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How to ask for customer feedback by email + samples 

27 min

The cornerstone of any successful business strategy is a deep understanding of its customer base. Customer feedback provides invaluable insights that can guide product development, content creation, and overall service optimization.

While various channels exist for collecting feedback, email remains a particularly effective method due to its high penetration rate (with 93% of customers using email to communicate with companies) and its capacity for facilitating a more personal connection.

However, creating an email with high-quality, actionable feedback requires a strategic approach beyond a simple request. Your email needs to be compelling, concise, and clear, prompting customers to take the time to provide thoughtful responses.

This article will delve into the art of creating the ideal feedback email. We’ll discuss key considerations for crafting effective email feedback requests, the types of surveys that can be incorporated in an email, and provide customizable email templates for various use cases. Join us on this journey to enhance your customer feedback collection strategy and gain valuable insights.

Why Collect Customer Feedback by Email?

A business that runs on the principle of customer-centricity always collects feedback from its customers as part of its email campaigns.

Whether Amazon collects feedback from customers about their shopping experience, product quality, and delivery process or Apple asks for feedback on its products and services, these companies leverage email to proactively seek feedback from their customers.

This demonstrates a commitment to listening to customer needs and helps them reach a large audience conveniently and efficiently, allowing them to gather valuable insights to improve their offerings.

Here are some reasons why you should consider collecting customer feedback by email:

  • Higher Response Rates: Compared to other methods, email surveys have a response rate of 24.8% which means one in every four people will give feedback. This is because email is convenient for people to access at their leisure and respond when they have time.
  • Targeted Communication: Email allows for personalized requests and targeted communication with specific customer segments. This personalization can lead to more relevant questions and, ultimately, more insightful feedback.
  • Cost-Effective: Email feedback collection is cost-effective compared to other methods like phone surveys or in-person focus groups. There are no printing or postage costs, and emails can be sent to a large number of recipients at once. 
  • Detailed Responses: Unlike short surveys, email allows for open-ended questions on top of closed ended ones, giving customers the flexibility to provide in-depth and nuanced feedback. This can provide valuable insights into customer preferences, opinions, and experiences.
  • Automation: Email feedback requests can be automated, saving time and effort in sending requests and collecting responses. Automated emails can be scheduled to be sent at specific times or triggered based on customer interactions.
  • Easy Data Collection: Email responses can be aggregated, analyzed, and categorized for better review and trend identification. This allows companies to identify trends, patterns, and areas for improvement based on customer feedback.

Creating the Perfect Feedback Email

If you want to receive maximum responses and quality feedback to your feedback email, you have to ensure that it is well-crafted. An email that is not well created may not effectively convey the purpose of the feedback request or the value of the recipient’s input, resulting in low response rates. 

To create the perfect feedback email, you should focus on several key elements. Let us look at each of them:

1. Subject Line 

Just like product packaging grabs attention in a store, the subject line is the initial hook for your email. A boring line gets ignored, while a catchy one piques interest and gets your request opened.

A good subject line briefly explains what the email is about. This lets recipients know if it’s something they’re interested in responding to and saves them time if it’s not.

For example, instead of writing the subject as “Feedback Request,” try “We value your opinion! Share your feedback with us.”

Some more examples include:

  • Highlight the Benefit: “Share Your Thoughts & Get 10% Off!” (Appeals to their desire for a reward)
  • Ask a Question: “Help Us Improve! What did you think of your recent purchase?” (Engages curiosity)
  • Keep it Concise and Clear: “Quick Feedback Needed: Your Experience with [Product/Service]” (Straightforward and informative)

2. Personalize the Email 

A generic email feels impersonal and less likely to resonate with the recipient. By personalizing, you show you value their opinion and make them feel more invested in providing feedback.

Also, by tailoring the email to the customer’s experience allows you to ask more relevant questions. This leads to higher-quality feedback that’s directly applicable to their specific interaction.

