In the past couple of years, real estate processes have seen a number of changes – from hybrid showings to e-closings. Most of these revolutionary PropTech changes aren’t just passing trends but are here to stay, transforming the way we’ll buy, sell, and simply conduct real estate transactions in 2023 and beyond.
In the ever-evolving world of real estate, staying ahead of the competition means adopting the latest marketing tools and technologies. In this article, we will explore 21 of the best free and paid real estate marketing tools that will help real estate agents streamline their marketing efforts and enhance productivity in 2023.
Best real estate marketing tools in 2023:
- Task and project management
- Lead generation and marketing automation
- Customer relationship management
- Visual marketing
- Social media marketing
- Virtual tours and staging
- Document management and e-signatures
Task and project management
Trello’s intuitive design and robust features make it a top choice among real estate marketing tools. With Trello, organizing and managing projects is easy thanks to its board, card, and list structure. Each card allows for detailed subtasks using checklists, and real-time notifications keep everyone on the same page. Plus, Trello offers power-ups like calendars and voting systems that boost collaboration and productivity in real estate teams.
- Butler Automations. Butler is a built-in automation tool in Trello that allows you to create rules and commands to automate repetitive tasks. For example, you can create a rule that automatically moves a card to a different list when it is marked as “complete.” You can also create a command that automatically sends an email to your team when a new card is created.
- Power Ups. Power ups are add-ons that extend the functionality of Trello boards. There are over 200 Power-Ups available, including integrations with third-party tools like Google Drive, Slack, and Salesforce. For example, the Calendar power up lets you view your Trello boards in a calendar view. This can be helpful for tracking deadlines and staying on top of your workload.
From individuals to large enterprises, Trello offers a graded pricing scheme to meet a wide range of project management needs.
- Free Plan – Ideal for individuals or small teams looking for task organization. It includes unlimited cards and power-ups per board, 10 boards per workspace, and 250 workspace commands/month—perfect for basic usage. Users can also access unlimited storage (but can only upload files less than 10MB).
- Standard Plan – Priced at $6 per user/month or $60 per user/year. It offers all features from the Free Plan, plus unlimited boards and storage (with a 250MB/file limit), advanced checklists, custom fields, and an increased limit of 1000 workspace commands/month.
- Premium Plan – For $12.5 per user/month or at $120/user annually. It includes everything from the Standard Plan plus additional view types like Calendar, Timeline, Table, and Map views, unlimited command runs, workspace-level templates, etc. Users can enjoy a free 14-day trial of the Premium Plan.
- Enterprise Plan – Tailored for large companies and brokerages with several offices, offering heightened security, collaboration features, unlimited workspaces, organization-visible boards, and more.
ClickUp is a comprehensive project management tool tailored for real estate teams. It offers a range of features to streamline tasks, facilitate collaboration, and simplify complex workflows.
One of ClickUp’s key strengths is its flexible hierarchical structure, which easily organizes large projects into manageable tasks and subtasks. This allows teams to switch between different views of the same project data, enhancing productivity.
ClickUp also stands out from other project management tools for its ability to support multiple workflows within a real estate business, such as sales and rentals. With dedicated task lists, calendars, and project management tools for each workflow, teams can optimize efficiency and ensure smooth operation.
- Email in ClickUp. The ‘Email in ClickUp’ feature is a ClickApp (akin to Trello’s Power-Ups) that integrates email into your project management workflow. With this unique feature, users can send and receive emails directly within a task. Instead of juggling between separate email and project management tools, all communication stays in one place
- Gantt Charts. The Gantt chart provides a clear bird’s eye view of all work happening across a project. Users can easily identify deadlines, assess task progress, manage bottlenecks, and accordingly re-align resources for maximum efficiency.
ClickUp offers a range of flexible plans, accommodating project management requirements from individual users to vast teams.
- Free Plan – Suitable for small projects or individual use. It offers 100MB of free storage, unlimited tasks, and members, native time tracking, collaborative docs, Kanban & Sprint boards, in-app video recording, and 2-factor authentication.
- Unlimited Plan – Priced at $9 per user/month or $60 per user/year. It includes everything in the Free Plan plus unlimited storage and integrations, alongside Unlimited Gantt charts and more.
- Business Plan – At $19 per user/month or $144 per user/year, suited for mid-sized teams. It incorporates everything from the Unlimited Plan and offers unlimited teams, advanced automations, advanced public sharing, and advanced time management tools.
- Enterprise Plan – Tailored for large teams demanding robust security, compliance features, and customization options like white-labeling, default personal views, and unlimited custom roles.
Asana is a project management tool that divides companies into teams for smoother collaboration. Tasks are organized within each team, creating a structured workflow.
The inbox feature in Asana streamlines communication and task tracking by centralizing all messages and tasks in one place. This eliminates scattered conversations. Attachments can be reviewed and discussed through project conversations. Comments can be turned into actionable tasks with clear steps.
