What subscription settings can I include in a workflow?

When you’re building a marketing automation workflow, you can use most of the subscription methods available in GetResponse. The subscription condition can be used to start a workflow. The supported methods include:

  • Forms (you can use any form that’s active in your account or a specific one)
  • Landing pages (you can use any landing page that’s published in your account or a specific one. This option is related to your subscription plan. If your plan allows only one landing page published at a time, make sure to select the specific, published landing page)
  • Webinars (you can use any or a specific webinar)
  • Surveys (you can use any or a specific survey)
  • API
  • Contact import
  • Contacts added manually

How does the subscription condition work?

The subscription condition works by acknowledging a sign up from a designated source (form, API, contact import, landing page, added manually, webinar), and then conducting the outlined action or filter.

The condition is preset to trigger a workflow for new contacts added after the workflow starts running. To include existing contacts, switch on Include contacts who are already in this list before the workflow starts.

You can narrow down the group of subscribers that you want to include in a workflow by specifying the list. By default, the setting doesn’t point to a specific list (the setting is Any). You can select the list when you change the Select the list setting to Specific. This narrows down the subscription sources to the ones associated with the particular list.

Let’s say, you want to select the “happy_monsters” list and the “Don’t worry, be a monster” landing page:

  1. Drag the Subscribed via element to the workspace.
  2. Select the element and switch to Properties tab.
  3. In the Select the list section select Specific. This gives you the option to choose a list.
  4. Select “happy_monsters” (or any other list you wish) and move to Select the subscription method.
  5. Select Landing page and switch to Specific.
  6. Select the required landing page as the last option. In our case, this is the “Don’t worry, be a monster” page.
  7. (Optional) Move the switch to ON to Include contacts who are already in this list before the workflow starts.

Note: If you select a future start date for your workflow, including contacts who are already in this list before the workflow starts won’t work. This option only works when the workflow starts immediately after it is published.

If you want to include subscriptions to more than one list you need to place several Subscribed via elements and configure a list for each of them. To avoid publishing problems you need to connect each of the opening conditions to the remaining workflow elements.

Can I use more than one subscription method in a single marketing automation workflow?

You can start your marketing automation workflow with more than one of the subscription methods. You can place as many elements representing the subscription as you need. You can then build sequences of actions that run in parallel. You can also connect all of the methods to a single element and follow up all subscriptions with the same process.