Can I segment my contacts based on ecommerce data?

Ecommerce conditions let you segment contacts based on their shopping habits: what products they bought, what brands they chose, how many times they bought items from your store or stores, and how much they spent. This search option works for finding contacts added via API.

To find and segment your contacts:

  1. Go to Lists.
  2. Click Search.
  3. Click Advanced search.
  4. Click Add condition.
  5. In the drop-down menu, select Ecommerce.

What Ecommerce conditions can I use?

The conditions you can segment your contacts by include:

Number of purchases
Select this condition to find contacts who’ve made a certain number of purchases from all stores or a specific store. For example, you can use this option if you’re looking for:

  • repeat customers
    filter with number of purchases greater than 1

    or
  • customers who have never returned to your store after one purchase
    filter with number of purchases equals 1

Total spent
Use this condition to find contacts who’ve spent a certain amount of money in one or all of your stores. Enter the amount, select the currency, and specify if you’re looking for people who’ve spent the exact amount or more or less than that amount.

Product purchased
Use this condition to find contacts based on products they buy. You can choose how broad or specific you what criteria to be:

  • search in all stores or a specific store
  • search in any category or a specific category
  • search within products bought any time or within a specific time frame
  • use the “is” and “isn’t” operators to specify if you’re looking for people who have or haven’t bought a specific product
    For example, you can use this search option to find recent customers who have purchased a specific product from a specific category in a specific shop.
filter with product purchased

Brand purchased
Use this condition to find people who have or haven’t bought a product from a specific brand in your store.

What Autofunnel conditions can I use?

You can use search conditions to filter specific contacts from Autofunnel. To find and segment those contacts:

  1. Go to Lists.
  2. Click Search.
  3. Click Advanced search.
  4. Click Add condition.
  5. In the drop-down menu, select Autofunnel:
    Autofunnel search.

The conditions you can segment your contacts by include:

Order history:
Use this condition to find people who have:

  • Completed transactions
  • Incomplete transactions
  • Any status
    order history.

Total spent:
Use this condition to find people based on how much money they spent.

total spent.

Abandoned order:
Use this condition to find people who abandoned their order.

abandoned order.

What can I do with the ecommerce filters?

Once you’ve filtered your contacts, you can save your search as a segment to create a group of message recipients for targeted mailing. You can also use segments in Marketing Automation. Learn more about how to create and use segments.

For example, say you have an online store selling books. You then decide to reward the most loyal customers by sending them a free ebook.

You can use the segmentation function to first locate the most loyal customers, for example by using the filters for Number of purchases or Total spent. You can decide to look for customers who’ve bought more than 4 books from you, or those who’ve spent over $100.

Once you locate those customers using the search filters, you can then save them as a segment, and create a Newsletter with a link to the free ebook. You can then send this message to this specific group, using the segment you’ve created.