The answer is pretty straightforward - if you want to deliver your message to your audience, you need to adapt it for the devices they use. Responsive Web Design adapts the layout to a device providing the best possible user experience. And in this blog post and whitepaper you will find all the RWD inspiration you need!
As most people check their email regularly using a mobile device such as smartphone or table, you need to make sure they get the same user experience no matter the device they use. This is where a good landing page comes in.
A landing page is a crucial element of an email marketing campaign. For many email marketers, this is the place where the magic happens. Responsive design of your landing page allows users to do whatever you ask them to do in your call to action: subscribe to a newsletter, download an e-book, buy a product – you name it.
But what exactly is Responsive Web Design in more depth? According to Kayla Night it is "the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market."
Top 3 Reasons Why You Need a Responsive Landing Page
1. It works best for users
We tend to browse the web throughout the day using different mobile devices. With RWD your landing page provides the best possible user experience to all of them.
2. It works best for your business
Your landing page will be available to all users on all devices. That means they will be able to check your offer and buy your products whenever they feel like.
3. It is recommended by Google
Google recommends going with the responsive design approach. Your website will rank high in the most popular search engine and drive more conversions.
Number of Mobile Users
Here are some statistics from Pew Research Center’s Mobile Technology Fact Sheet:
- 58% of American adults have a smartphone.
- 32% of American adults own an e-reader.
- 42% of American adults own a tablet computer.
If you take a look at the statistics from Comscore, it seems that you can no longer afford to lose your mobile users:
More and more people own several mobile devices that serve different purposes and come in different screen sizes. It’s no longer enough simply to design a website for desktop and provide a separate mobile version.
Download the Responsive Landing Page Design Guide and discover the full potential of responsive landing pages. Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert. More than that, in our guide you will also find a lookbook to inspire you in creating your landing pages!