Here’s how you can personalize your feedback emails:

  • Use the Recipient’s Name: “Hi [Name],” is a simple but effective way to start.
  • Reference their Recent Interaction: “We’d love to hear about your recent purchase of [product name].”
  • Segment your Audience: Send targeted emails based on demographics, purchase history, or other relevant factors.

3. Explain the Purpose of the Feedback

The reason why you must clearly inform the purpose of the email is that people are more likely to respond to a feedback email request if they understand how their feedback will be used. Knowing their opinion truly matters and will contribute to positive change motivates them to participate.

Here’s how you can explain the purpose of feedback in your email:

  • Clearly State the Goal: Briefly explain what you’re hoping to achieve with the feedback. For example, “We’re constantly working to improve our customer service experience. Your feedback will help us identify areas where we can do better.”
  • Highlight the Benefits: Let them know how their input will be used. “By sharing your thoughts, you’ll help us create a more enjoyable experience for yourself and future customers.”
  • Express Gratitude: Thank them for their time and willingness to contribute. “We appreciate you taking the time to share your feedback.”

4. Keep the Email Short and Concise

Keeping your feedback email short and concise is critical for maximizing your response rate. In fact studies have shown that shorter emails have significantly higher open rates. Imagine your email competing with a newsfeed – a concise message packed with value is more likely to grab attention and get read than a lengthy essay. 

By keeping your email short and to the point, you show respect for your recipient’s time and make it easier for them to understand the ask and participate. This laser focus on the feedback request ensures they can quickly get to the heart of the matter – sharing their valuable insights – without getting bogged down in unnecessary details.

5. Use a Clear CTA

A clear call to action (CTA) is vital in your feedback email because it removes friction and guides recipients towards the desired outcome – providing their feedback. It’s like the final nudge that translates their good intentions into action. 

A well-crafted CTA makes the feedback process smooth and effortless. Users can find the feedback mechanism (survey link, reply button) easily, leading to a more positive experience.

Here are some actionable tips for crafting a clear CTA in your email:

  • Use Strong Action Verbs: Instead of “Click here,” opt for verbs like “Share your feedback,” “Take the survey,” or “Leave a review.” These verbs are clear and directive.
  • Make it Visually Distinct: Use a button or hyperlink with a contrasting color or design. This makes it stand out from the rest of the email content.
  • Keep it Concise: Your CTA should be short and sweet, like “Leave a Review Now” or “Take the Survey.”

6. Offer Incentives for Feedback

In today’s digital world, inboxes overflow, and people are selective about what they engage with. Offering incentives in your feedback emails can cut through the noise and boost response rates.

Similar to how a loyalty program at a store nudges customers towards a purchase, incentives act as a gentle motivator to participate in your feedback request. They broaden the pool of participants, attracting those who might not normally offer feedback. This leads to a richer and more diverse range of opinions, giving you a more well-rounded picture of customer experiences. Incentives show you value their time and strengthen the customer bond – a win-win for valuable insights.

However, it’s important to choose the right incentive to avoid attracting responses solely focused on the reward, not the quality of feedback. Some effective incentive options include:

  • Discounts and Coupons: Offer a discount code or coupon for a future purchase as a thank you for their feedback.
  • Entry into Contests or Sweepstakes: Provide a chance to win a prize by participating in the feedback process. This can be especially motivating for larger rewards.
  • Early Access to New Products or Features: Give early access to new offerings or features as a reward for providing valuable feedback.
  • Donations to Charity: Partner with a charity and donate a small amount for each feedback received. This allows customers to contribute to a good cause while sharing their thoughts.

What to Keep in Mind While Creating Email for Feedback?

Creating an effective email for feedback is a strategic endeavor that requires careful consideration. Beyond the basics of a compelling subject line and a clear call to action, several key factors can significantly impact the success of your feedback request. Let’s explore the essential considerations to keep in mind while creating an email for feedback.

