The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend.
However, now that we have all gotten over the fact that our profile pages are now displayed as ‘timelines’, most of us can probably hardly remember what on Earth our favourite blue-bordered social network looked like beforehand (can you believe that it’s now been 3 years since Facebook’s timeline became mandatory?!?!)
Put simply, Tumblr is more than just sharing pictures and status updates. It is very specifically a blogging platform, where users write mini articles and share them amongst their network (although users can of course post other forms of media, such as photographs and video).
Are You Using Tumblr?
If Tumblr isn’t already part of your social media strategy, then, with its freshly updated interface combined with recent surge in popularity (nearly half a billion users is nothing to be sniffed at, and blows the likes of Pinterest out of the water), perhaps now is the time to see how your business can set up a microblog on Tumblr and reach out to a completely new audience.
Your company’s website will no doubt already have a blog, and so it is quite understandable how you may perceive setting up another one on Tumblr as being superfluous. However, as more and more people turn to the site, there is a growing audience ready and waiting to be engaged – and users of Tumblr are some of the most active and engaged of all the social networks on the internet. So, jump on board now and start generating a dedicated following before your competitors do.
A Guide To Tumblr’s New Tools
- Creating New Content – Introducing The Pencil Icon
- Inserting Media – New Pop-up Tool
- Editing Text
Creating New Content – Introducing The Pencil Icon
As always, creating new content on Tumblr is still a matter of heading to your dashboard and selecting from Text, Photo, Quote, Link, Chat, Audio or Video to start creating a post.
However, now you can bring up these options at any time from anywhere on the site by simply clicking on the pencil icon that is located at the top right hand corner of your screen. This makes for quicker and easier content creation. Previously, you had to scroll all the way up to the top of the screen from wherever you were to start creating some fresh content. So this new tool is handy for when you’re browsing and inspiration strikes.
Inserting Media – New Pop-up Tool
This is a very handy little pop-up tool that allows you to instantaneously insert new media into your text posts.
By clicking the camera icon you can add a picture from your library, you can paste an embed code by clicking the video camera, break you post into sections by clicking the horizontal line, or add a keep reading link by clicking on the rectangle icon with the three dots. These are all quite elementary things, but they have never been simpler or quicker to implement – and time is most certainly money in the world of digital marketing.
Plain text can be a bit boring, can’t it? Well, maybe. But, sometimes us bloggers do need to italicise our words or make them bold. Sometimes it might be best to
- Bullet points
Other times you may want to add a link or strike through some text. And now all you have to do is highlight the text that you want to play with and you will see a pop-up giving you all of these options.
If you’ve got a webcam, then you can now take a quick selfie and add it your Tumblr. Once you select to add a photo post, all you need to do is hover your mouse over the smiley face icon, and this will then access your webcam so you can take a quick selfie. Far from being over the top narcissistic, selfies used in this manner could actually do a lot to humanize your blog and your brand. So don’t just dismiss this tool until you’ve had a think about how you might be able to use it creatively.
Tumblr really is a great tool, and something that you really should consider adding to your social marketing agenda if you’ve not done so already. And these new tools just make it even more fun and easy to use – there’s never been a better time to start Tumblring. Let us know in the comment below if you use Tumblr!