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Online security 101: Everything solopreneurs and SMBs should know in 2024

11 min
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As the digital landscape in 2024 rapidly evolves, it’s increasingly crucial for solopreneurs and small-to-medium-sized businesses (SMBs) to take digital security seriously and protect their personal and financial information.

Cyber threats are on the rise, with nearly 43% of cyber-attack targeting SMBs. 

Furthermore, a staggering 60% of SMBs end up filing for bankruptcy within six months of suffering a cyberattack. Online security is crucial for protecting your brand reputation, customer data, and financial assets from cybercriminals.

In this comprehensive guide, we provide you with essential information on various components of online security to help you safeguard your valuable digital assets and protect your SMB or solopreneurial venture. 

Protecting your website

A secure website is essential for solopreneurs and SMBs to maintain customer trust, protect sensitive data, and ensure uninterrupted online operations. 

Use these tips to protect your website from cybersecurity risks.

Choose a secure hosting provider

Your hosting provider plays a crucial role in your website’s security. Select a provider with a strong reputation for safety and excellent customer support. Look for features like regular server backups, malware scanning, and a secure data center infrastructure.

Use SSL certificates 

Secure Sockets Layer (SSL) certificates encrypt data transmitted between your website and users, ensuring sensitive information, such as credit card details, remains safe. Obtain an SSL certificate for your domain, and make sure all pages on your site use HTTPS.

Backup your website regularly

Regular backups are essential for recovering your website in the event of a security breach or data loss. Create a backup schedule that includes full and incremental backups, and store copies in multiple secure locations, on-site and off-site.

Monitor and limit access

Limit the number of internet users with administrative access to your website and restrict access to essential personnel only. Regularly review user accounts and remove any that are no longer needed. Implement strong access controls, such as IP-based restrictions, to further protect sensitive areas of your website.

Securing your email communications

Email is a critical communication tool for solopreneurs and SMBs, enabling rapid growth and the creation of a highly-engaged customer base. However, it can also be a significant source of security vulnerabilities. 

Implementing the following best practices will help secure your email communications.

Use a secure email provider

Choose an email provider with a strong focus on security and privacy. Look for features such as end-to-end encryption, two-factor authentication, and strict data privacy policies. 

Use strong, unique passwords

Ensure all email accounts have strong, unique passwords to minimize the risk of unauthorized access. Encourage using a password manager to help employees generate and store secure passwords.

Source: Statista

Enable two-factor authentication (2FA)

Implement 2FA on all email accounts, adding an extra layer of security by requiring users to provide a second form of verification in addition to their password.

Safe payment processing

For solopreneurs and SMBs conducting online transactions, ensuring safe payment processing is vital to maintain customer trust and protecting sensitive financial data. 

The following strategies help enhance the security of your payment processing.

Choose a PCI-compliant payment gateway

Select a payment gateway that adheres to the Payment Card Industry Data Security Standard (PCI DSS). These gateways implement robust security measures to protect cardholder data and reduce the risk of fraud.

Use hosted payment forms

Rather than handling sensitive payment information directly on your website, use hosted payment forms provided by your payment gateway. This shifts the responsibility of securing cardholder data to the gateway, reducing your exposure to potential security risks.

Enable tokenization

Tokenization replaces sensitive payment data with a unique, non-sensitive token. This means that an attacker cannot gain access to the original payment data even if your system is compromised. Many payment gateways offer tokenization services, providing additional security for your transactions.

Implement fraud prevention tools

Utilize fraud prevention tools offered by your payment gateway to identify and block suspicious transactions. Features such as address verification (AVS) and card verification value (CVV) checks can help flag potentially fraudulent transactions.

Data privacy and storage

Maintaining data privacy and secure storage is crucial for solopreneurs and SMBs to comply with regulations, prevent identity theft and protect sensitive information, such as customer particulars and social security numbers.

Implementing these tips will help you stay privacy-compliant while also protecting your customer’s data.

Understand privacy laws

Familiarize yourself with applicable data privacy laws and regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Ensure your business complies with these laws to avoid penalties and maintain customer trust.

