Social media keeps evolving dynamically – sometimes it’s hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. And from what we’re seeing, it’s definitely for the better. We’ve just updated our research from last year which shows even better results of email-social integration. On this occasion, we’ve put together a special infographic – read on to grab them both.
If last year’s findings didn’t convince you to share your emails, maybe this year’s will?
Editor’s note: Check out the Email Marketing Benchmarks report for the latest email marketing statistics and insights. And if you’d like to learn more about using email your digital marketing strategy, check our guide to email marketing.
Why should you share?
The major finding of the GetResponse analysis is that the number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%. Compared to last year’s results, that’s an increase of 61%.
What’s even more striking is the exceptionally high-performance results for newsletters that included social sharing buttons. Those emails had an average click-through-rate (CTR) 158% higher than emails that didn’t include social sharing. Check out yourself:
Highlights of the infographic
- Facebook was included in almost every social email becoming the most popular sharing option. Its popularity increased by almost 9% compared to 2011. Twitter came a close second, almost doubling its result from the previous year.
- LinkedIn noted a huge leap – the number of emails that included it increased from 8.5% last year to 68.1%. No wonder since the service kept its position of the top performer in email CTR.
- Marketers not only share more frequently but also on more social channels. The number of marketers who included 3 social sharing icons increased from just 7.4% in 2011 to almost 40% in 2012. An even larger bump can be observed for 4 and more icons that were previously used by just 0.1% (now used by 34.9%).
- It’s interesting to see how Pinterest is performing (not included in our previous research) with a result of 46.4% of marketers who included social sharing.
Email marketing + social media integration
Hope you’re now convinced.
But there are also many other ways you can improve your click-through rates.
Make sure to check them out, educate yourself, and test new approaches to achieve even better results in your future email marketing campaigns.