Display ads

Display ads are online advertisements that appear on websites, apps, or social media platforms. They typically include text, images, or videos and are designed to attract attention and promote products, services, or brands to a targeted audience.

Display ads can take various formats, such as banners, pop-ups, interstitials, or video ads. They are commonly found on websites and are often placed strategically to reach a specific target audience. These ads can be static or dynamic, meaning they can be either fixed images or include animated elements.

One of the key benefits of display ads is their ability to generate brand awareness and visibility. By appearing on high-traffic websites or popular mobile apps, these ads can reach a large number of potential customers. They can also be targeted based on specific demographics, interests, or browsing behavior, allowing advertisers to tailor their message to a relevant audience.

Display ads are often used as part of a broader digital marketing strategy. They can complement other advertising channels, such as search engine marketing or social media advertising, to create a cohesive and comprehensive campaign. By combining different channels, advertisers can increase their reach and engage with users at various stages of the customer journey.

If you would like to learn more about display ads and e-commerce advertising, you can read our blog article that covers this topic more in-depth.