The 12 Best Real Estate Marketing Tools of 2020
by Agnes A Gaddis last updated on 0

The 12 Best Real Estate Marketing Tools of 2020

Looking beyond the grim picture and very uncertain prospects that Covid-19 presents for 2020, one positive is that this is definitely the perfect time to analyze your strategy as a business owner and recalibrate, if possible. Especially, if you’re in real estate – one industry where Covid-19 has struck the hardest.

But instead of thrashing those sales targets and milestones you set in January, it might be time to think out ways to fast-track them. Who knows you could still meet up with your sales targets. It’s definitely not going to be easy but these tools could help.  

Task management

1. Trello

For real estate teams, there are many moving parts and as a team leader, it’s your job to keep everyone in sync. Trello helps you manage tasks efficiently using a system much similar to a Kanban board. Kanban essentially is a simple, visual way to track work in progress and identify bottlenecks in a system.

Using a board structure, you can see the structure of projects at a glance, what the stages are for each part of the project and what path a task must go through. This break-up of tasks into stages is especially essential for productivity.

Pricing

Trello’s standard pricing is $10 per month charged annually. There is a free forever package which would be great for finding your way around the app.

Tip

A principle of the Kanban method is “more work in progress slows down the entire system”. Whether in a team or individual setting, try to limit the number of projects you’re working on at a time.

2. ClickUp

Clickup is similar to Trello, but offers more features. Both of them are pretty standard productivity apps that can keep you organized. If you collaborate in a team setting, Clickup would be a better tool for you. The web and mobile apps are intuitive and simple to use which makes it a favorite for industries like real estate.

You can organize or assign projects (statuses) day-to-day. These statuses are customizable. For example, you could have statuses catalogued as lead generation, in contract, sold, follow up etc. There are three viewing modes – list, box, and board. It helps filter information so you’re not overwhelmed with to-dos.

Pricing

Clickup is essentially a free project management software. The Business plan starts at $5 per user per month billed annually.

Tip

It’s easy to follow up on tasks in a team setting using the assigned comments feature. You can create an assigned comment directly within any existing comment (action item) and assign it to anyone on your team.

Outsourcing

 3. BoxBrownie

360 degree photos in real estate have become the norm. You can get a high resolution 360 degree camera for less than $300. And they work because people love immersive content. BoxBrownie has a slew of photography experts who help fine-tune your 360 degree real estate photos. 

For real estate agents, they offer CGI renders and photo enhancements including virtual staging, removing unwanted clutter, turning property photos from day to dusk. BoxBrownie is on this list because of its virtual staging services, allowing you to use top notch home staging with your 360° photos to create the right impression.

Pricing

Pricing is per project. Regular image enhancements cost $1.6, day to dusk enhancement costs $4. You can do virtual staging at $32 per project and full virtual renovation at $24 to $172, depending on complexity.

Tip

When taking a 360° photo, you want to show off an area or room with many interesting features, considering that the viewer will want to explore the full image.

4. PeoplePerHour

Of course, you can’t do it all on your own, especially if you want to maintain high quality in your marketing. On PeoplePerHour, you can post projects and get experts working on your project quickly. Want to create or edit videos, write copy, manage social media, set up email campaigns? It’s as simple as posting a job description.

Pricing

PeoplePerHour freelancers bid on projects. Pricing is determined either per project or per hourly freelancer rate.

Tip

Don’t assume. Ensure adequate communication with any freelancer you choose to be on the same page.

Lead generation

5. GetResponse 

Apart from its recognition as an email marketing leader and being an all-in-one online marketing software, GetResponse serve you as the ultimate lead generation software.

GetResponse features many lead-generating tools, including a wide array of landing page templates, conversion funnels and webinars. You can even run Facebook Ads directly from Getresponse. This makes it much easier to target custom audiences.

Pricing

There’s a free 30 day trial you can sign up for here. You can also get started with a $15/month basic plan.

Tip

Use lead scoring to identify which leads require more lead nurturing from your marketing team.

Contacts management

6. Pipeliner CRM

Pipeliner CRM is specifically built for sales. As such, there are built-in features for sales management. This is great if you lead a real estate team, group or brokerage. Plus, it’s very visual, making it easy to forecast and work towards targeted goals. Movement of opportunities between stages is a snap – you simply drag and drop opportunities from one stage to the next. Pipeliner CRM is on this list because it’s one of the least expensive, highly functional CRMs out there.

Pricing

You can get started with a free 14-day trial, or with the basic plan that starts at $25/m billed annually.

