Content marketing blog

Businesses with strong social media presence have the capacity to build strong relationships with their followers. They do so by establishing themselves as experts and educators on a specific topic and actively share that expertise with their followe...

May 3, 2017

6 Reasons Why Businesses Should Live Stream For Better Income

Content has come a long way. It has been transforming the way marketers formulate their strategies to expand reach. Each brand has its own interesting story to tell. Amidst new digital transformation and major innovations like live streaming, video b...

May 1, 2017

Do Words Still Dominate the Digital World?

Does your brand have a distinct brand voice? Would your customers recognize you just by the way you speak to them? Voice is a crucial part of your brand’s identity, so if neither of the two is the case, read on to see how to change it.

Apr 27, 2017

Do You Know Your Brand Voice?

When I hear people talk about advancements in technology, I often think of devices, machines and apps. But the origins of the word technology are from the Greek word techne, which means “art, skill, cunning of hand.” The definition of tec...

Apr 18, 2017

How AI Helps, Not Replaces, Content Marketers

It’s one of those perpetual questions: Why do so many subscribers go inactive? We have lots of theories. We talk about frequency and content and optimizing sending times and opting down – everything but what I believe is one of the main causes:...

Apr 10, 2017

Tackle Inactives by Designing for Their Buyer Personalities

Producing videos is becoming more accessible for businesses everywhere. High quality cameras are becoming less expensive, editing tools are becoming more user friendly, and smartphones allow filming practically anywhere.

Apr 3, 2017

How to Start a Video Content Campaign the Right Way

Have you thought about increasing your Content Conversion? Along with the content marketing boom, many useful strategies for driving traffic and brand awareness have been born. One of them is called the COPE strategy, “Create Once, Publish Everywhere...

Mar 16, 2017

How to COPE Your Content for Guaranteed Conversion Rates

According to a research on conversion rates from Marketing Charts, 60 percent of online marketers plan on doing a customer journey analysis to improve their online conversion rates. Econsultancy reports that only about 22 percent of businesses are sa...

Mar 15, 2017

4 Radical Psychological Experiments with Key Lessons to Boost Your Conversions

Yay! GetResponse was honored with a Demand Gen Report 2017 Killer Content Award for an Influencer Campaign. We’re so happy and you can bet there was a lot of joyful dancing around the office. How did we do it? Here’s a case study of the GetResponse M...

Mar 6, 2017

How We Created an Award-winning Content Hub – GetResponse Case Study