What are the Post-purchase templates used for?

Post-purchase templates automatically send thank-you messages to your customers. Use them when you want to thank buyers and provide them with interesting offers in the future.

First purchase thank-you

You can use the First purchase thank-you template to thank your first-time buyer for their purchase and tag them for future segmentation. This template is designed to:

  • send a thank you message and a follow-up message with a related offer after a specified delay
  • tag your first-time buyers to distinguish them from repeat customers. This will help you decide what offers and content you could present to them in the future.

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Post-purchase follow-up

The Post-purchase follow-up is a general template that lets you:

  • thank customers for their purchase
  • tag your customers based on their purchase, which you can use when setting up new communication strategies for them.

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