- Project Brief. The Project Brief is a core feature of Asana that helps streamline communication and clarify project scope within a team. It’s positioned within the ‘Project Overview’ tab and acts as the project’s blueprint, outlining the what and why of the project to everyone involved.
- Dependencies. The Dependency feature in Asana enables users to set up relationships between tasks, a crucial function for managing more complex projects where tasks are interconnected. With this feature, users can dictate that certain tasks cannot be completed until others are finalized.
Here is a short presentation of how pricing for the Asana project management platform works:
- Free Basic Plan: This plan is free for up to 15 users and includes unlimited tasks, projects, messages, and file storage (up to 100MB per file). You can also view projects in list view, board view, and calendar view, making this one of the best free real estate marketing tools.
- Premium Plan: This plan costs $13.50 per user per month or $121 per user per year. In addition to all the features of the Free Basic Plan, the Premium Plan includes Timelines, Workflow Builder, unlimited project reporting, unlimited guests, and unlimited dashboards. You can also create milestones, rules, forms, and task templates for your real estate marketing campaigns.
- Business Plan: This plan costs $30.50 per user per month or $300 per user per year. In addition to all the features of the Premium Plan, the Business Plan includes Portfolios, Goals, Workload, Custom rules builder, and more.
Fiverr is a versatile outsourcing platform that lets real estate agents and small business owners delegate digital marketing tasks to freelancers. With a vast pool of talented pros, Fiverr provides a fast and efficient solution for those without the necessary skills or time.
Initially known for $5 gigs, Fiverr now includes higher-priced options like Fiverr Business and Fiverr Pro, with rates starting at $100. Services offered on the platform include logo and website design, virtual staging, video editing, blog writing, social media management, and cold calling.
To find the right candidate on Fiverr, users must thoroughly research and vet sellers on the platform, ensuring their next big marketing project is in good hands.
- Favorites. The ‘Favorites’ feature allows you to build a personalized list of preferred freelancers. If you work with a freelancer and are impressed with their services, you can add them to your Favorites for easy access in the future.
- Team Collaboration Tools. Fiverr Business, a solution created specifically for mid-sized to large businesses, offers a free platform for team collaboration. With Fiverr Business, teams can interact, discuss, and make decisions without needing to switch to different communication platforms.
Individual services on Fiverr start at $5 and go up to thousands of dollars. The price of a service is set by the freelancer who offers it. Freelancers can set their prices based on their skills, experience, and the complexity of the service they are offering.
You also get charged a processing fee of $1 for orders up to $20 and a 5% fee on orders over $20. This fee is paid to Fiverr and covers the costs of running the platform. The processing fee can add up if you are spending a lot of money on Fiverr, so it is something to keep in mind when you are budgeting for your projects.
Upwork is the leading remote working platform, connecting businesses with a vast network of freelancers, independents, and agencies across 180 countries. With over 18 million freelancers and 5 million clients, Upwork provides a global marketplace for talent.
Upwork’s scale and reach are major advantages, enabling businesses to access a wide range of expertise from around the world. Need a graphic designer? Copywriter? Developer? Upwork has you covered with a wealth of talented professionals to choose from.
Valued at $1.55 billion in 2023, Upwork supports 3 million job postings annually, attracting top talent and maintaining a competitive environment where real estate businesses can find the perfect professional for their needs.
- Time Tracking. The ‘Time Tracking’ feature on Upwork provides a seamless way for businesses to monitor the time spent by freelancers on their projects. Upwork’s built-in time-tracking app enables freelancers to log the hours they have worked on a project, ensuring accurate billing based on the predetermined hourly rate.
- Any Hire. Any Hire (formerly Bring Your Own Talent) is a feature that allows you to onboard independent professionals who don’t use Upwork onto the Upwork platform. This means that you can manage all your billing, reporting, and overall contract management in one place. Any Hire also makes employee hiring easy.
Upwork charges a 3-5% processing fee on payments. This means that if you pay a freelancer $100, Upwork will add an extra $3 – $5 to that as a processing fee.
Upwork’s Basic plan is free. This plan allows you to post jobs and invite freelancers to bid on them. However, you can only send 3 invites per job post.
Upwork’s Plus plan costs $49.99/mo. This plan removes the 3-invite limit and gives you access to other benefits, such as an account manager, talent sourcing, work diary and better reporting tools.
Upwork’s Enterprise solutions are priced based on the level of service that will be provided. These solutions can be tailored to the specific needs of your business.
Upwork’s Any Hire program is free to get started. But once you activate your first contract, you will be charged $49 per month plus a 3% processing fee per contractor. For employee hires, you pay $199 per month plus a 3% payment processing fee per employee.
PhotoUp is a cutting-edge outsourcing platform catering to real estate professionals worldwide. With a core focus on real estate photo editing, PhotoUp delivers top-quality services to photographers while expanding its expertise to marketing services and virtual assistant support for agents and realtors. By offering a comprehensive suite of solutions like property websites, virtual tours, and house portraits, PhotoUp streamlines the marketing efforts of real estate professionals, empowering them with unrivaled efficiency and a competitive edge.