1. Timing to Share the Email

Timing your feedback email is key to getting the best responses. If you fire off the email right after an interaction, your customer’s memory might still be fuzzy and they may not have fully formed their thoughts yet. If you wait too long, and the experience fades, it may lead to less detailed or insightful feedback.

The ideal timing for soliciting feedback depends on the nature of the interaction. For example, after a simple purchase like buying a book online, it may be appropriate to request feedback a few days later to capture the immediate experience of receiving and using the product.

In contrast, for a more complex service, such as a home renovation or a financial consultation, it might be better to wait a week or more to allow customers time to reflect on their experience and provide a more thoughtful response.

2. Types of Questions to Include in Your Survey 

In an email request for feedback, the type of question that is used also plays a vital role in the quality of information you gather. Consider these kinds of questions to add to your feedback request email. 

  • Rating Scale Questions: These questions use a scale e.g., a star rating scale, emoji surveys, or numbers to measure degrees of agreement or satisfaction. They’re helpful for capturing sentiment and comparing responses. 

For example: “Rate the ease of using our website navigation.” (1-5 stars, with 1 being “Very Difficult” and 5 being “Very Easy”)

  • Open Ended Questions: These encourage detailed and nuanced responses. Use them to understand overall experiences, motivations, and areas for improvement. 

For example, “What was your experience with our customer service team?” or “What did you like most about our product?”

  • Multiple Choice Questions: Just like on a standardized test, multiple choice questions offer a set of answer options for the respondent to choose from. They’re useful for gathering specific data and gauging preferences:

For example: “How did you hear about our company?” (Options: Online advertising, Social media, Word-of-mouth recommendation, Other)

  • Net Promoter Score Question: This is a single, specific question designed to measure customer loyalty. It asks: “On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?” 
  • Yes/No Question: Quick and to the point, yes/no survey questions get a simple confirmation but lack detail. You can use them strategically to gather confirmations or prompt further exploration with open-ended follow-ups. 

For example: “Did you find the information you were looking for in our FAQ section?” (Yes/No) with a follow-up like, “If not, what information were you unable to find?”

3. Adding Branding Elements

A branded email reinforces your brand identity in the recipient’s mind. It strengthens how customers remember your brand. This can lead to increased brand awareness and loyalty in the long run. A well-branded email feels polished and reflects positively on your brand, creating a more positive customer experience.

Here’s how you can showcase branding elements in your feedback email:

  • Logo: Include your logo prominently at the top of the email. This is the most recognizable visual element of your brand.
  • Color Scheme: Use your brand colors throughout the email design, like in headers, buttons, or text highlights. This creates a visually consistent and recognizable message.
  • Fonts: Maintain consistent fonts used in your branding for headings, body text, and CTAs. This reinforces brand identity and improves readability.
  • Brand Voice and Tone: Maintain your brand’s voice and tone in the email copy. Whether it’s professional, friendly, or humorous, consistency builds a connection with your audience.

4. Using Mobile-Friendly Design 

In today’s mobile-first world, ensuring your feedback email is mobile-friendly is crucial to increase accessibility and improve user experience. Imagine someone trying to read your email on a small phone screen. If the text is tiny, the buttons are too close together, or images don’t display properly, they’re unlikely to engage.  

To prioritize mobile-friendliness for your feedback email, you should optimize the layout, images, and buttons for smaller screens, preventing frustration and encouraging participation. This will ensure your feedback request reaches your audience in a clear and accessible format, ultimately leading to a better response rate and richer data for your business.

5. Test Before Sharing

Testing your email before sending it out is crucial for ensuring a smooth experience for your recipients. It’s like a dress rehearsal before a big event, allowing you to catch and fix any issues that may arise.

Testing helps identify technical issues such as broken links or display problems on different devices. It also helps pinpoint any content-related issues, such as unclear calls to action or ambiguous question-wording. By getting feedback early on, you can address these issues and ensure your email reaches your audience in a polished and professional format.