Data encryption

Encrypt sensitive data, both in transit and at rest, to prevent unauthorized access and data breaches. Use robust encryption methods, such as Advanced Encryption Standard (AES) with a minimum key length of 128 bits, to protect your data effectively.

Secure data storage

Store sensitive data on secure servers with robust access controls and monitoring systems. Consider using cloud-based storage providers with solid security measures, including data encryption, intrusion detection, and regular security audits.

Secure communications

When it comes to communication, businesses can consider using a cloud-hosted phone system. Cloud-based phone systems provide a secure and reliable option for businesses looking to streamline their communication channels. These systems are hosted on remote servers with high-level security protocols in place, such as encryption, antivirus software and firewalls, to protect against cyber threats.

Source: GetVoip

Data minimization

Collect and store only the data necessary for your business operations. Limiting the amount of sensitive information you store reduces your exposure to potential security risks.

Data retention policies

Develop and implement data retention policies to ensure data is stored only for as long as necessary. Regularly review stored data and delete it when it is no longer needed or legally required.

Access controls

Implement strong access controls to restrict access to sensitive data. Limit access to authorized personnel only and use unique user accounts with strong, unique passwords. Enable two-factor authentication for added security.

Password management and two-factor authentication

Strong password management and two-factor authentication (2FA) are crucial components of online security for solopreneurs and SMBs. 

Use these tips to help secure your accounts and reduce your exposure to cybercrime.

Establish a password policy

Create a clear password policy for your organization, outlining the requirements for password complexity, length, and update frequency. Enforce this policy consistently and provide employees with resources to help them adhere to it.

Create strong, unique passwords

To create complex passwords, use a mix of uppercase and lowercase letters, numbers, and special characters. Make each password unique to prevent a breach on one account from compromising others. Aim for a minimum length of 12 characters to enhance security.

Avoid using personal information

Refrain from using easily discoverable personal information, such as your name or date of birth in your passwords. This makes it more difficult for attackers to guess your password using brute force or social engineering techniques.

Update passwords regularly

Change your passwords regularly to reduce the risk of unauthorized access. Establish a schedule for password updates every three to six months, and stick to it.

Use a password manager

Password managers help generate, store, and manage strong, unique passwords for all your accounts. This allows you to use complex passwords without the burden of memorizing them. Popular password managers include Aura, Dashlane, and 1Password.

Source: 1Password

Implement two-factor authentication (2FA)

2FA adds an extra layer of security by requiring users to provide a second form of verification in addition to their password. Common 2FA methods include SMS codes, authentication apps, and hardware tokens. Enable 2FA on all your accounts that support it.

Monitor for suspicious activity

Regularly review account activity to identify unusual patterns or signs of unauthorized access. Set up alerts for suspicious activity, such as failed login attempts or unusual location access.

Secure password recovery

Implement secure password recovery options, such as security questions, email-based recovery, or SMS-based recovery. Ensure strong authentication measures also protect these methods.

Employee training and awareness

For solopreneurs and SMBs, employees play a crucial role in maintaining a strong security posture. 

By providing comprehensive employee training and raising awareness, you can reduce the risk of human error and create a culture of security within your organization. 

Keep your employees vigilant and well-trained by following these actionable steps.

Regular security training

Conduct regular security training sessions to keep employees up-to-date on the latest threats, best practices, and company policies. Make sure to cover password management, mobile security, network security, email security, data privacy, and safe browsing habits.

Onboarding training

Ensure that new employees receive security training as part of their onboarding process. This helps establish a strong security foundation and ensures that employees understand their role in protecting the organization from the get-go.

Phishing simulations

Use phishing simulation tools to test employees’ ability to recognize and report phishing emails. This hands-on approach helps employees understand the risks and learn to identify potentially dangerous links and threats more effectively.

Provide resources

Offer employees access to security resources, such as guides, videos, and articles, to help them stay informed and reinforce their security knowledge. Encourage employees to seek out additional information and ask questions if they encounter unfamiliar security issues.

