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GetResponse promo codes – an easy way to boost your revenue

8 min

Editor’s note: Looking for a GetResponse promo code? It’s your lucky day! Here’s where you can save up to 37% off your GetResponse plan.

It may seem counterintuitive to actively convince your customers to pay less for their purchases. But put yourself in their shoes how often has a discount encouraged you to complete a purchase? Or to add more to your cart, just to meet the free shipping threshold? I’m pretty sure we’ve all done that.

Discounts aren’t just about the money saved. The psychology behind them is very powerful because an appealing deal gives people mental gratification and satisfaction. Your customers are happy with the order even before they receive it!

That’s why today, we’ll talk about using promo codes in your GetResponse emails. Not only will you be able to win your customers’ hearts with discounts on their favorite products – but it’ll also take you only a few clicks to do so!

Why should you use promo codes?

  • Saving abandoned carts
    Sometimes sending an email to remind people about an unfinished order isn’t enough. If you want to convince the unconvinced, some further incentives may be needed. Offering a small discount or free shipping can tip the scale and turn a visitor into a customer.

  • Rewarding returning customers
    Everyone likes to feel appreciated. It’s a good idea to create a relationship with your returning customers and send them a coupon code after they spend a certain amount in your shop or place several orders. Show them they’re seen and valued, and how important they are to your business.
  • Storage cleaning
    If you want to clear your backlog and make space for new stock, sending a promo code for a flash sale focused on the items you want to see gone can do wonders. If you already have a graphic design for the sale in your shop, you can upload it to the drag-and-drop email editor to add it to your email with just one click.

  • Free shipping incentive
    To offer or not to offer free shipping – a classical ecommerce question. By now it’s well established that online shoppers are more inclined to complete orders when offered low (or none!) shipping fees. Setting up an evergreen free shipping code in Shopify will allow you to easily add it to any type of message, automated or broadcast.

  • Quickly manage seasonal sales
    When you create a new promo code in your Shopify store it’s instantly imported to GetResponse. This way you can plan seasonal campaigns well ahead and create your content before busy seasons. Being sure the right codes will be sent to your customers at the right time will allow you to focus on taking care of running your shop without distractions.
Discount Strategy Quick Cheat Sheet

Bonus guide

Not sure when and what kind of discounts you should offer to your customers? Plan a perfect discount strategy for your store with our easy guide!

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How GetResponse promo codes work

Note: With GetResponse, you can use promo codes uploaded from a CSV file, your favorite ecommerce management platform, or created with any promo code-generating tool. The process is further simplified for those customers who’ve got their store built on Shopify. Learn more about the GetResponse for Shopify integration.

Promo codes can be added to your messages using a simple drag-and-drop box in the email editor. They are automatically imported when you link a store to GetResponse. If you don’t have your shop connected to GetResponse yet (which you should, it’s super easy and will save you tons of time!), you can type the code manually.

GetResponse Promo Codes in Emails.

If you have your Shopify store integrated, you can use any of the discounts you’ve created in Shopify in all kinds of messages. And if you’ve not previously created any promo codes in your Shopify store, you’ll also be able to create them right inside the GetResponse dashboard.

Pro tip: Be sure to send the right code to the right recipients – if the code is exclusive and only certain customers can use it, make sure you’re not sending it to all your contacts. To make your life easier, in GetResponse you can use two types of promo codes – master and unique.

Use the master promo codes if you don’t mind if your contacts share them with each other or publish them online.

Use the unique promo codes if you want to have full control over who uses your promo codes and stop worrying about people sharing your codes.

How to use GetResponse promo codes

Here’s a quick walkthrough showing you how to use promo codes inside GetResponse. For a detailed step-by-step tutorial, please check our Help Center.

Step 1. Integrate your Shopify store with GetResponse (here’s how to do it)

Step 2. Go to Promo codes tab in the Ecommerce tools, and create your promo code.

Note: Alternatively, you can create the codes directly in the Shopify dashboard. Learn more about this in their tutorial.

Promo codes creator in GetResponse.
Creating the promo codes in GetResponse Ecommerce Tools.

Step 3. Once you’ve done that, you’ll then need to go into the GetResponse Email Creator and drag the promo code box into your message.

