Your welcome is the first email your subscribers receive and one of the most important emails you’ll ever send. This first impression can make or break the subscriber’s experience – so make sure you hit it out of the park. Watch Leslie Samuel discuss the necessary elements for a perfect welcome message.
It’s key to make it as easy as possible for blog visitors to sign up for your mailing list, and ensuring that you have an opt-in form on your WordPress blog is vital. Do you have a free incentive to get people onto your email list? You need to let your blog visitors know that you have the solution to their problem. You can achieve both of those steps using the GetResponse WordPress plugin to get more leads.
Branding is important for your blog, but also in your email list. In less than 15 minutes, Leslie Samuel will take you through the step-by-step process of creating a custom message template that matches your blog’s brand.
Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.
Visitors spend only a few seconds looking at a landing page before determining its usefulness and relevance. If they can’t find what they’re looking for, or if your site has functionality or usability problems, they will abandon the page.
All good landing pages follow a certain structure. These aren’t laws of the universe but techniques that typically work best — no need to re–invent the wheel.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL, you’ll learn how to target your audience. Unless you’re in the pageview business, your top priority is conversions. Conversions happen when targeted traffic meets a relevant offer. It all starts with knowing your target audience and what they need or want.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL you’ll learn how to plan and write the right copy for your landing page.
In this video you’ll learn more about the visual content of your landing pages. We live in a world of short attention spans. Attention span is the amount of time a person can concentrate on a task without becoming distracted.
We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.
We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.
We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.