- Virtual staging. Using photorealistic virtual staging techniques, PhotoUp’s skilled team of 3D CAD artists digitally enhance property images, placing items from an extensive proprietary digital furniture library into them. The resulting images depict the properties in an appealing and realistic way, giving potential buyers an in-depth sense of the space and its possibilities.
- Dedicated Editing. PhotoUp’s ‘Dedicated Editing’ feature connects users with professional real estate photo editors who can tailor their services to each client’s unique requirements. The process begins with a free test order in which three professionally trained real estate photo editors edit your images. Clients then review the edits and choose the editor who best matches their preferences. The selected editor proceeds to become the client’s personal dedicated editor for a one-month trial period. This allows the editor to further understand and adapt to the client’s specific needs and vision, resulting in higher quality, tailored photo edits.
PhotoUp offers two pricing options: monthly plans and pay-as-you-go.
Monthly plans give you access to discounted Forever Credits, which can be used to purchase any PhotoUp service. There are three monthly plans: Micro, Starter, and Pro.
The Micro plan costs $19 per month or $108 per year for 1 user. It provides 10 credits. This plan allows you to have 2 active websites and 2 live virtual tours.
The Starter plan is $49 per month or $348 per year for up to 2 users. It offers 30 credits. Users on this plan can have up to 5 active websites and 5 virtual tours.
The Pro plan costs $129 per month or $948 per year for up to 3 users. It offers 80 credits and up to 50 active websites and 50 virtual tours.
Pay-as-you-go pricing is also available. On-demand Credits can be purchased for $1.50 each. In addition to monthly plans and pay-as-you-go, PhotoUp also offers a dedicated photo editor service. This service costs $1,695 per month for a 3-month term, or $1,295 per month for a 12-month term.
Lead generation and marketing automation
GetResponse is a comprehensive email marketing platform, offering a range of innovative features for creating effective email campaigns. These include prebuilt email templates, a user-friendly drag-and-drop builder, and an AI-powered email generator.
In addition to email marketing, GetResponse provides various lead-genation tools, such as landing pages, live chats, marketing automation, conversion funnels, popups, and webinars. The platform also lets you build a website for your real estate business and enables direct integration with Facebook and Google Ads, allowing real estate marketers to create a powerful online presence and target custom audiences with ease.
Here’s a quick overview of their new website builder:
- Landing page builder. The GetResponse landing page builder is a drag-and-drop editor that makes it easy to create beautiful and effective landing pages. You can add forms, videos, and other elements to your pages, and they are hosted by GetResponse so you don’t need to worry about separate hosting. As of recently, you can create landing pages using AI.
- Automation builder. The GetResponse automation builder is a powerful tool that allows you to set up real estate marketing automation campaigns. You can create complex autoresponder sequences based on user behavior, such as when they sign up for your email list, visit your website, or make a purchase.
GetResponse offers three pricing plans: Email Marketing, Marketing Automation, and Ecommerce Marketing. The price of each plan varies based on your list size. With the Free Plan (perfect for first-timers to email marketing), you can test GetResponse as a free real estate email marketing tool. The free plan allows you to send up to 2500 emails per month to 500 contacts. In addition, there’s also a custom plan for bigger customers that require more flexible contracts.
- Email Marketing Plan – This plan includes access to the AI email generator, unlimited newsletters, autoresponders, website and landing page builder, and more. For a list size of 1000, it costs $19 per month, $187 per year or $319 for 2 years.
- Marketing Automation Plan – This plan offers access to marketing automation features in addition to email marketing features. Users get access to the webinar creator, marketing automation and event-based automation tools. For a list size of 1000, this plan costs $59 per month, $580 per year or $991 for 2 years.
- Ecommerce Marketing Plan – This plan was created for Ecommerce businesses. It adds transactional emails, ecommerce segmentation, web push notifications, and more product-based features to the features of the marketing automation plan. This plan costs $119 monthly or $1,171 per year for a list size of 1,000.
- MAX – Custom plan with additional features like dedicated IP, dedicated support, migration, single sign-on (SSO), SMS, transactional emails, unlimited sending, and more.
💡 If you buy an annual plan, GetResponse applies an automatic 18% discount. If you opt for a biannual plan, GetResponse applies an automatic 30% discount. You can also get a 50% discount if you’re a non-profit organization.
8. Zillow Premier Agent
Zillow Premier Agent is the premier lead gen platform for real estate pros, granting exclusive access to the largest online real estate search engine network. It’s one of the best marketing tools for agents, leveraging unparalleled visitor numbers.
Key features include a free agent profile page, CRM, 3D Home Tour app, and an ad tracking dashboard. The platform allows real estate marketers to set up and optimize real estate ads and build lasting client relationships.
