Occasionally what may seem like a little thing is what sets a product apart from all others. Sometimes it’s the feature designed for you to never give a second thought about, makes you love the product most. Such is the case with GetResponses AutoResponders 2.0 Visual Follow-up Interface. The VFI resembles a calendar and allows you to visually plan, deploy, monitor, track and optimize an automated campaign over days, weeks months and so on.
Now, you know you’ve invented or designed something really great when it’s so intuitive that most people don’t even think about it. Apparently we’ve done that with the VFI. It’s both visual and tactile and so natural to use, you don’t really even notice it.
The secret of the VFI seems so simple one can be forgiven for wondering why no one ever thought of it before. It takes the visual processing load off your mind so that you can focus on the analyzing and acting on the data at hand to optimize your email marketing campaign.
Look at it this way. In ordinary interfaces, you are faced most often with something only a bit better than a blank slate. You have to contend with a linear process of fields, radio buttons and drop down lists. Your brain has to take this rather lacklustre data and craft it into a visual representation which you can use. We’re visual creatures. We function best when we look for and use patterns to optimize our analytical powers and creative genius.
So, even in a linear basic interface, our brains still try to visualize patterns to put things into some kind of curve they can see — this helps us better see past performance and optimize to improve future effectiveness. We do this without even thinking about it, because when you are lacking that visual representation, your brain naturally creates one to help you understand the data at hand.
I’m no neuroscientist, but I do know that crunching visual data is rather process intensive. So, if you don’t have an effective visual representation to work with, your brain is using an awful lot of precious processing power it could better put to use on such things as optimizing your automated campaign and of course, the message itself.
Now, we still have some radio buttons and drop downs in the process, but even the “if” and “then” statements have been clarified and optimized as visuals to reduce the befuddlement some of us feel when confronted by complicated Boolean logic.
It seems so simple doesn’t it? A visual representation of your triggered autoresponder campaign which allows you to see each message in the cycle, allowing you to optimize it simply by dragging and dropping a message wherever you want it to be. Right from here you can access the details and analytics of any message in the cycle with a click. If a message doesn’t perform well on one day, simply drag and drop it onto another day or change or replace it completely.
Sometimes the most amazing magic does the simplest things and sometimes the simplest things do the most amazing magic.
So tell us, what do you really love about the new interface for GetResponse auto responders 2.0? What would you to change or add?
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