Open Rate

Open rate refers to the percentage of recipients who open and view an email or newsletter. It is a metric used to measure the effectiveness of email marketing campaigns.

The open rate is a metric used in email marketing to measure the percentage of recipients who actually open an email that has been sent to them. It is calculated by dividing the number of emails opened by the number of emails delivered, and multiplying the result by 100 to get a percentage.

The open rate is an important metric for email marketers as it provides insights into the effectiveness of their email campaigns. A high open rate indicates that the subject line and preview text were compelling enough to grab the attention of recipients and entice them to open the email. On the other hand, a low open rate may suggest that the subject line or content of the email was not engaging enough, or that the email was not delivered successfully to the recipient’s inbox.

There are several factors that can influence the open rate. The most obvious one is the subject line, which serves as a preview of what the email contains. A well-crafted subject line that is concise, personalized, and creates a sense of urgency or curiosity can significantly increase the chances of an email being opened. The timing of the email also plays a role, as sending it at a time when recipients are more likely to check their inbox can improve the open rate.

If you would like to learn more about how we track opens, you can read our help center article that explains it in more detail.