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ChatGPT and SEO: what it means for content marketing

4 min

For the past few months, ChatGPT has been a hot topic everywhere. 

But what exactly is ChatGPT?

ChatGPT is an AI (Artificial Intelligence) tool that can provide you answers to every query you ask.

Since ChatGPT is becoming better every day, and OpenAI, the company behind it is rapidly expanding, many people believe that AI-powered technologies will eventually replace traditional search engines.

However, while AI may enhance traditional search engines, it’s unlikely that it will completely replace them — at least according to Morgan Stanley analyst Brian Nowak. This is because search engines serve a specific purpose that AI may not be able to replicate fully, such as organizing and indexing the vast amount of content on the web, and providing users with a broad range of results that cover different perspectives and opinions.

With that in mind, let me explain to you in detail how ChatGPT works and how it can be used to improve your SEO and content marketing.

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What is ChatGPT?

ChatGPT stands for Chat Generative Pre-Trained Transformer. It’s a neural network machine-learning model with over 175 billion machine-learning parameters.

The chatbot is a natural language processing (NLP) tool powered by AI technology that enables it to interact like a human. According to the official website, it can follow up on questions, admit its mistakes, challenges incorrect premises, and reject inappropriate requests.

Here’s an example of it how it responds:

You can leverage AI in email marketing in many ways. But even ChatGPT alone can be sufficient. It can help you write emails, articles, code and provide answers to your inquiries.

OpenAI is an artificial intelligence research group formed in 2015 by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and Wojciech Zaremba. However, Elon Musk withdrew from the company in 2018 and no longer owned a stake in OpenAI.

The impact of ChatGPT on SEO

The need for high quality SEO content grows day by day, and ChatGPT can assist professionals in accomplishing a variety of relevant tasks. By handling some research tasks, ChatGPT simplifies the SEO process. It can structure topics, develop keyword groupings, identify frequently asked questions, and generate meta descriptions.

Write so that people can hear it, and it slides through the brain and goes straight to the heart.

Maya Angelou

Let’s see some examples on how it can streamline your SEO efforts.

Keyword research

Let’s say I want to find relevant keywords for email marketing. I can make my job easier by asking ChatGPT this:

Now, let’s change the prompt a little bit.

Here you go, a table with keywords and monthly searches. You can use various prompts to research keywords for specific topics or services. 

If you need a more sophisticated solution, try the AIPRM chrome extension, a ChatGPT extension that can help you find relevant keywords, create keyword clusters or even an SEO strategy.

Content creation

When you have your keyword list, you can ask the chatbot to help creating content about them. ChatGPT can:

  • Find topics based on keywords
  • Prioritize this topics based on search volume
  • Create content outlines
  • Come up with SEO optimized headlines and titles

Let’s see an example. Previously, we have asked it to find keywords for email marketing services. Now, it’s time to identify some blog topics based on those keywords.

Now let’s create an outline with headings. 

As you can see, ChatGPT can easily create outlines for articles. You can easily edit these outlines according to your needs and content strategy. 

Meta descriptions

ChatGPT can create meta descriptions for your articles or landing pages.

The generated meta descriptions can be rewritten, or you can ask ChatGPT to create more versions of them.

Limitations of ChatGPT

ChatGPT offers numerous advantages from an SEO perspective, but it also has some drawbacks.

Unreliability and bias

Since Chat AI learns from the internet and lacks human discernment, its results can sometimes be inconsistent or biased. Content professionals must verify specific information or claims themselves.

Inability to grasp emotions

AI has not yet fully mastered the understanding of emotions. Content writers can empathize with their readers and write accordingly, something AI cannot do. This limitation restricts its ability to create content that elicits strong emotional responses.

Limited free access

ChatGPT is an AI tool that may not remain free forever. However, it is currently in the research phase and free to access, as OpenAI’s primary goal is to train the bot and enhance its efficiency.

Final thoughts

In conclusion, ChatGPT has established itself as a valuable AI tool for SEO and content marketing purposes. However, it’s essential to remember that while it can aid in research and writing, relying solely on it may have consequences.

Being creative in your SEO and content marketing strategies and using ChatGPT as a supplement can produce fantastic results. We can’t wait to see how this AI technology advances and continues to impact the marketing industry.

Himani Kankaria
Himani Kankaria
Himani is the Founder of Missive Digital, an organic marketing agency that focuses on enhancing the brand positioning of the businesses to maximize ROI and brand loyalty through organic marketing channels. She specializes in strategizing, creating, and optimizing content for users and SERP features like Featured Snippets. Being in this industry for the past 12+ years, she has helped SaaS and Technology businesses multiply their organic presence and conversions through organic marketing channels.