How does one clean their email list? How do you validate emails? How to be a good sender and engage your audience without being spammy?
Learn the best practices from ZeroBounce COO, Brian Minick and our Content Partnerships Manager, Máté Zilahy.
Pro tip: Use our email deliverability checklist before sending out email campaigns to make sure your messages don’t land in the spam folder.
In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices. You’ll learn how to create a great preheader and header and how to grab the attention of your subscribers. All this and much more, with just one click.
The goal of this guide is to teach you enough for you to be able to achieve (and keep) the highest deliverability possible by identifying issues with your content or list, long before they become serious enough to make an actual impact.
There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them. In this guide, we’ve gathered 20 ideas how you can start optimizing your campaigns. Although it’s just the beginning, it should get you in the right mindset and help you build culture of testing in your organization.
