How to use the Device filter (web channel)?

The Device filter allows you to filter users based on the type of device they’re using when they interact with your website.

Automation now has two channels: Email and Web. The Email channel is used to reach your email subscribers, while the Web channel allows you to engage both email subscribers and non-subscibed website visitors. Subscribed users can move from the Web to the Email channel to continue their journey, but not the other way around.

This article covers an element from the Web channel.

To use this element, you must have Web Connect properly installed on your website. This script is essential for integrating various GetResponse services and enables the transmission of event data via Web Connect, whether through our plugins or your custom implementations.

Properties of the Device filter in the web channel

How does the filter work

The filter detects device type based on the user’s browser and system. You can choose one or more device types using a multiselect option.

It works for both:

  • Identified contacts (subscribers),
  • Non-subscribed visitors (who are not on your list).

Use cases

Use this filter when you want to:

  • Run device-specific campaigns.
  • Customize paths based on device.