Testing the email survey allows you to check its appearance and readability on various devices. You can refine the content clarity, button placement, and overall flow for a seamless user experience. This ensures that your message is clear, concise, and easy to understand, ultimately leading to better response rates and higher-quality feedback.

Ways to Include Surveys in an Email

Different methods of including surveys in an email can be helpful in various situations. Whether you want a seamless integration or a more interactive approach, here are some effective methods:

1. Email Button

Email button features a clickable button directly within the email body, typically labeled with clear and concise text like “Take the Survey” or “Share Your Feedback.” Clicking this button directs recipients to the survey, which is hosted on a separate platform.

This method is great for visual appeal and the email button can be placed strategically to draw attention encouraging quick engagement and making access easy for recipients. 

Customer feedback request email with a clickable link to provide feedback.

2. In-Signature

You can embed a link to your survey directly within your email signature. This discreet approach keeps the email body clean but still offers easy access to the survey. The link text should be clear, like “Feedback Survey” or “Click Here to Share Your Thoughts.”

Including a brief survey in your email signature is a subtle yet effective way to gather feedback. This method works well for ongoing feedback collection without being intrusive.

Customer feedback request email with a clickable link to provide feedback.

3. Embedded Surveys

Some online survey tools like Zonka Feedback allow you to embed the survey questions directly within the email body. Your recipients can answer the questions without leaving their email. This saves them time and effort, making it more likely for them to engage with the survey and provide valuable feedback.

This format is particularly suitable for short surveys or when a quick response is desired without the need to navigate to an external platform.

Customer experience survey email with emoji ratings for overall experience.

4. Email Link

This is a simple method where you include a link to the survey hosted on another platform within the email body. You can add context around the link, explaining what the survey is about and why their feedback matters. 

The direct link eliminates the need for recipients to jump through hoops – a single click takes them straight to the survey. This is ideal for straightforward surveys where speed and efficiency are key. It minimizes clutter in your email while making participation effortless.

Customer satisfaction survey email with a scale for agreement on resolving issues.

Sample Email Templates to Collect Customer Feedback

Having ready-made email templates can significantly simplify the process of collecting feedback from your customers or users. These templates can help you streamline your communication and resonate better with specific customer segments, ultimately leading to richer and more actionable insights.

Let’s explore some effective email templates that you can use to gather valuable insights and improve your products or services.

Request for Feedback Based on Use Case

Email templates designed for specific purposes vary based on the intended use case. For instance, a feedback email request following a customer’s purchase differs from one aimed at understanding their exit intent. Let’s explore sample email templates tailored for collecting feedback based on specific use cases.

1. After a Purchase 

Collecting post-purchase feedback is crucial as it provides valuable insights into customer satisfaction and product/service performance. It helps you understand what aspects of your offerings are working well and where improvements are needed. 

Additionally, post-purchase feedback can enhance customer loyalty by showing that their opinions are valued, leading to increased retention and repeat business.

Here is a quick post-purchase satisfaction email survey template that you can use:

Subject: We’d Love to Hear Your Feedback!

Dear [Customer’s Name],

Thank you for choosing [Your Company Name] for your recent purchase. We hope you’re enjoying your new [Product/Service].

Your feedback is incredibly valuable to us as we strive to improve our products and services. Would you mind taking a few moments to share your thoughts with us? Your input will help us better serve you and other customers in the future. 

[Button: Take the Survey]

As a thank you for your time, you’ll be entered into a drawing to win a [prize]! 

Thank you for being a valued customer. We look forward to hearing from you!


The [Your Company Name] Team

2. After Customer Service Interaction 

Capturing feedback after customer service interactions allows you to pinpoint areas for agent improvement, identify any gaps in your service processes, and tailor future interactions to better meet customer needs. This feedback loop helps you refine your service, boost customer satisfaction, and build stronger relationships.

