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Glossary
Click-through Rate

Contents:

Click-through Rate

The total number of clicks on a given URL in your email divided by the number of emails sent.

Related articles

What is click tracking?

GetResponse lets you track how many times contacts click links inside your messages. This includes newsletters, autoresponders, and RSS-to-email messages. Click tracking is enabled by default for all automation messages. The option is switched on and greyed out without the possibility to turn it off. To enable click tracking in message settings: Go to Email marketing […]
What is click-to-open rate (CTOR)?

CTOR stands for click-to-open-rate. It shows you how many people clicked the links in your email out of the group that opened them. We calculate CTOR by taking the number of unique clicks, dividing them by the number of unique opens, and then multiplying by 100 to show the result as percentage. This is why, […]

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