Did you know that the National Retail Federation (NRF) predicts holiday sales to increase as much as four percent? Do you want a piece of that action? Our recent webinar about holiday marketing campaign ideas showed you, step by step, how to do that.
The 5 steps to making the most of your holiday marketing:
1. Gather your audience
In other words, make sure your channels work together. Make sure your strategy integrates all the channels your audience uses. This can be as simple as having an email sign-up link on your Facebook page or Instagram bio link. Email list building should absolutely be one of the tactics to support your overall holiday marketing strategy. Why? Because you have absolute control over the message reaching your list (unlike social media channels). And, that email address is crucial – for example, it can help you create look-alike audiences for more effective Facebook advertising.
2. Nurture leads throughout the holiday season
This is where your planning comes in. Long before the holidays start, you want to start building a relationship with your customers. Use your email’s content to help segment your list better (and thus be able to give your subscribers a more personalized experience) is one way to help do this.
3. Make a sale
Offers to entice customers into making a sale are key here. Test some of those incentives to see what will work for your customers. Is it free shipping (very popular)? Or would your customers respond to a special or limited edition of your product? This technique uses the scarcity or “fear of missing out” (FOMO) technique within marketing. Limited time only offers are another form of this enticement to buy.
4. Catch me if you can
This is about re-engaging customers who haven’t quite made their purchases from you yet. What do you need to do to win them back? How do you do it? Show how you’re different. Add a sense of urgency about your product, and even some humor if your brand voice allows for it. And, don’t forget that you need to be where your audience is, but focus on the potential customers who are most likely to convert.
5. Be creative
Creativity is in the eyes of the beholder, so this is a very broad statement. Know that… sometimes you don’t have to be sales-y. But you do have to know your audience – which can allow for a lot of fun, actually. And try to do something different. Don’t be afraid to break email marketing best practices if you know your audience well.
If you’re looking for lots of new ways to build up your holiday marketing campaigns, and exactly how to put them into practice, then watch the webinar!