Here is a quick customer service feedback email survey template that you can use:

Subject: We Value Your Feedback on Your Recent Support Experience

Dear [Customer’s Name],

Thank you for contacting [Your Company Name] customer support. We hope we were able to assist you effectively.

To help us improve our service, we would appreciate your feedback on your recent interaction with our support team. Your honest feedback will help us ensure we’re providing the best possible service to our valued customers.

Click here to take a short survey (estimated time: 1 minute): [Survey Link]

Thank you for choosing [Your Company Name]. We look forward to hearing from you!

Best regards,

The [Your Company Name] Customer Service Team

3. After an Event 

An event feedback such as after conferences, workshops, webinars, product launches, trade shows, networking events, or even online seminars can help you gauge how well the event met its goals and identify areas for improvement. It unlocks attendee perspectives on content, speakers, and the overall experience. This rich data informs future events, leading to more targeted and engaging gatherings.  

Furthermore, feedback can spark new opportunities based on attendee interests and help refine your marketing strategy to better reach the right audience.

Here’s an event feedback email survey template that you can consider:

Subject: Your Feedback Matters – Tell Us About Your Experience at [Event Name]

Dear [Attendee’s Name],

Thank you for attending [Event Name]. We hope you had a great time and found the event valuable.

To help us improve future events, we would love to hear your feedback. Please take a few minutes to complete our brief survey. Your input is incredibly valuable to us and will help us ensure that our future events meet your expectations.

[Button: Take the Survey]

Thank you for being a part of [Event Name]. We look forward to hearing from you!

Best regards,

The [Your Company Name] Team

4. Exit Intent Survey

If your visitors are abandoning your website without converting, you can leverage an exit intent survey. By understanding the reasons behind their exit, you can identify potential issues with their website or offerings and make necessary improvements to increase conversion rates. 

Through this feedback, you can also understand visitor preferences and behavior and tailor your marketing strategy and website content to better meet your customer needs. 

Here’s an exit intent email survey template that you can use to know the reasons behind their leave:

Subject: Wait! Before You Go – Help Us Improve! 

Dear [Customer’s Name],

We noticed that you recently visited our website but didn’t complete your purchase. We’re always looking to improve, and your feedback would be incredibly valuable to us.

Could you please take a moment to let us know why you decided to leave? Your insights will help us enhance our website and provide a better shopping experience for our customers.

Click here to take the survey: [Survey Link]

Thank you for your time and input. We truly appreciate it!

Best regards,

The [Your Company Name] Team

5. Product Feedback 

Collecting product feedback is crucial as it offers direct insights into how customers perceive and use your product. It helps you identify specific features or aspects that delight customers and areas that may need improvement. 

This data-driven approach enables you to prioritize product enhancements effectively, leading to higher customer satisfaction, loyalty, and ultimately, better business outcomes.

Here’s a quick product feedback email survey template that you can use:

Subject: Help Us Create the Perfect Product! Share Your Thoughts on [Product Name]

Hi [Customer Name],

We hope you’re enjoying your [Product Name]!

As we continuously strive to improve our products, your feedback is incredibly valuable to us.

Would you mind taking a few minutes to share your honest thoughts about [Product Name]?

Your insights will help us understand what’s working well and where we can make improvements.

The survey is short and should only take about 2 minutes to complete: [Survey Link]

As a thank you, you’ll be entered into a draw to win a $25 gift card to [Company Name] for completing the survey.

Thanks again for choosing us!


The [Your Company Name] Team

6. Feedback for a New Feature

Collecting feedback for a new feature is an investment in its long-term success. By incorporating user insights early and often, you can ensure the feature is not only functional but also valuable, and user-friendly. You can uncover any usability issues, gauge user interest and value, prioritize improvements, boost user adoption, and gather feature ideas and inspiration. 

Here’s an email template that you can use to collect feedback to drive user satisfaction and engagement with your product. 

