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Facebook Lead Ads and GetResponse: How to Get More Subscribers

4 min

Are you like most marketers who want to get more eyes on their newsletter – and do it with fewer frustrations and fuss? Let me walk you through how Facebook Lead Ads can make it happen.

Facebook Lead Ads make it super simple to collect information about potential subscribers. Beyond their name and contact details, you can even use the platform to gauge quirkier preferences – such as whether they like pistachio or vanilla ice cream, or are fans of summer sports over winter ones. With the option to create custom questions, the sky really is the limit.

And how do you get set up with Facebook Lead Ads – and upload your list into GetResponse? Just follow these simple steps.

Editor’s note

Don’t forget that there are also other types of advertising campaigns you can run on Facebook. You can now create Lookalike Audiences or run retargeting campaigns using your own list or segment. It’s all available in the GetResponse Facebook Ads tool.

Create your Facebook Lead Ads

1. Start by creating a new campaign. Then choose lead generation as your target.

Facebook Lead Ads New Campaign Lead Generation

2. Enter a campaign name.

Facebook Lead Ads Lead Generation Campaign Name.

3. You can select standard ad sets, as well as set the target group. Let’s say you sell dog food. So you choose to target people who own or are interested in Labradors, as well as pet food.

Facebook Lead Ads target people's interests.

4. Set the budget and ad schedule.

Facebook Lead Ads Budget and Schedule.

5. Next, it’s time to design your campaign. You can use the same images and video as in a normal campaign. Then, create your lead form by clicking on + New Form.

Designing your Facebook Lead Ads Lead Form.

6. Before creating a lead form content you have two lead form options – We recommend the 1st one (More Volume) for the start. But if you notice that the leads coming your way are low quality, consider changing the option to “Higher intent”.

Creating lead form in Facebook Lead ads.

7. You can choose the form type, intro copy, questions, and links to your privacy policy and thank you page. In our pet food example, we’ve asked for a first name and email, and their favorite type of Labrador:

Screenshot showing the process of creating lead form in Facebook Lead ads.

8. Now save the form and you’re ready to launch the campaign!

Was that process worth the effort? You bet!

Case study: Learn how InfoShare Academy, a provider of programming courses for IT beginners, gained 1200 new contacts using Facebook Lead Ads and a carefully crafted ebook.

Upload leads to GetResponse

Completed forms should start dripping in. How do you import them into GetResponse? Choose from two easy options:

Option 1: Manually export contacts from Facebook and upload them to GetResponse

Navigate to the publishing tools section in Facebook, download your leads, and upload the list to your GetResponse campaign:

Image showing the Facebook publishing tools where you'll find the option to export your new leads so that you can later import them into GetResponse.

Option 2: Automatically send your new leads from Facebook to GetResponse via Zapier

Use our Zapier integration to automatically import leads. Not sure how to do it? Follow along 🙂

Note: You can start this process either on the Zapier website or right in your GetResponse dashboard. Although the process is pretty much the same, we’ll refer to the latter scenario.

1. Log into your GetResponse account and click on Integrations and API from the main menu in the top left corner of your screen. Then go Integration by Zapier tab and connect your Zapier with GetResponse accounts.

Accessing the Integrations and API section in GetResponse dashboard.

2. After successfully connecting the apps (you can find a complete walkthrough for this in our Zapier integration announcement), scroll down to find the Zap templates. There, click on the Facebook Lead Ads > GetResponse template to start configuring it.

Image showing Zap templates inside of GetResponse and highlighting the Facebook Leads ads and GetResponse automation.

3. Now, find your personal account that’s connected with your Business Manager or Ads Manager. If this is your first time using Zapier, click on  “Edit Accounts” and connect your account to Zapier.

Choosing your Facebook Lead Ads account.

4. Next, find your page and choose the lead form you’d like to automatically send your contacts from.

Selecting which lead form to automatically send your contacts from.

5. Test your trigger and click on the continue button.

Zapier trigger confirmation screen showing the data it'll automatically send to GetResponse.

6. Keep clicking on the continue button.

Creating new contact in GetResponse in the zap creation process.

7. Now it’s time to customize your new contact and link the form fields from Facebook with the information in your GetResponse account.

Customizing the contact that'll be sent to GetResponse via Zapier.

Pro tip: Consider creating specific tags for your new contacts. This will help you track them and monitor the overall effectiveness of your lead campaign.

8. It’s almost done. Let’s test your connection and check that everything is set up correctly,

Summary of the data that'll be sent to GetResponse from Lead Ads via Zapier.

9. Once the test is done, you can publish your new zap!

Find and reward new signups

As you can see, Facebook Lead Ads makes it easy to grow your subscriber list. And because Facebook downloads some data automatically, it’s faster to get the insights you need, compared to other email list building tactics.

Remember to reward people who give you their information – since they probably won’t share it with you for free. You could offer a free ebook, webinar, article or some other type of lead magnet else that matches their interests.

It’s also worth running a remarketing campaign, to target people who visited your landing page but didn’t fill in the form. There’s a higher probability they’ll complete the action compared to cold leads. And that means a lower cost per lead. You can learn more on how set this up in our article on designing Facebook ads in GetResponse.

Good luck!

Piotr Sobczyk
Piotr Sobczyk
As the Senior Performance Specialist at GetResponse, Piotr is responsible for creating, managing, and optimizing PPC Campaigns (search engines, programmatic, and social media). He has 6-plus years of expertise in online marketing and holds a Postgraduate Diploma in Internet Marketing from AGH in Kraków. He always likes to try new things in PPC – e.g. experiments, scripts, and rules – especially in Google Ads. You can reach out and connect with Piotr on LinkedIn.