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How do you measure landing page success #3 | Landine Pages #GRTalks

Let’s take a look at basic landing pagemetrics on the GetResponse dashboard. Visitors show the total number of times your page is visited. This metric helps you understand the effectiveness of your promotional campaigns and how much traffic your landing page is receiving. Unique visitors show how many individuals visit your site. The difference between visitors and unique visitors can indicate how many times a user revisits your page. Keep a close eye on this metric to find out how engaged your visitors are. Subscribers represents the total number of visitors who converted into subscribers. Anyone who fills out your form and submits it is counted as a subscriber. Sign-up ratio is the percentage of visitors who sign up using a form on your landing page. The higher the percentage, the better the performance of your page.

Continue the conversation landing page post-conversion #4 | Landing Pages #GRTalks

Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.

Convert and welcome customers with an automated welcome series #1 Marketing Automation #GRTalks

The first messages you send your subscribers ae some of the most important. It is key to effectively and smartly welcome them to your list, let them know what to expect, and work to start turning them into loyal customers and subscribers. Now, let’s take a look how you can easily set this automated cycle up through GetResponse Marketing Automation.

Retarget your leads with exclusive content #2 | Marketing Automation #GRTalks

Having leads or subscribers go a bit cold can happen to anyone – but it’s important to mke sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.

Thank customers for their purchase and encourage repeat sales #3 | Marketing Automation #GRTalks

Confirming and thanking subscriers for their purchase is an easy way to ensure you properly execute expected post-purchase communication, while also taking the opportunity to encourage your customer to return to your shop for future purchases. Bonus – it’s easily automated!

Hold on tightly Dont let abandoned carts slip away #4 | Marketing Automation #GRTalks

Making the effortto gently remind your potential customers of their abandoned carts from your online store is always a worthwhile venture – it’s a simple and effective way to work to win back that potential revenue. Given the fact that more than 6 out of 10 customers abandon their shopping carts every single day – this is a fact you can’t afford to ignore. The good news – it takes only a few moments to set up a GetResponse Marketing Automation workflow to combat abandoned carts automatically.

Moving into the future with GetResponse Marketing Automation

Thanks so much for your interest in our webinar to see exactly how action-based autoresponders are being transformed into marketing automation workflows. You’ll see again in this recording how GetResponse is moving your account into the future with marketing automation. Feel free to watch the recording above again and again. We hope you are now feeling empowered about this upcoming change and ready to unlock all that marketing automation has to offer.

Reward top-engagers with exclusive offers #5 | Marketing Automation #GRTalks

With a lot of focus usually put on subscribers with low engagement rates, it’s also important not to totaly ignore and take for granted your top-engagers and loyal subscribers. Rewarding your top-engagers with exclusive offers like premium content or product discounts is a great way to show them that you care, and reward their loyalty. This is easily achieved through a GetResponse Marketing Automation workflow and can put this reward system into place for you automatically.

Joe Pulizzi on Epic Content Marketing

In this webinar Joe Pulizzi will review the latest content marketing research, and then dive into five essentials for marketers in 2015.

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