Subject: Help Us Improve! Share Your Thoughts on Our New Feature: [Feature Name]

Hi [Customer Name],

We’re thrilled to announce the launch of [Feature Name]! Designed to [briefly describe the feature’s purpose], this addition aims to enhance your experience with [Your Product Name].

Your feedback is crucial!

We want to know your thoughts on [Feature Name]: is it useful? Easy to use?  What could be improved?

Sharing your honest feedback helps us refine the feature and ensure it delivers what you need.

Please take a moment to share your feedback with us. 

[Button: Provide Feedback]

Thank you for helping us shape the future of [Your Product Name]!


The [Your Company Name] Team

7. Product Research

User insights are the bridge between what you think users need and what they actually need.  By incorporating their insights throughout the product research process, you can develop products that resonate with your target audience, achieve market success, and create long-term customer relationships.

Here’s a product research email survey template that you can utilize to collect user insights in the product development process. 

Subject: Share Your Insights and Help Us Create an Outstanding Product!

Hi [Name],

We’re on a mission to create a product that truly solves your needs and makes your life easier. But we can’t do it without you!

We’d love to hear your thoughts and experiences with [topic/problem your product addresses] in a quick 5-minute survey.

Your valuable insights will help us develop a product that’s tailored to your specific needs and preferences.

Click here to take the survey: [Survey Link]

As a thank you for your time, you’ll have a chance to win a $25 gift card to your favorite store for completing the survey! Plus, the first 100 respondents will receive a free downloadable guide on mastering [topic related to the product].

We appreciate your feedback!


The [Your Company Name] Team

8. Net Promoter Score Survey

Through Net Promoter Score, you can assess customer loyalty and differentiate between loyal customers, who are enthusiastic supporters of your brand, and potential brand advocates, who are likely to recommend your business to others. By analyzing the feedback, you can identify areas for improvement and enhance the customer experience. 

It also benchmarks your performance against competitors, giving you valuable insights into your market position and helping you make informed strategic decisions.

Subject Line: Tell Us About Your Recent Experience (One Question & Win a $25 Gift Card!)

Hi [Name],

At [Your Company Name], we’re always striving to improve our products/services to better meet your needs. We value your opinion and would greatly appreciate it if you could take a moment to share your feedback with us.

Please take a moment to answer this one-question survey:

[Embeddable email survey question] On a scale of 0 (not at all likely) to 10 (extremely likely), how likely are you to recommend [Company Name] to a friend or colleague?

We appreciate your honest feedback! As a thank you, you’ll be entered into a draw to win a $25 gift card to [Company Name] for completing the survey.

Thank you for being a valued customer and providing the feedback!

Best regards,

The [Your Company Name] Team

9. Customer Satisfaction Survey

Measuring customer satisfaction is crucial to gauge how effectively you meet customer needs and expectations. Happy customers are more likely to be repeat customers and spread positive word of mouth while dissatisfied customers can damage your reputation through negative reviews. 

By regularly measuring customer satisfaction, you can address potential issues before they escalate, and ultimately, build stronger and more profitable customer relationships.

Here’s a sample email template to help you measure and enhance customer experience and satisfaction.

Subject: Share Your Thoughts & Help Us Improve Your Experience

Hi [Customer Name],

We hope you’re enjoying [Your Product/Service]!  Your satisfaction is our top priority, and we’d love to hear your honest feedback on your recent experience with [Your Company Name].

Your feedback helps us understand:

What we’re doing well!

Where we can improve to better meet your needs.

How we can create an even more enjoyable experience for you in the future.

10. Content Feedback

Collecting content feedback from customers provides valuable insights into how your audience perceives and engages with your content. This feedback helps you understand what resonates with your audience, what can be improved, and what content types or topics are most effective. By incorporating this feedback, you can create more relevant and engaging content that better meets the needs and expectations of your audience.