- Claim Your Listings. This feature allows you to claim your listings on Zillow and display them on your profile page. This is a great way to increase your visibility and attract more leads. To claim a listing, simply sign in to your Zillow Premier Agent account and search for the listing by address.
- Zillow Advertising. Zillow Advertising is a paid advertising platform that allows you to connect with targeted customers looking to buy or sell a home. When you create a Zillow ad, your listing will be displayed on Zillow, Trulia, and StreetEasy. Leads can contact you directly from property pages via a simple contact form.
Zillow Premier Agent’s pricing model is largely based on two main elements – preferred ZIP codes and the monthly budget set by each agent.
The cost for specific ZIP codes varies based on market demand in the area and competition among agents for advertising share within that ZIP code. This essentially means that the pricing is not flat-rate but subject to change according to market conditions.
According to The Close, a real estate software review platform, agents in major metro areas who are turning a profit with Zillow Premier Agent typically start at about $1,000 per month.
On the other hand, for agents situated outside of these major metro areas, the typical monthly price for turning a profit with Zillow Premier Agent lies in the range of $300 and $500.
Customer relationship management
LionDesk is a CRM platform tailored for real estate pros, providing cross-platform support through native mobile apps for Android and iOS. With automated client communication & contact organization tools, LionDesk ensures real estate pros can focus on client service. The power dialer is a game-changer – built into the CRM software, it lets users connect with up to 3 leads at once, boosting appointment success rates.
LionDesk also helps generate leads from Facebook via targeted ads, capturing high-quality leads and expanding prospect pools. The AI lead assist feature uses AI to qualify leads and identify the ones most likely to convert.
- Ad portal. LionDesk’s Facebook Ad Portal provides users with an intuitive and efficient system for launching targeted ads utilizing proven ad templates and custom audiences. The Ad Portal is seamlessly integrated into LionDesk’s CRM and users can create and manage ads directly from their CRM account.
- Power dialer. The LionDesk Power Dialer is a powerful tool that can help you save time and increase your productivity when calling your contacts. With the Power Dialer, you can queue up a list of contacts and dial them up one at a time, or you can dial up to three contacts simultaneously. Once a contact picks up, the Power Dialer will pull up their contact record in LionDesk so that you can update their information or leave notes about your call.
LionDesk offers two pricing plans: the CRM and the CRM Premier plan. Both plans offer a 14-day free trial, so you can try them out before committing to a paid plan.
The CRM plan costs $39 per month or $299 annually. It includes pre-built marketing campaigns, transaction pipelines, SMS Text2Sell using a free personalized local area phone number, and monthly credits for 75,000 emails, 2,000 text messages, and 500 video texts.
CRM Premier costs $139 per month or $999 annually. It includes everything in the CRM plan, plus free access to the Single Line dialer, and landing page creator.
Users can also purchase add-ons, such as the landing page creator, single and multi-line dialer, and additional credits for calls, real estate email marketing, and text messages.
10. Follow Up Boss
Follow Up Boss has carved out a niche as a potent CRM tool tailored for real estate professionals, particularly those high-performing agents and expanding teams leveraging multiple lead sources and technology tools.
Follow Up Boss excels at automation and integration. New leads and inbound calls ushered in from listings or websites are swiftly integrated into Action Plans, triggering automated emails and texts. This is a strategy that puts the concept of instant lead speed into practice.
Furthermore, Follow Up Boss encompasses a broad integration landscape, syncing seamlessly with prevalent real estate lead gen sources such as The MLS, Zillow, Redfin, Curaytor, and Ylopo.
- Action Plans. Action Plans in Follow Up Boss are tailored, flexible strategies that automate and simplify the process of following up with potential clients. This feature allows agents to know precisely who they should follow up with, when to do it, and the most effective action to take based on a lead’s position in the sales pipeline.
- Lead distribution. The Follow Up Boss platform offers a comprehensive lead distribution system, allowing users to assign leads by source, track performance by source, implement round-robin distribution, create lead pools, and use custom combinations for effective lead allocation. A unique feature of Follow Up Boss is the ability to include lenders as part of the team structure. This means agents can automatically assign lenders to incoming leads from any source.
FollowUpBoss’ pricing is segmented into three plans:
- Grow Plan: Designed for solo agents, it costs $69 per month or $684 per year. Subscribers can store unlimited leads and contacts, automate lead follow-ups, and send drip and batch emails. Adding a dialer to this plan costs an additional $39 per month.
- Pro Plan: Designed for small teams of up to 10 users, it is priced at $499 per month or $4,992 per year. Additional users can be added for $49/month. The Pro Plan adds call reporting and recording, a free phone number and dialer, and a team leaderboard to the features offered in the Grow Plan.
- Platform Plan: This is devised for larger teams and brokerages, allowing up to 30 users. Additional users can be added for $20/month. Subscribers can create teams within teams and they receive a dedicated success manager along with access to all the features in the Pro Plan.
