Cyber Monday

Use the Cyber Monday to run an abandoned cart series and win back cyber sales. Based on their actions, your customers can receive well-timed retargeting emails with product links, special offers, or discount codes. Each contact who completes the purchase is tagged to help you target them with your future campaigns.

Template Overview

Category: Holiday templates
Elements in template: 8
Minimum number of elements to configure: 8

Cyber Monday template

Here’s what you’ll need to configure the elements and publish the template as a workflow:

  • 3 automation messages or messages (or drafts) that can be used as one. To include the products use the Abandoned cart block in your automation messages
  • Tags (optional). They will help you identify your customers if you want to target them specifically or add them to another workflow. You can create tags as you’re building the workflow, but its best to have a basic tagging plan set.

Configuring the template

All greyed out elements need to be configured. Double-click an element to open its Properties tab.

  1. Configure the Abandoned cart element to track contacts who don’t complete their purchase. To do this, double-click the element. This will open Copy JavaScrip Code popup. The next step depends on the integration method you use:
  • for JavaScrip, click Copy code to copy the snippet to the clipboard and close the window. (At this point it’s best to save it to a temporary document in case you copy something else to the clipboard). Under Properties, enter 2 URLs: one for the cart and the other for the post-purchase thank-you page. Note: Once you’re done configuring the template, you’ll need to copy the snippet to your website’s management system or insert it directly into the HTML source code.
     
    For detailed instructions on installing the tracking code, please go to How do I add the tracking JavaScript code to my website?

  • for API, close the popup and select API as the integration method. Then, use the drop-downs to specify the purchase you want to track.

Note: The time settings for this element are preset to the recommended value of 6 hours.

Configuration option for Abandoned cart using API integration

2. In the Send message element, use the drop-downs to select the message you want to send as the abandoned cart reminder.
Configuration options for Send message

3. Configure the URL visited elements to track if your contacts reached the post-purchase thank-you page:
a. Double-click the element. This will open the Copy JavaScrip Code popup.
b. Click Copy code to copy the snippet to the clipboard and close the window. (At this point it’s best to save it to a temporary document in case you copy something else to the clipboard).
c. Under Properties, enter the URL of the product site you want to track. Use a wildcard if you want to track visits anywhere on your site. To learn more about configuring the element and using wildcards, go to How do I set properties for the URL visited condition?

Note: Once you’re done configuring the template, you’ll need to copy the snippet to your website’s management system or insert it directly into the HTML source code. For detailed instructions on installing the tracking code, please go to How do I add the tracking JavaScript code to my website?

The wait time for the condition should be set to 6 hours. After this time, customers who don’t complete their purchase will go down the negative path and receive a reminder email.

Configuration options for URL visited are shown

4. In the Send message element linked to the negative (red) connector, use the drop-downs to select the message you want to send as the reminder email.
Available options for sending a reminder message shown

5. In the Tag action attached to the “if yes” (green) connector of the URL visited condition, select the tag to assign to contacts who returned to your site and completed their purchase, e.g “converted”.
Example configuration of Tag action

7. Set up the second Send message action by selecting the message to send to another reminder.
Example configuration of second reminder

8. Follow the Step 3 instructions to configure the final URL visited element to track visits to the post-purchase thank-you page. Note: Thewait tome for the condition is preset to 1 day.
COnfiguration oprions for Visited URL are shown

9. Click Save and publish when you’re done setting up the template or Save and exit if you want to finish editing the template later (it will appear as a draft on the Manage workflows page).

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