Blogging is a billion-dollar business. With every passing year, it brings many opportunities for businesses to promote their brand and make money. However, every successful phenomenon has its share of rumors. Blogging is no exception.
Blogging is surrounded with many myths that continue to question the veracity of some of the facets of this business. The dilemma surrounding this online activity confuses the rookie businesses and bloggers who are trying to earn a name in this profession.
For those rookie businesses, we present here blogging myths they should understand:
Myth #1: When you build a blog, you automatically get traffic
Blogging does not automatically guarantee higher ranking in search engine results page. In fact, it is a part of a process which aims to attract visitors to your website. But doing it alone will not bring traffic to your website.
Blogging can help you with higher traffic if you do it as a part of a holistic strategy. In other words, you have to incorporate it into SEO, social media marketing, and online advertising in order for visitors to show up on your website.
Myth #2: Blogging is restricted to word count
Blogging is not about restraining your writing to a particular range of words. Rather, it is about giving valuable information to your audience in just the right length, whether it calls for a 500-word listicle article or a 2000-word feature on any topic.
As long as you can enrich the knowledge of your audience, it does not matter what your article length is.
Myth #3: Blogging is just about writing
No. While writing is a big part of blogging, it does not alone constitute this entire process. Blogging incorporates the other important facets of online marketing, such as publishing, search engine optimization (SEO) and social media marketing.
An article is just a simple piece of writing that will not do any good to your website alone. It’s like a steak without any seasoning. Just like a steak is tasteless without salt and pepper, an article is not compelling without the elements of images, links, and commenting.
These are the essential features of blogging that contribute to the online visibility of your website and get it in front of your audience.
Myth #4: If you get more traffic, it means you can earn more money
Never. A blog functions just like a brick and mortar business. You can have many visitors on your shop but it does not guarantee that any of them will buy your products unless you have exceptional selling skills.
Similarly, there is no guarantee that whoever comes to your blog is going to buy your service or products.
You’ll have to slog hours on engaging with your readers, responding to their comments, curating them the information they want and making them a part of your blog. Once you do it, the money will start flooding in.
Myth #5: You need a post frequency to get more readers
No, you don’t. A post frequency is contingent upon your industry, monetization plan, and your target audience. So there is no single formula you will be using for scheduling your posts.
A post frequency for an apparel industry catering to fashion designers will be different from an academic business dissertation writing service. It all depends on your target readers and monetization strategy.
Myth #6: You should focus only on online advertising to make money
While online advertising has turned out to be a real game changer, it should not be the only thing in your blog monetization strategy. A successful blog can generate money and online advertising is just one of them.
This is because ad sponsors only place their ads on high domain website with huge traffic. This narrows the avenues for newbie bloggers to make money. Instead of relying on only a single advertising method, it’s better to combine several monetization techniques so that each of them works for your blogging business.
Myth #7: Get an influencer and you can get phenomenal traffic overnight
Having a strong voice of a celebrity can leverage your blogging business for a while, but it cannot produce any long-term results. For long-term benefits, you need to consistently publish high-quality content.
So long as you are unique in your content and the information is valuable, you don’t need any influencer to uplift your brand as your leads will do the job for you. In technical language, it is called viral marketing.
Myth #8: Blogging is just a temporary thing
This is a ridiculous myth about blogging. From writing valuable content and publishing your hottest blog posts on social media to engaging your leads and promoting your brand philosophy, blogging offers a number of ways to attract visitors to your website, which is the ultimate dream of any website owner.
With businesses leveraging so many benefits from blogging, it is definitely not going to lag behind in future.
Blogging is still an enigma for many new businessmen. The supposedly many paradoxes have led people to believe some of the myths mentioned in this article. I hope this article helps to clear any confusion about these facets of blogging.
Please share your thoughts and views in the comment section below. I’d love to know what you think.