Adding the promo code element in the GetResponse Email Creator – Step 1.
Adding the promo code element in the GetResponse Email Creator – Step 1.
Adding the promo code element in the GetResponse Email Creator – Step 2.
Adding the promo code element in the GetResponse Email Creator – Step 2.

If you’ve already integrated your Shopify store using our awesome plugin, the list of available promo codes will be automatically imported and accessible via the drop-down list, like the one on the screen below.

Adding the promo code element in the GetResponse Email Creator – Step 3.
Adding the promo code element in the GetResponse Email Creator – Step 3.

Click here for step-by-step guide for using promo codes in your messages.

You can create and manage all promo codes, imported from your shop and the ones you’ve created manually, in the Ecommerce Tools > Promo codes section.

Promo codes manage page in GetResponse dashboard.
Codes are easily manageable inside your GetResponse account.

Where can you use promo codes

You can add promo codes to different types of messages – newsletters, autoresponders, automation messages, and quick transactional emails.

They all use a simple drag-and-drop editor, so you can easily create beautiful messages to send your codes.

When creating your email you can choose from premade templates designed especially for this occasion. No need to spend time on creating them from scratch. Send them straight out of the box or adjust them a bit to match your style – and that’s all! You even have text boxes prepared to help you save time on the written parts.

In GetResponse email editor you can find premade designs filled with ready-to-go text templates.
GetResponse templates provide both design and text, so you can create stunning emails in no time!

If you’d like to design a message yourself so that it matches your brand’s style, you can do that without any coding in a simple yet powerful email editor.

GetResponse drag-and-drop editor makes creating your own email templates effortless and quick.
Creating your own email layouts is quick and easy with the GetResponse drag-and-drop editor

Depending on the scenario you have in mind, you can create a special message with the promo code as the main point of interest or just use it to sweeten the rest of the content. 

On Black Friday, for instance, you can keep it short and sweet with a bold box featuring the discount you offer. Predesigned templates can help you to stand out from the sea of messages your customers will receive around that date.

On the other hand, when building brand loyalty with meaningful messages, adding the promo code as frosting on the cake may work better. Why not personalize it, too? If you’re rewarding a returning customer, tell them how much you appreciate them. Let them know you’re happy they like your product and invite them to come back for more. Promo codes won’t have to be the solo star of such a message, but it can surely make it more relevant.

With the GetResponse integration for Shopify, you have the freedom to send promo codes when you need to. Using marketing automation can streamline it into a tailored process. The journey can be different for specific customer groups to activate some, win back others, or clear your storage.

Read more about the best automation solutions for Shopify.

Think of what would work for you as a customer, check some proven strategies, and then automate it in GetResponse to have it working for you in the background.

Click here for Shopify’s guide on shipping fees strategy.

As you send messages with promo codes, assess what kind of codes work best for you. Be sure to keep an eye on the results and adjust your tactics.

Learn more about the best email marketing practices here.

Free shipping isn’t performing that well? Maybe it’s a good idea to try offering a “buy X to get Y free” upsell code then. Or on the contrary, free shipping is doing its job wonderfully but the orders are small? Try only offering them when the order reaches a specific value. This way your customers will still get a nice treat and you’ll be able to optimize the order value.


Using promo codes can boost your revenue and also help you build relationships with your customers. Make every message count by sending the right codes at the right time. Make your messages captivating and enticing – it’s really easy when you use a simple visual editor with premade assets!

It’s worth it to keep in mind that you don’t have to offer all types of promo codes at once. You can always introduce new types as your shop grows.

Strategizing your discounts can help you get more sales and make customers stay with your store longer. GetResponse will keep your codes in sync with Shopify, so even if you need a quick flash sale launched, you can do it on the go.

Remember what we said at the start. There’s a reason you yourself get such offers from brands for special promos, discounts, and even free shipping – it’s because it works! Now you can put them to use for your business as well!

Magdalena Kobylanska
Magdalena Kobylanska
Magdalena was an Ecommerce Marketing Specialist and a Junior Product Owner in GetResponse. She combines over 5 years of experience in being an online seller with 2 years of creating stores on various ecommerce platforms, including Magento, Presta, and WooCommerce. Adding in-depth knowledge about GetResponse platform, she's keen to share ideas and solutions for ecommerce owners. A severe case of travelling enthusiast, seeking castles, mountains, seas, and stories to paint them with watercolors.