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Landing Page Optimization Course – Landing Page Lead Magnet #1 [Peep Laja]

Visitors spend only a few seconds looking at a landing page before determining its usefulness and relevance. If they can’t find what they’re looking for, or if your site has functionality or usability problems, they will abandon the page.

Landing Page Optimization Course – Landing Page Anatomy #2 [Peep Laja]

All good landing pages follow a certain structure. These aren’t laws of the universe but techniques that typically work best — no need to re–invent the wheel.

Landing Page Optimization Course – Landing Page Forms #3 [Peep Laja]

In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL, you’ll learn how to target your audience. Unless you’re in the pageview business, your top priority is conversions. Conversions happen when targeted traffic meets a relevant offer. It all starts with knowing your target audience and what they need or want.

Landing Page Optimization Course – Landing Page Copywriting #4 [Peep Laja].

In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL you’ll learn how to plan and write the right copy for your landing page.

Landing Page Optimization Course – Landing Page Images & Videos #5 [Peep Laja].

In this video you’ll learn more about the visual content of your landing pages. We live in a world of short attention spans. Attention span is the amount of time a person can concentrate on a task without becoming distracted.

Why Webinars #1 | Webinars #GRTalks

We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.

Nurture and generate leads with skillful webinar promotion #2 | Webinars #GRTalks

We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.

Engagement = success – How to host the perfect webinar #3 | Webinars #GRTalks

We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.

Turning new relationships into lasting partnerships #4 | Webinars #GRTalks

With these new leads comng your way from your webinars, you don’t want to miss this opportunity to nurture them and ensure they stick around long enough to become long-term partners or customers. A key way to do this is by utilizing GetResponse Marketing Automation.

Optimizing your webinars for the future post-webinar strategies #5 | #GRTalks

Repurposingand reusing your webinar recording is a fairly simple way for a single piece of content, your webinar presentation, to play double duty and become a gift that keeps on giving. So, how exactly are you going repurpose and reuse that recording to continue the post-webinar engagement cycle?

Key elements of a winning landing page #1 | Landine Pages #GRTalks

Winning landing pages follow a certain struture. Each element should be in harmony with the others and serve one purpose only. Avoid anything that doesn’t contribute to getting people to take action. Remember, if it’s not motivation, it’s a distraction.

How to send traffic to your landing page #2 | Landine Pages #GRTalks

Your campaign will be successful if it attracts the right audience from the right source. Here are some things to consider befre driving traffic to your landing pages..

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