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Glossary
Click-through Rate

Contents:

Click-through Rate

The total number of clicks on a given URL in your email divided by the number of emails sent.

Related articles

What is click tracking?

GetResponse lets you track how many times contacts click links inside your messages. This includes newsletters, autoresponders, and RSS-to-email messages. Click tracking is enabled by default for all automation messages. The option is switched on and greyed out without the possibility to turn it off. To enable click tracking in message settings: Go to Menu. Choose […]
What is open rate tracking?

Open rate tracking is a way to measure how many people open your messages. We calculate open rate as a percentage in relation to delivered emails. You’ll see unique opens by default: one open per contact. Why do I need to track open rates? You can use open rates to analyze the performance of your […]

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