When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities.
What are email autoresponders?
Email autoresponders are sequences of emails your subscribers will receive after signing up to the email campaign. The emails are sent automatically on particular days of the campaign, which means you don’t have to remember to set manual delivery – the cycle works by itself.
Think of them as a simpler version of automated or triggered emails.
How to set up an email autoresponder?
Here are simple steps to follow when setting up your first autoresponder:
- Set up the email list you wish your autoresponder will be sent to. Make sure you put your contacts in the desired order.
- Add your first email.
- Create your first message to welcome your subscribers and set the expectations you want to fulfill with this email cycle. Careful preparation is really important, as the first impression your subscribers get will strongly influence whether they open your next message, not to mention clicking the link it includes.
- Create further emails based on your goals.
- Promote the autoresponder to your list. Remember to track the open and click-through rates of each message in the cycle and analyze the behavior of your subscribers. These steps will make it easier for you to create effective email autoresponders in future cycles.
What do you use autoresponders for?
There are numerous ways to introduce an autoresponder cycle to your communication. For example, you may use them for educational purposes and send a mini-course regarding your product or service. Or a great way to refresh the long-ago published content for new subscribers. Email autoresponders are also great for upselling, affiliate promotions, surveys or giveaways – it all depends on your business and what you want to achieve. The infographic includes easy-to-use and tested recipes for successful email autoresponders cycles. Enjoy!