

Increase Engagement Using Ratings and Reviews

Increase Engagement Using Ratings and Reviews

Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products. Our new infographic provides more insights on how to leverage reviews.

Planting the Seeds to Grow Your Email Subscriber List

Planting the Seeds to Grow Your Email Subscriber List

Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.

How to Build Your Email List Using Incentives

How to Build Your Email List Using Incentives

Receiving a bonus, a freebie or a reward is one of the most important reasons for people to sign up for a newsletter. And as you can see in GetResponse latest infographic – incentivising subscription can be an effective way to build your email list. How to do it right? Just take a look.

How to Use an Email Autoresponder

How to Use an Email Autoresponder

When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities.

Using Images in Email

Using Images in Email

Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign.

How to Build Trust with Customers in Your Email List

How to Build Trust with Customers in Your Email List

Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.

How to Sell Through Email

How to Sell Through Email

This infographic tells you basic facts about email sales and the opportunities email gives any business that decides to sell through email.

How to Get Your Emails Opened and Read

How to Get Your Emails Opened and Read

The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at least) scan it and ultimately follow the call to action. How? Our new infographic includes valuable tips.

10 Don’ts of Mobile Email Marketing

10 Don’ts of Mobile Email Marketing

Moblie marketing really works, but watch out – Don’t make these 10 common mistakes.

10 Dos of Mobile Email Marketing

10 Dos of Mobile Email Marketing

Going mobile is a must in 2014 – grabbing a share from a growing number of smartphone and tablet users sounds pretty exciting, doesn’t it? Feeling that you may need quick and easy-to-read guidelines, we bring you this latest infographic – 10 Dos of Mobile Email Marketing.

Landing Page Optimization Guide

Landing Page Optimization Guide

Landing pages are an essential part of digital marketing. If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention. Use this whitepaper to learn how landing pages work, how to use them, and how to build good ones.

Email Testing and Optimization

Email Testing and Optimization

Did you know that 74% of companies who perform regular testing say their ROI from email marketing is “excellent” or “good”?

The State of Email Marketing 2015.

The State of Email Marketing 2015.

GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence. Over 1800 surveyed marketers contributed to a study on the effectiveness of email marketing campaigns, enabling us to establish email marketing benchmarks and chart a path to new improvements. This report will help you review your strategic approach and take full advantage of the power of email marketing.

Best Day to Send Email

Best Day to Send Email

We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time. All this to identify the best tactics for sending emails and provide guideposts to help you deploy the best strategies for your brand.

State of Mobile

State of Mobile

Recent figures on smartphone user routines, market trends and average email metrics by type of email client and display device

Responsive Email Design Guide

Responsive Email Design Guide

In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.

Social Sharing Boosts Email Results

Social Sharing Boosts Email Results

Social sharing can bring great results. The figures included in infographics should convince you to make your emails shareable.

Email Marketing Mobile Optimization

Email Marketing Mobile Optimization

Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for email marketing campaigns tailored to mobile screens. Since 2010, the number of smartphone owners using mobile Internet has grown 45%, and it’s showing no signs of stopping now.

Guide to Inspired Email Marketing 2013

Guide to Inspired Email Marketing 2013

In this whitepaper you will learn about 10 creative ideas for email marketing campaigns that resonate with your subscribers. Do your clients ever say “wow” when seeing your emails? After you implement our suggestions, they’ll surely start doing so!

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