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Managing Email Campaigns: A Guide for Agencies and Brands

Managing Email Campaigns: A Guide for Agencies and Brands

What’s inside? If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs. This whitepaper illustrates today’s smartest techniques and tools for producing noticeable results and exceeding client expectations. We guide you through the most common challenges and the solutions for dealing with them.

Email Marketing 101 for Bloggers

Email Marketing 101 for Bloggers

Learn everything you need to know about effective webinar marketing with this free course. Through 8 comprehensive lessons you’ll become a true webinar marketing expert. Join today!

Increase Engagement with Personalized Messages

Increase Engagement with Personalized Messages

Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process. If you don’t want to see your subscribers leaving your list, you need to make sure that the messages you send them are relevant – taking into account their individual needs and interests. To help you run highly-effective and targeted email marketing campaigns, we put together this whitepaper that will provide you with just the right tools and inspiration.

9 Email Marketing Tips from Your Favorite Monsters

9 Email Marketing Tips from Your Favorite Monsters

Can our favourite horror stories inspire email marketing? Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters. Surprisingly, it seems that the authors like Jules Verne, Bram Stoker, L. Frank Baum, or Robert Louis Stephenson could teach us a lot about email marketing!

Email Marketing KPIs Guide

Email Marketing KPIs Guide

After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.

The Ultimate Holiday Campaign Guide

The Ultimate Holiday Campaign Guide

Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos

Increase Your Emails’ Impact

Increase Your Emails’ Impact

In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices. You’ll learn how to create a great preheader and header and how to grab the attention of your subscribers. All this and much more, with just one click.

An Email Marketing Funnel For Planning Your Subscriber’s Journey

An Email Marketing Funnel For Planning Your Subscriber’s Journey

Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction. You may notice that this resembles the concept known as the marketing funnel, and that’s a good observation. As an email marketing funnel can be a part of a larger funnel where you map out all the different channels and customer touchpoints.

Think Like Your Audience: 9 Conversion Triggers

Think Like Your Audience: 9 Conversion Triggers

Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales. If you’re reading this guide, you’re probably well-aware that psychology and online marketing go hand-in-hand. You know how important it is to build trust, demonstrate a clear solution to a particular need, and clearly answer the question – ‘what’s in it for me?’. These concepts are marketing 101.

4th of July Email Facts from 2014

4th of July Email Facts from 2014

Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on. Whatever the reason, amongst all these “Independence Day Sale!” and “Happy 4th if July!”” your email might get lost if you don’t have the right subject line.

Measuring and Tracking Email Results: 3 Step Starter

Measuring and Tracking Email Results: 3 Step Starter

Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can. What’s important to keep in mind is that the most effective data strategies incorporate a blend of creativity and science. We know that statistics can overwhelm, but we also know that they’re your winning ticket. That’s why we’ve put together this whitepaper, to help you sift through the data and start creating better email campaigns.

Planning an Email Campaign vs. Planning a Vacation

Planning an Email Campaign vs. Planning a Vacation

Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities.

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