Deliverability blog

Want to improve your deliverability and get even more out of your email campaigns? Or maybe you’re experiencing deliverability problems and would like to make sure your offer finally reaches your customers’ inboxes? Whatever the situation you’re in, ...

Feb 10, 2023

How to Improve Email Deliverability and Reach the Email Inbox

Are your emails getting hit by the spam filters? In this article, we’re sharing 12 reasons why emails go to spam instead of the inbox and what you can do to stop them from doing so. With these tips you’ll improve your email deliverability and won’t h...

Apr 29, 2021

Emails Going to Spam? 12 Reasons Why That Happens and What You Can Do About It

If you’re considering whether a shared IP or dedicated IP environment is better for your business, this quick guide will help you decide. We explain the differences between the two and how your IP reputation can impact your sender reputation and emai...

Feb 11, 2021

Shared or Dedicated IP Configuration: Which is Right for Me?

There are numerous ways to optimize your email marketing campaigns. None of them’s more critical than building high deliverability. In this post, we’ll tackle two important topics: what is email deliverability and how to measure it.

Jan 29, 2020

Email Deliverability: What is it and How to Measure it

The most obvious difference between the open or delivered rate is how the ESP defines those terms. For example, GetResponse will count someone who clicked toward your open rate, since that’s evidence they’ve opened the email as well.

Jul 22, 2016

The Role Of ESPs In Email Deliverability

What makes an excellent email marketer? One that’s a deliverability know-it-all! There are so many things that go into delivering (get it?) an excellent mail that our Deliverability Manager took it upon himself to reveal the ins and outs of get...

Apr 6, 2016

Email Deliverability From A To Z [Free Ebook]

In today’s part of our series I want to focus on the skeleton on an email. Moreover, a part of the skeleton that a lot of email marketers tend to ignore. I’m talking about the “From” address.

Sep 24, 2015

From Address: The Most Recognizable Part of Your Email

There is a general belief that there are some specific words or phrases that can get your message delivered straight to the spam folder. The idea behind it is that those words are most commonly used by spammers, so content filters react on them immed...

Sep 14, 2015

Email Deliverability: Words And Phrases That Can Get You In Trouble

How many of your emails reach your subscribers’ inboxes? 100%? 90% 80%? It might be less than you think. Many of us – me included, until recently – think that when we talk about emails reaching the inbox, we’re talking about deliverability rate. But ...

Sep 9, 2015

Who’s Afraid of the Spam Folder? How to Always Reach the Inbox