Your welcome is the first email your subscribers receive and one of the most important emails you’ll ever send. This first impression can make or break the subscriber’s experience – so make sure you hit it out of the park. Watch Leslie Samuel discuss the necessary elements for a perfect welcome message.
It’s key to make it as easy as possible for blog visitors to sign up for your mailing list, and ensuring that you have an opt-in form on your WordPress blog is vital. Do you have a free incentive to get people onto your email list? You need to let your blog visitors know that you have the solution to their problem. You can achieve both of those steps using the GetResponse WordPress plugin to get more leads.
Branding is important for your blog, but also in your email list. In less than 15 minutes, Leslie Samuel will take you through the step-by-step process of creating a custom message template that matches your blog’s brand.
Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.
What’s inside? If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs. This whitepaper illustrates today’s smartest techniques and tools for producing noticeable results and exceeding client expectations. We guide you through the most common challenges and the solutions for dealing with them.
Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process. If you don’t want to see your subscribers leaving your list, you need to make sure that the messages you send them are relevant – taking into account their individual needs and interests. To help you run highly-effective and targeted email marketing campaigns, we put together this whitepaper that will provide you with just the right tools and inspiration.
Can our favourite horror stories inspire email marketing? Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters. Surprisingly, it seems that the authors like Jules Verne, Bram Stoker, L. Frank Baum, or Robert Louis Stephenson could teach us a lot about email marketing!
After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.
Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos
In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices. You’ll learn how to create a great preheader and header and how to grab the attention of your subscribers. All this and much more, with just one click.
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction. You may notice that this resembles the concept known as the marketing funnel, and that’s a good observation. As an email marketing funnel can be a part of a larger funnel where you map out all the different channels and customer touchpoints.
Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales. If you’re reading this guide, you’re probably well-aware that psychology and online marketing go hand-in-hand. You know how important it is to build trust, demonstrate a clear solution to a particular need, and clearly answer the question – ‘what’s in it for me?’. These concepts are marketing 101.
Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on. Whatever the reason, amongst all these “Independence Day Sale!” and “Happy 4th if July!”” your email might get lost if you don’t have the right subject line.
Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can. What’s important to keep in mind is that the most effective data strategies incorporate a blend of creativity and science. We know that statistics can overwhelm, but we also know that they’re your winning ticket. That’s why we’ve put together this whitepaper, to help you sift through the data and start creating better email campaigns.
Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities.
Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair. In this whitepaper we’ve decided to look at the combination of the two, focusing specifically on how SEO can improve your Email List Building processes.
Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique, so it’s a chance for your brand to come up with a great offer and once again exceed customer’s expectations. Here are some tips how you can achieve just that.
Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns. The overall idea is to reinvigorate your strategy after the long winter months and set new goals with positive attitude.
The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message.
Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.
With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI.
Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
The rules for customer support communications are simple and self-evident: to retain customers and safeguard your organization’s reputation, make sure your customer service emails are professional, helpful and emphatic. Our latest infographic provides best practices for building your company’s reputation and demonstrating reliability even in crisis situations.
Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right. Want to learn more? Read our post to find out how to send videos via email.
To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules. Today’s infographic will provide you with quick action ideas on where to start.
As consumers become pickier about offers, and competition gets fiercer every year, your arsenal of marketing strategies shrinks and forces you to start thinking outside the box. However there’s one tactic that — if done right — can be the key to your customers’ hearts, minds, and wallets.
Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.
Receiving a bonus, a freebie or a reward is one of the most important reasons for people to sign up for a newsletter. And as you can see in GetResponse latest infographic – incentivising subscription can be an effective way to build your email list. How to do it right? Just take a look.
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities.
Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.
The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at least) scan it and ultimately follow the call to action. How? Our new infographic includes valuable tips.
Going mobile is a must in 2014 – grabbing a share from a growing number of smartphone and tablet users sounds pretty exciting, doesn’t it? Feeling that you may need quick and easy-to-read guidelines, we bring you this latest infographic – 10 Dos of Mobile Email Marketing.
GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence. Over 1800 surveyed marketers contributed to a study on the effectiveness of email marketing campaigns, enabling us to establish email marketing benchmarks and chart a path to new improvements. This report will help you review your strategic approach and take full advantage of the power of email marketing.
We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time. All this to identify the best tactics for sending emails and provide guideposts to help you deploy the best strategies for your brand.
Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for email marketing campaigns tailored to mobile screens. Since 2010, the number of smartphone owners using mobile Internet has grown 45%, and it’s showing no signs of stopping now.
In this whitepaper you will learn about 10 creative ideas for email marketing campaigns that resonate with your subscribers. Do your clients ever say “wow” when seeing your emails? After you implement our suggestions, they’ll surely start doing so!