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Abandoned Cart



Every day, two thirds of online shoppers fall short of completing their online purchase.

That's too many potential customers lost, and far too much in unclaimed revenue.

Cart abandonment email campaigns could be exactly what you need to win back your lost revenue.

Shopping cart recovery

With GetResponse Marketing Automation you can easily engage with those who haven’t finished their online purchase. Reach out with targeted abandoned cart emails.

Set any time frame to determine
when the cart has been abandoned.

Run a sequence of abandoned cart emails within your marketing automation workflow to follow up with abandoners immediately.

Subtract scoring points from those who leave their cart abandoned for a long time.

Assign tags to inactive shoppers or move
those contacts to a different retention campaign.

Choose from a variety of conditions, actions, and filters to increase the effectiveness of your abandoned cart email campaigns.

How does it work?

GetResponse Marketing Automation starts timing once the first product is placed in the online shopping cart, and if it remains there after a specified time period, the cart is registered as abandoned. Use our API integration, or just copy and paste our JavaScript code to your website and start your first abandoned cart email campaign today!

When using the abandoned cart API integration you’ll be able to discern:

  • Shopping cart id

  • Contact id

  • Shop id

  • Shopping cart URL

More than simply timing when someone hasn’t completed their purchase, you can use marketing automation features through an API or JavaScript implementation to track visitors to specific URLs, confirm successful purchases, and establish if specific goals are being reached.

Read more about shopping cart abandonment.

Ecommerce customers who received multiple abandoned cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow-up email. (Source: Experian, 2016)

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