Search engine marketing

Search engine marketing (SEM) refers to promoting sites and enhancing their visibility on search engine results pages (SERPs) via paid advertising. It is a form of internet marketing that aims to drive targeted traffic to websites by increasing their visibility on search engines like Google, Bing, and Yahoo.

SEM utilizes a combination of paid search advertising, commonly known as pay-per-click (PPC) advertising, and search engine optimization (SEO) techniques to achieve its goals. PPC advertising involves bidding on relevant keywords and displaying advertisements on SERPs, with advertisers only paying when their ads are clicked. This allows businesses to target specific keywords and demographics, ensuring that their ads are seen by potential customers who are actively searching for products or services.

In addition to PPC advertising, SEM also involves optimizing websites for search engines through SEO techniques. This includes optimizing website content, meta tags, headings, and URLs to improve their organic search rankings. By improving the visibility and relevance of websites in organic search results, businesses can attract more organic traffic and reduce their reliance on paid advertising.

Check our tips on optimizing landing pages for search engine purposes and insights into writing SEO-friendly content.