How to use the Email subscriber filter (web channel)?
The Email subscriber filter is an element that lets you branch your automation flow based on whether the website visitor is an email subscriber in your GetResponse account.
Automation now has two channels: Email and Web. The Email channel is used to reach your email subscribers, while the Web channel allows you to engage both email subscribers and non-subscribed website visitors. Subscribed users can move from the Web to the Email channel to continue their journey, but not the other way around.
This article covers an element from the Web channel.
How does the filter work
The filter checks if the website visitor:
- Is an email subscriber (exists in your contact list with a valid email address),
- Is not an email subscriber (not present as an email contact in your account).
Based on the result, the flow continues along the appropriate path.
This filter doesn’t need any setup. If a visitor is in your contact list, they’re moved along the positive path (green checkmark).
