What are the Post-purchase templates used for?

Post-purchase templates automatically send thank-you messages to your customers. Use them when you want to thank buyers and provide them with interesting offers in the future.

Consent-based purchase confirmation

You can send custom post-purchase messages to your customers on their consent status with the template Consent-based purchase confirmation.

Use this template to create a workflow that:

  • is triggered when a customer makes a purchase,
  • filters customers by geolocation to identify EU-based customers,
  • filters customers by their consent status to separate the customers who’ve given consent from those who haven’t.

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Post-purchase follow-up

The Post-purchase follow-up is a general template that lets you:

  • thank customers for their purchase
  • send a follow-up message after 10 days to, for example, let your customers know about your store specials,
  • tag your customers based on their purchase, which you can use when setting up new communication strategies for them.

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Targeted post-purchase follow-up

Targeted post-purchase follow-up a multi-purpose template that helps target first-time and repeat buyers and thank them for their purchases. It enables you to automatically send tailored thank-you messages to your customers each time they make a specific purchase. This template will work both for first-time buyers who then return to your store and for existing return customers.

The template is designed to:

  • assign a tag of your choice to first-time buyers to distinguish them from other customers,
  • automatically remove the first-time buyer tag and then tag them as repeat customers,
  • send targeted messages to buyers based on the tag they have. This means that the same customer can get different thank-you messages with different content for a more personalized shopping experience.
  • continually adjust score for repeat customers each time they make a purchase. You can use this information when setting up new communication strategies for them.

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