Being an essential aspect of any company, marketing plays a vital role to increase profitability. In the same way, content marketing is the prerequisite in practicing any of the SEO techniques for a website.
As we all know SEO (Search Engine Optimization) is all about creating amazing content, optimizing and promoting it. And now, SEO is inextricably linked to content marketing and other new methods of internet marketing.
The majority of search queries drive traffic websites, hunting quality information for that query. So, content displayed on the website should be relevant and quite informative. This is the main reason why content is said to be king.
Creating powerful and informative content doesn’t end your task. Rather, the main task begins to interlink content marketing and your goals. But, the most common mistake businesses tend to make is not considering goals from the beginning, and run behind boosting traffic to the website.
This is the main phase in digital marketing, where people face an issue. If content marketing is not done in coordination with the mission, then how is it possible to rank well on search engine results pages (SERPs)?
Let me break down a method to align your content marketing strategy with mission through these insanely amazing ways.
Before you start creating useful content for your website, look at how you can plan a content marketing strategy while coordinating it with the company’s mission. Here are few amazing ways to plan a mission-friendly content marketing strategy:
Maintaining consistency doesn’t start simply by managing a good flow of content. Instead, the foremost thing you need to do is understanding the importance of brand consistency on all the platforms. This is one of the best ways to maintain coherence with customers.
The average person has an attention span of 8 seconds, so retaining interest to your content is essential.
When customers get engaged with your content, they would mainly look for the same identity, same feel and similar experience across all platforms. This identity can be demonstrated through the brand name, and logo to mark your presence among all users.
Apart from brand consistency, it is a prerequisite to manage your timeframe in content marketing. Set a schedule of when, how and which kind of articles or blogs you will display on your website. When you maintain this consistency of regular posting, viewers easily encounter all your content and look forward more information on the website.
This way you can build a strong relationship with your customer and execute the strategies of marketing based on your mission.
2. Keep your target audience in mind
While setting goals, it is obvious that target audience is predetermined. But, many marketers neglect them while creating content and end up with detached customers. This failure negatively affects website search engine rankings.
The demographics, choices, and interest of your audience are a part of your goals. If you consider all these points during the content campaign, then it will work wonders on the website’s performance.
3. Incorporate Photos, Videos and GIFs
Gone are the days when people use to read long texts. New techniques bring in various tricks to grab the users’ attention and hold their interest until the end.
A study shows that 81% of people only scan the content they read online. Visual information can pull user’s attention to the content. So, it would be a good idea to fuse in various infographics, or photos, or GIFs. This way you can easily connect to the consumers as per your goals.
4. Promote it on correct platform
Assume that the content created with great efforts is not able to reach your potential audience. Do you think this is justice to those massive efforts? This is the reason why it becomes necessary to share your content on the correct platforms.
The majority of people are active on social media sites such as Facebook, Instagram, Twitter, and much more. So, use social media as a weapon to shoot the content to a large number of people and engage them with it.
The main task starts by recognizing which platform would be the accurate one according to goals of the website and to check which site would lead you towards potential customers.
As compared to traditional marketing, content marketing costs 62% less. So, it becomes a necessary to optimize all platforms correctly for the best outcome.
SEO is not an arduous task, it's a crucial one which requires special attention. It is possible to succeed in it with the correct aim, strategy and its implementation to augment website’s traffic which apparently leads to the productivity of the company.
Since we’ve learnt about these modifications, tweak your content strategy in such a way that it goes hand in hand with your company’s pre-decided goals and missions. This would greatly impact visibility, branding and effectively manage your online reputation management.
How have you aligned your content marketing strategy with your company's mission? Tell your story in the comments below.