Promote a security culture

Encourage open communication and collaboration around security issues. Foster a culture where employees feel comfortable discussing potential threats, reporting incidents, and suggesting improvements to security practices.

Regular policy reviews

Review your organization’s security policies regularly and ensure employees are aware of any updates or changes. Provide clear guidance on how employees should implement these policies in their daily work.

Reward security-conscious behavior

Recognize and reward employees demonstrating strong security habits or who proactively report potential threats. Doing so will encourage others to take security seriously and promotes a positive security culture within your organization.

External training opportunities

Encourage employees to attend external security training courses or conferences to expand their knowledge and stay current on the latest security trends. This not only benefits the individual employee but also strengthens the overall security of your organization.

Cybersecurity insurance

Cybersecurity insurance can provide an additional layer of protection, helping businesses mitigate the financial impact of a security incident. However, only 17% of small business have cyber insurance. 

Like any insurance provider, you must scrutinize your cybersecurity insurance policy. Here are some key considerations when evaluating cybersecurity insurance:

Assess your risks

Begin by assessing the specific cyber risks your business faces. Consider factors such as the types of data you handle, your industry, and the size of your organization. Understanding your risk profile will help you determine the appropriate level of coverage.

Coverage types

Cybersecurity insurance policies can cover a range of expenses related to a cyber incident, including:

  • Incident response costs: Expenses associated with investigating and mitigating a security breach, such as hiring a forensic expert or public relations firm.
  • Notification and credit monitoring: Costs related to notifying affected individuals and providing credit monitoring services.
  • Regulatory fines and legal expenses: Expenses resulting from regulatory investigations, fines, or legal actions following a breach.
  • Business interruption: Compensation for lost revenue and additional operating expenses resulting from a cyber incident that disrupts your business operations.
  • Extortion payments: Coverage for ransom payments in cases of ransomware attacks or other forms of cyber extortion.

Tailored coverage

Choose a policy tailored to your specific business needs and risk profile. Work with an experienced insurance provider who understands the unique cybersecurity challenges faced by solopreneurs and SMBs.

Evaluate policy limits and deductibles

Review the policy limits and deductibles to ensure they align with your risk assessment and financial capabilities. Be aware that higher policy limits may come with higher premiums, but they also provide greater financial protection in the event of a security incident.

Incident response planning

Some cybersecurity insurance providers offer assistance with incident response planning, helping you develop a comprehensive plan for addressing security incidents. This added support can be invaluable in minimizing the impact of a breach on your business operations.

Risk management services

Many insurers also offer risk management services, such as vulnerability assessments, employee training resources, and access to cybersecurity experts. These services can help you strengthen your overall security posture and may even lead to reduced insurance premiums.

Regular policy reviews

Cyber threats are constantly evolving, so it’s essential to review your cybersecurity insurance policy regularly to ensure it remains relevant and provides adequate coverage. Update your policy as needed to account for changes in your business operations, risk profile, or the threat landscape.

Integrate with your security strategy

Cybersecurity insurance should be considered as part of a broader security strategy that includes strong technical controls, employee training, and incident response planning. Insurance is not a substitute for robust security measures but rather an additional layer of protection to help mitigate the financial impact of a security incident.

Conclusion and next steps

Solopreneurs and SMBs must take a proactive approach to reduce their exposure to cybersecurity risks. 

If you implement a robust security system and follow the recommendations we’ve outlined in this article, you can significantly enhance your online security, safeguard sensitive information, and protect your business and online accounts from potential cyberattacks and malicious software.

Remember that effective online security requires ongoing effort and vigilance to stay ahead of evolving threats and ensure the long-term success of your business.

Want to explore this topic further? There are plenty of courses where you can learn cybersecurity online.


Irina Maltseva
Irina Maltseva
Irina Maltseva is a Growth Lead at Aura and a Founder at ONSAAS. For the last seven years, she has been helping SaaS companies to grow their revenue with inbound marketing. At her previous company, Hunter, Irina helped 3M marketers to build business connections that matter. Now, at Aura, Irina is working on her mission to create a safer internet for everyone. To get in touch, follow her on LinkedIn.
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