Pro tip: Follow Up Boss integrates with GetResponse via Zapier or Leadsbridge. Integrating your lead generation tool and CRM in this way allows you to sync leads to and from both tools.
OnePageCRM offers a simple CRM solution enriched with distinctive follow-up options. It converts any static database into an interactive contact list, letting users attach urgent follow-up reminders to leads. OnePageCRM’s clean interface and intuitive design make it an excellent choice for first-time CRM users.
- Next Actions. Next Actions show you everything you need to do at a glance so you can keep a prospect or contact engaged and move deals closer towards closing. As contacts fall due, they float to the top of your Workspace, so you can stay focused on what needs to be done now.
- Targets Widget. The Targets Widget is a powerful tool that helps you track your progress towards your goals. You can set targets for conversions, calls, or closed revenue, and the widget will show you your real-time progress in the bottom left corner of your Action Stream.
OnePage CRM offers a 21-day free trial so you can try out the platform before committing to a paid plan. There are two pricing plans available for the CRM: Professional and Business.
Professional plan: The Professional plan costs $120 per year or $15 per month. This plan includes features such as unlimited contacts, deals, and notes, complete email syncing, bulk email delivery, kanban-based pipeline & deal management, AI-powered Route planner, business card scanner, KPI dashboards, and more.
Business plan: The Business plan costs $240 per year or $29 per user per month. This plan includes all of the features of the Professional plan, plus email tracking, deal velocity tracking, multiple pipelines, user groups, and focused users.
12. Teamwork CRM
Engineered to streamline sales, Teamwork CRM simplifies deal organization and management. Its visual CRM approach ensures heightened visibility into leads and opportunities, empowering users to make informed decisions. Moreover, Teamwork CRM equips users with valuable forecasting features and stage probability scores, enabling accurate sales predictions and an organized pipeline.
- Sales pipeline management. You can create multiple pipelines that cater to specific processes, sales teams, or markets. These custom pipelines allow you to easily track and manage every stage of the sales process, providing a clear picture of your sales progress.
- Sales reporting. Teamwork CRM’s sales reporting feature allows you to see the bigger picture of how your team is performing. You can create custom reports to track your sales activity, pipeline progress, and sales performance. For example, you could create a report that shows the number of leads generated each month, the number of opportunities closed each quarter, and the average sales cycle length.
Teamwork CRM is available in two pricing tiers: Pro and Enterprmise.
The Pro plan costs $15 per user per month, billed monthly, or $144 per year. It includes all the features you need to manage your sales pipeline, track your progress, and close more deals.
The Enterprise plan is priced on a quote-only basis. It includes all the features of the Pro plan, plus additional security and scalability features.
Both plans offer a 30-day free trial so you can try them out before buying.
Structurely is an AI-powered ISA software that accelerates real estate lead engagement with its chatbot agent, Aisa Holmes, integrated into your website.
Structurely’s innovative follow-up feature persistently pursues unresponsive leads for up to 12 months, maintaining a healthy pipeline. According to data, closing deals requires an average of 6-8 interactions.
Structurely effortlessly integrates with popular CRMs like CINC, LionDesk, Follow Up Boss, and Real Geeks, allowing you to track and log conversations with leads within your CRM.
- Proven Pre-Built Conversations. The Structurely platform features a comprehensive library of pre-constructed scripts. These scripts have been tried and tested over countless interactions and have proven to be effective. This list of scripts assists in ensuring smooth and result-oriented conversations.
- Re-Drips. When a lead doesn’t respond to your initial message, the Re-Drip feature will automatically send them a follow-up message after 1 day and then again after 5 days. The follow-up messages are personalized and relevant to the lead’s interests. This helps to keep the lead engaged and increases the chances of them responding.
Here are the three main pricing options available:
- Explore Plan: This plan provides automation for 600 conversations and follow-ups per quarter or 2,400 per year. It is priced at $1,497 per quarter or $5,389 per year. This plan is designed for businesses starting with the platform and looking to explore its features and benefits.
- Elevate Plan: The Elevate plan covers 1,500 conversations per quarter or 6,000 per year. It is priced at $2,997 per quarter or $10,789 per year. This plan is geared towards businesses that have grown and wish to further expand their lead management capabilities.
- Established Plan: Aimed at well-established brokerages, this plan covers 3,000 conversations per quarter, totaling 12,000 per year. The Established plan costs $4,497 per quarter or $16,189 per year. Users opting for this plan can handle a higher volume of conversations and benefit from the chatbot’s full potential.
Roof.ai is an innovative AI chatbot designed specifically for real estate businesses. It excels in its ability to send highly personalized property recommendations, fostering deeper relationships and nudging prospects towards the next step.
What sets Roof.ai apart is its seamless integration with your agent roster and MLS, enabling a better understanding of your team and listings. Roof.ai’s cross-platform functionality allows businesses to capture, engage, and convert real estate leads through several messaging platforms, namely Facebook Messenger, SMS, Email, and WebChat.