Here’s a content feedback email template that you can utilize to get insights and increase content engagement:

Subject: Help Us Make Our Content Even Better! (Quick Survey)

Hi [Customer Name],

We love having you as part of our community!  Your opinion matters to us, and we’re always looking for ways to improve the content we create.

Could you take a quick 2-minute survey to share your thoughts?

[Survey Link]

Your feedback will help us:

  • Understand what topics you find most interesting.
  • Make our content clearer and more helpful.
  • Develop the kind of content you actually want to see!

 As a thank you for your time and effort, the first 25 respondents will be entered to win a [prize]!

Thanks in advance for your feedback!


The [Your Company Name] Team

Reminder Email Template for Non-Responders

In some cases, customers may not respond to your initial feedback request. For these users, it’s important to send a gentle reminder email encouraging them to take the survey and share their feedback. Sending a reminder email can help reengage customers who may have overlooked the initial request or were too busy to respond. 

Here’s a reminder email template for non-responders that you can use to collect feedback and improve your product or service. 

Subject: Your Feedback Matters – Reminder to Take Our Survey

Hi [Customer Name],

We hope you’re doing well!

We recently sent you an email asking for your feedback on [Product Name]. We noticed that you haven’t had a chance to complete our survey yet, and we’d love to hear from you.

Knowing how you’re using [Product Name] and what you think of it helps us improve the product and create a better experience for everyone.

The survey is short and should only take a few minutes to complete: [Survey Link]

Thank you for helping us serve you better!

Best regards,

[Your Name]

[Your Title/Position]

[Your Company]

Thank-You Email Template for Feedback Received

For those customers who offer you feedback, you should always show appreciation for the time and effort they took to provide feedback with a thank you email. Doing this is not just a courtesy – it’s a strategic way to build stronger relationships and maintain a positive brand image.

It reinforces the idea that the voice of customer is heard, valued, and taken seriously, encouraging them to provide more feedback in the future. Additionally, a thank you email provides an opportunity to acknowledge any specific comments or suggestions made by the customer, demonstrating that their suggestions would be incorporated into the product or service. By using a customer feedback tool that offers workflow automation, you can create custom templates and set up automated email alerts that can be sent based on feedback responses. 

Here’s a sample thank you email template that you can send to your customers who have offered feedback on your request. 

Subject: Thank You for Your Feedback!

Hi [Customer’s Name],

We wanted to take a moment to express our sincere gratitude for taking the time to share your valuable feedback on [Product Name].

Your insights are incredibly important to us as we strive to continuously improve and provide the best possible experience for our customers.

We appreciate you taking the time to share your [positive/constructive, depending on the feedback] thoughts about [mention specific aspects of the feedback, if relevant].

We’re committed to using your feedback to [briefly explain how you plan to use their feedback, e.g., “make improvements to specific features,” “develop new features,” or “enhance the overall user experience”].

If you have any further questions or thoughts, please don’t hesitate to reply to this email or contact us directly at [support email address/phone number].

Thank you once again for your feedback. We truly appreciate your support!


The [Your Company Name] Team


Asking for customer feedback via email is a powerful strategy for businesses looking to improve their products, services, and overall customer experience. By creating well-designed emails that are personalized, clear, and concise, you can increase the likelihood of receiving high-quality feedback from your customers. 

By using a compelling subject line, explaining the purpose of the feedback request, keeping the email short and to the point, and providing a clear call to action, you can create effective feedback emails that drive valuable insights and help your business thrive.

Remember, prioritizing customer feedback demonstrates a commitment to continuous improvement and positions your business for long-term success. Hence, feel free to collect feedback by email and use the power of customer insights to elevate your brand and delight your audience!

Sonika Mehta
Sonika Mehta
Sonika is a co-founder at Zonka Feedback - a multi-channel Customer Experience and Feedback Platform. She is passionate about Customer Experience and how Technology can aid and improve it. She helps businesses devise and implement CX programs. She is an avid reader, loves to write poetry and enjoys sharing about her experience in marketing and sales.