How much does marketing automation cost?

The Marketing Automation is available in your subscription package at no extra charge. Your access to specific automation functionalities depends on what pricing package you have.

Free trial, Basic, and Plus users have access to basic marketing automation functionalities and selected workflow templates.

Professional and Enterprise users have access to full automation functionalities, including unlimited workflows, scoring, website tracking, and automation segmentation.

What automation features are available in individual GetResponse packages?

The Basic package includes access to automation templates and tagging. Users can create workflows using:

Conditions

  • Subscribed via
  • Link clicked
  • Message opened
  • Custom field changed
  • Message sent
  • If tag

Actions

  • Send message
  • Custom field
  • Copy to list
  • Move to list
  • Copy to workflow
  • Move to workflow
  • Wait
  • Remove
  • Assign tag

Filters

  • Range
  • Amount
  • Lists

The Plus package users have access to all the above options and also to Abandoned order emails. Professional package users have access to all Marketing Automation functions. This plan includes building workflows from scratch, automation workflows, tagging, scoring, e-commerce tools, and automatic segmentation. With the Professional package you can create workflows using:

Conditions

  • Subscribed via
  • Link clicked
  • Message opened
  • Custom field changed
  • Message sent
  • If tag
  • If score
  • Purchase
  • Abandoned cart
  • Visited URL

Actions

  • Send message
  • Custom field
  • Copy to list
  • Move to list
  • Copy to workflow
  • Move to workflow
  • Wait
  • Remove
  • Tag
  • Score

Filters

  • Range
  • Amount
  • Dynamic segment
  • Lists

If you want to learn more about the available functionalities and pricing, read the description of the packages.