- AI-Powered Chatbot. The core feature of Roof.ai is its Artificial intelligence-powered chatbot designed for real estate businesses. Like OpenAI’s ChatGPT, Roof.ai’s chatbot has the unique ability to retain information from previous conversations. The chatbot also integrates with Multiple Listing Services (MLS) allowing it to fetch real-time property listings based on user queries.
- Behavioral Tracking. Roof.ai uses behavioral tracking technology to monitor historical data, online activity, and engagement levels of your site visitors. This allows the platform to predict and understand the intent of each visitor, enabling more targeted communication. It does this across multiple channels leading to a unified user experience.
Roof.ai does not publicly disclose pricing details for its solutions on its website. To obtain specific pricing information tailored to your business needs, contact Roof.ai’s sales team.
Canva is a versatile graphic design platform excelling at image editing, banner designs, brochures, social media graphics, and more. With a user-friendly interface, Canva empowers users to create professional-quality graphics in minutes – no training required.
Canva offers a wide array of customizable templates, streamlining marketing material design. Its standout feature, the brand kit, revolutionizes asset organization through folders. This allows you to easily access and incorporate relevant images, video clips, and design elements. Canva is an excellent tool for real estate agents and brokers who need to create professional-looking designs without having to hire a graphic designer.
- Brand Kit. Canva streamlines the process of creating and managing your brand’s visuals by providing a single, organized location for your brand’s colors, fonts, logos, and other assets. Once you upload your brand assets to the Brand Kit, they become easily accessible in all your designs. This practical feature accelerates the design process and supports cohesive, consistent brand visuals.
- Photo Background Remover. The Photo Background Remover in Canva Pro offers a rapid and effective way to detach backgrounds from photos. It allows you to extract various elements from images for use in different designs.
Canva offers a variety of pricing tiers to cater to individual users, small businesses, and large teams.
Canva Free Plan: This is a generous plan that lets you access over 250,000 templates, 100+ design types such as flyers, postcards, and social media posts, and the intuitive drag-and-drop editor. Included in this free plan are 1 million + free graphics and photos, handy AI-powered design tools like Magic Write, and 5GB of free storage.
Canva Pro Plan: Targeting small businesses and individual entrepreneurs, this plan provides access to a brand kit, over 100 million templates, stock photos, audio, graphics, and more. Pricing for this plan is $13 per user per month or $120 if billed yearly.
Canva for Teams Plan: Tailored for teams, this plan includes all Canva Pro features with the addition of collaboration tools specially designed for team projects. The price for up to 5 team members is $15 per month or $150 per year. Extra users will increase the subscription price. Team management features in this plan include Brand Controls, Brand Templates, Team Reports, and Insights.
Billed as the Canva for videos, Animoto is a user-friendly platform that facilitates the creation of dynamic and shareable videos. Its expansive stock and music library, combined with intuitive tools, offer the perfect blend for crafting compelling property listing and explainer videos.
Arguably the platform’s greatest strength lies in its simplicity. By uploading and dragging images into any of the video templates, agents can quickly construct video slideshows, complete with animations and licensed music. Animoto also allows users to upload and refine pre-recorded videos and virtual tours.
- Templates. Animoto’s templates are designed to streamline your video-making process. These ready-made videos are built using industry best practices, allowing for easy customization with your own photos, video clips, text, logos, and brand colors. Choose any video from the comprehensive template collection and personalize it to fit your unique requirements.
- Timeline and Grid View. For quick and efficient video editing, Animoto offers two project viewing options: Timeline and Grid View. These views allow you to see your entire project at once, making it easy to delete, copy, or move blocks within the video
Here’s a brief overview of Animoto’s pricing plans:
Animoto Free Plan: Great for beginners, this free plan provides access to standard features, including various video templates and the option to edit videos with your personal photos and clips. Note that all videos created with this plan will bear the Animoto branding, and there’s no option to download.
Animoto Basic Plan: Priced at $16 per month or $96 per year, this plan allows you to create unbranded videos and also offers unlimited downloads and 1080p videos.
Animoto Professional Plan: This advanced tier offers features of the Basic plan and more for $15 per month or $180 per year. Extras include screen recording, voice-over recording, and template saving, in addition to 3,000 licensed music tracks and over 1 million licensed stock photos and videos from Getty.
Animoto Professional Plus Plan: A comprehensive offering at $39 per month or $468 per year, this plan adds a 30-minute consultation with a video expert, the ability to upload fonts, and support for up to three users. It also includes access to over 100 million premium licensed photos and videos from Getty.
17. Wise Pelican
Wise Pelican is a cloud-based graphic design platform that makes it easy to create beautiful and professional-looking postcards, brochures, and greeting cards. The platform offers a wide variety of templates to choose from, as well as the ability to upload your own designs.
Wise Pelican also includes a number of unique features, such as an intuitive mailing list builder and the ability to track the delivery of your mailers. The platform is priced affordably, with postcards starting at just 75¢ each.