Tip

Pipeliner is great for tracking opportunities like qualified leads. A useful tool for seeing how you’re doing visually is the pipeline view – it allows you to see exactly where an opportunity lies relative to your sales process stage. Do you need to follow up now? Is the prospect staying too long in one stage? How valuable is the prospect relative to others? These are all questions you’ll be able to answer with the Pipeline view.

7. Contactually

Owned by Compass, Contactually is a CRM specifically built for real estate agents. It has an impressive referral feature that prompts you to keep communicating with clients, encouraging referrals. Set up your customer database, email drips and organize daily efforts by priorities within the app.

Pricing

There is a 14 days free trial. You can also start with the professional plan at $69 daily.

Tip

Follow up with new contacts as soon as possible to ensure you’re still fresh in their minds and that opportunities aren’t lost.

Chatbots

8. Structurely

According to a Gartner study, by 2020 smart agents such as smart advisors and virtual personal assistants will facilitate 40% of all mobile interactions. AISA (Artificial Intelligence Sales Agent) Holmes is a real estate virtual assistant that strikes up conversations with leads from Facebook, Zillow or any real estate lead provider.

The chatbot is programmed to respond in a human way to questions from leads within 1 to 2 minutes. One of the perks of Structurely is that it follows up with unresponsive leads for up to 12 months. This means follow ups are extensive and automated. Structurely says it usually takes 6-8 contacts to close a deal.

Pricing

It’s the most expensive tool on this list, starting at $179/mo for 50 monthly leads.

Tip

Use the mute Holmes feature to take over the conversation at any point. Although Structurely’s bot has the right vocabulary and is able to respond with empathy, oftentimes people want to converse with an actual person.

9. Chatfuel 

When you don’t have the budget for an AI bot platform like AISA Holmes, you want a non-technical bot builder to interact with your audience/leads. Chatfuel works primarily with WordPress or Facebook messenger. Each lead it interacts with can be re-engaged, i.e, you can broadcast, schedule or send messages to them instantly or as a follow up sequence. This is great when informing prospects about new listings on the market. 

Pricing

There is a Free Forever plan for a bot with basic features. The free plan is limited to 1,000 messenger subscribers. Premium pricing starts at $15/month for a full featured bot.

Tip

Build your chatbots faster with templates. Whether qualifying prospects or following up with existing clients, customize and choose elements that work best for your end goal. See how to build your chatbot with Chatfuel in the video below:

Visual marketing

10. Canva

Canva does almost everything: image editing, banner designs, brochures, social media graphics, post cards, newsletters, presentations, photo cropping, social media videos and video editing. You can have high quality, professional looking graphics in minutes without any training. Canva is on this list because it’s probably the most user-friendly graphics design tool out there.

Pricing

Canva is free for all. Canva Pro (ideal for brands) costs $9.95/m annually and $12.95/m when billed monthly. While the free package has 8,000+ templates, the pro package comes with 60,000+ templates. You can also create a brand kit (important for creating a consistent visual identity).

Tip

Color is an integral part of any design. Specific hues can provoke different emotions. You want to carefully select them, and use complementary colors to create balance in your design. This big list of color combination ideas should come in handy.

11. Magisto

Magisto is one of the top 10 video apps of 2020. It’s one of the most intuitive and affordable tools on this list. Of course, it makes a lot of sense to hire professional video creators to put your listing in the best light. But when you need a professional video fast without the need for complex editing, use Magisto. It allows you to add graphics, cool effects and your own branding to make moving stories.

Pricing

Magisto starts out at $5 per month billed yearly. For more editing features and templates, the professional package comes in handy at $10/m (annually).  

Tip

Take videos of best rooms and best views at the right time, usually when the room receives the best light. Of course, you want to open up windows when taking videos. Piece together your different video content clips using Magisto. Here’s how to make a video from scratch using Magisto.

Social media marketing

12. Buffer

Most top producing realtors are active on social media. But social media marketing doesn’t need to be time consuming. With Buffer, you can connect your website and share snippets from your blog. You can schedule posts on all your social media platforms and have them posted at the best possible times for maximum visibility.

Pricing

There’s a free 14 day trial. You can also get started with 8 social media accounts for $15/m. The starter plan allows up to 100 scheduled posts monthly.

Tip

Monitor your analytics in Buffer and note posts with high engagement to see why they work. Then post more of these.

Before you go

The reality of the situation is that the devastating Coronavirus’s effects would be felt a while longer than we expected. So while you plan how to approach your business post-coronavirus – for now, stay safe. 

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