- Mailing lists. Wise Pelican’s Mailing Lists feature utilizes up-to-date property, lending, and other third-party data to enable users to create targeted mailing lists in minutes. Its comprehensive search function allows you to select the geographical location of your mailing list based on the radius around an address, the subdivision (where available), or by freehand drawing of a polygon on the map.
- Tracking system. The proprietary tracking system of Wise Pelican provides an unparalleled solution for tracking postcards throughout the USPS system. This unique feature allows the agent to monitor the status of the postcard delivery in real-time. And if the agent is mailing on behalf of a third party, they too can log in separately to track the delivery status.
Postcards: Printing and shipping starts at 87 cents per postcard for an order of 100 postcards. As order quantity increases, discounts are applied.
Letters: Pricing starts at $1.71 per letter for a batch of 200 letters, decreasing to $1.18 per letter for an order of 5,000 letters.
Brochures: Printing and shipping commences at $2 per brochure for up to 100 printed brochures.
Design Services: For those needing design assistance, Wise Pelican offers services ranging from $20 for minor postcard edits to $179 for custom-made brochure templates.
Add-Ons: A 23-cent surcharge per postcard for first-class mail postage, automatic seller valuations at an extra 5 cents per postcard, and mailing lists at 10 cents per address.
Social media marketing
Buffer, a cutting-edge social media management platform, caters to brands, businesses, and agencies seeking impact in today’s fast-paced digital landscape. The platform’s strengths lie in its ability to manage multiple social media profiles, advanced post-scheduling, team collaboration, and performance analytics.
It supports an array of platforms, including Twitter, Instagram, Facebook, LinkedIn, and Google Business Profiles. Buffer also offers a free tier for up to 3 connected social accounts and 10 queued posts per channel.
- Analytics. Buffer’s Analytics function, incorporated into the Pro and Business paid packages, provides comprehensive engagement metrics tracking. It captures key data, such as clicks, shares, comments, and favorites. A unique value-add is the “potential reach” metric, which aggregates the total potential viewership of your posts, factoring in both your followers and the followers of those who reshare your post.
- Publishing tools. Buffer’s publishing tools make it easy to plan and schedule your social media posts. You can create a queue of posts and schedule them to go out at specific times. You can also add links to your posts and shorten them using Buffer’s built-in link shortener. You can also use the publishing tools to create Instagram posts that include a first comment. This can help you to extend the reach of your posts and get more engagement from your audience.
Buffer offers a range of plans to cater to individual users, solopreneurs, small teams, and even marketing agencies looking for efficient social media management.
Free Plan: Ideal for beginners, it allows access to all Buffer features, including their landing page builder and AI assistant (50 AI credits). It lets users schedule up to 30 posts at one time and save up to 100 ideas.
Essentials Plan: Aimed at solopreneurs, this plan costs $6 per month per channel ($60 per year per channel) with the flexibility to add additional channels for the same price. It includes unlimited post-scheduling per channel, the ability to create up to 2000 ideas, and access to their analytics and engagement tools. Subscribers also receive 150 AI credits for each channel.
Team Plan: Suitable for small teams at $12 per month per channel ($120 per year per channel). Besides the features offered in the Essentials plan, it comes with team collaboration tools and allows for an unlimited number of team members to work on drafts together.
Agency Plan: Created for marketing agencies, this plan allows up to 10 channels for $120 per month ($1200 per year). It includes all features from the Team plan, along with custom access and permissions.
Tailwind is a social media scheduling and analytics platform that helps businesses create, schedule, and publish Pinterest and Instagram posts. One of its unique features is its ability to optimize post-scheduling based on the best times for engagement.
Tailwind also offers analytics and performance tracking, making it easy to monitor the success of your social media campaigns.
- Tailwind browser extension. The Tailwind browser extension is a great way to share blog posts and other web pages on the fly. When you install the extension, it will add a button to your browser toolbar. When you click on the button, it will pull up every image available on the page you want to share. You can then select one of the images and click the “Schedule” button to add it to your Tailwind queue.
- Smart Schedule. Tailwind’s Smart Schedule feature uses your past engagement and audience engagement patterns to suggest the best times to post. This means that you can be sure that your posts are being seen by your audience when they are most likely to be engaged.
Tailwind offers four pricing plans: Free Forever, Pro, Advanced, and Max.
The Free Forever plan is the basic plan and allows you to schedule up to 20 posts per month across Facebook, Instagram, and Pinterest. You can connect 1 Facebook Page, an Instagram account and 1 Pinterest account on this plan. The plan also allows 10 Ghostwriter credits and 20 email sends per month.
The Pro plan costs $13 per month or $156, billed annually. It allows you to schedule 100 posts per month across Facebook, Instagram and Pinterest. The plan also allows you to connect 1 account each for the 3 social media platforms. It offers 50 Ghostwriter credits, 200 post designs/month, 200 email sends per month, and advanced analytics.
The Advanced plan costs $20 per month or $240 per year. This plan allows the scheduling of up to 1000 posts and the addition of 2 Facebook pages, 2 Instagram accounts, and 2 Pinterest accounts. Users on this plan get 250 ghostwriter credits per month, 500 email sends per month, and more. The Advanced plan can be used by up to 2 users.
The Max plan supports up to 5 users. It costs $40 per month or $480 per year. It allows the scheduling of an unlimited number of posts and the addition of 3 Facebook pages, 3 Instagram accounts, and 3 Pinterest accounts. Users on this plan get 500 Ghostwriter credits per month and 1000 emails sent per month along with all features of the Advanced plan.
Virtual tours and staging
Matterport is a trailblazing 3D digital twin platform that transforms actual physical spaces into high-quality, realistic 3D digital doppelgängers. The platform provides unique 3D dollhouse views and immersive virtual space tours. A key player among real estate marketing tools for 2023, Matterport is in contention for the best platform for real estate marketing, driving an engaging and interactive experience.
You can create a 3D tour yourself using one of Matterport’s camera options, or hire a Matterport Capture Service professional to do it for you. Traditional black and white floor plans are also available, rounding out its comprehensive service offerings.
- Guided Tours. Guided Tours are a great way to highlight key areas of your space and give visitors important context and messaging. You can create tour stops, on-screen titles, and descriptions, which will be displayed to visitors as they explore your tour. This is a great way to direct visitors’ attention to important features of your space.
- Measurements. The Measurements feature allows you to measure the dimensions of objects and rooms in your Matterport tour. This is a great way to get accurate measurements for planning purposes or to provide visitors with more information about your space simply.
Matterport offers a variety of plans, catering to diverse needs from individuals to large enterprises.
Free Plan: This limited plan allows users to create and upload a tour using their iPhone. It offers access to 1 space for two users, includes features such as taking measurements, viewing 3D twins in the cloud, and downloading images and videos.
Starter Plans: These plans start at $12 per month ($120 per year) and go up to $48 per month or $480 per year. Pricing depends on the desired number of spaces – the $12 per month plan offers 5 virtual tour spaces, and the $48 per month plan provides 20 spaces. Note that these plans do not support professional 360 camera uploads.
Professional Plan: Ranging from $65/month for 20 spaces to $376 per month for 150 spaces, this plan permits uploads from the Matterport Pro3, Pro2, and Pro Cameras, or the Leica BLK360 G1.
Business Plan: Starting at $321 for 100 spaces and going up to $764 for 300 virtual tour spaces, free transfer of spaces between accounts is available on this plan.
Enterprise Plan: Companies looking for customized pricing and higher capacities can opt for Enterprise pricing.
Matterport also offers two premium 360 cameras:
- The Matterport Pro 2, priced at $3,395
- The Matterport Pro 3, priced at $5,995
Document management and e-signatures
As a leader in e-signature software, DocuSign offers an extensive range of capabilities for digitally managing and signing documents. Its seamless workflow caters to businesses of all sizes, making it one of the best platforms for real estate marketing.
DocuSign also has a transaction management platform exclusively created for agents and brokers. DocuSign’s eSignatures are legally admissible in court and widely accepted for most business transactions around the world. The platform also offers a powerful transaction data logging feature that helps protect contracts from repudiation.
- Templates. Templates in DocuSign are a lifesaver for businesses that regularly use specific forms like proposals, NDAs (non-disclosure agreements), or terms of service agreements. This feature allows you to save time by using editable, pre-created forms as templates for standard documents.
- eSignatures. DocuSign eSignatures are legally binding. The platform allows you to specify and order any number of signers. You can also assign recipients different roles and access beyond signing permissions. This gives you control over every step of the signing process.
DocuSign offers three main pricing plans: Personal, Standard, and Business Pro. New users can try the platform for 30 days.
The Personal plan is designed for individuals and solopreneurs. It costs $10 per month or $120 per year and includes core features like reusable templates and 5 envelopes per month.
The Standard plan is for small to medium teams. It costs $25 per user per month or $300 annually and includes core features like shared templates, customized branding, and collaborative commenting.
The Business Pro plan offers advanced automation features for large teams, companies, and brokerages. It costs $40 per month per user or $480 billed annually and includes core features like PowerForms, formulas and advanced fields, signer attachments, Bulk send, and payments.
In addition to these three plans, DocuSign also offers customized pricing for businesses with specific needs. This includes features like Single Sign On, Compliance obligations, Enhanced signer verifications, and more.
Which real estate marketing tool will you try next?
In this article, we have provided a comprehensive list of the 21 best real estate marketing tools in 2023. By leveraging cutting-edge technologies, you can greatly enhance the reach and effectiveness of your marketing campaigns. From lead generation to client relationship management, these real estate marketing platforms are tailored to the unique demands of real estate professionals.
To further sharpen your marketing toolkit, we highly recommend visiting our article comparing the best real estate CRM tools.